Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.373%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.3Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.5Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(76-100 of 676)Great Platform
- Automation
- User friendly
- Integrations
- Low cost
- No feedback on this. It is a great platform.
- Useful e-mail templates.
- Clear academy where we can find detailed videos'/trainings on how to set up emails campaigns, websites and drip campaigns for instance.
- Various options to edit the email templates to our own branding.
- Easy to upload & update contacts.
- Easy to integrate with other apps like Salesforce and WooCommerce.
- So far there is no possibility to refresh the nr of people that viewed a landing page, this is a pity since we often view the page ourselves during the launch to see if everything works live. These numbers however are no longer accurate in that way.
A bit of work to get started but great design, flexibility and scalability at a good starting price
- The graphic design is very good, especially fonts, colours and templates
- Flexibility of design and functionality
- Takes a little while to learn it, but generally user-friendly
- Looks very professional but doesn't cost much to get started
- There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
- It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
- The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
- I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
- I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
- I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
Great Features, Great Price!
- The automation interface is fairly intuitive to work through and offers powerful, flexible features.
- For the price and features it offers, it's the best value of any automation service that exists today.
- It has a TON of options for the advanced user to tinker and test with.
- Since it has so many options, a beginner might be overwhelmed by the choices available. This is hard to avoid when offering so much flexibility, but still, a new user would be well-served to watch some tutorials and have a clear idea about the workflow they want to get started.
- There is a point at which your list will outgrow the service (hopefully!) and you might want to think about switching to a service whose CRM and landing page functionality is more robust.
ActiveCampaign is one of the most flexible marketing automation platforms out there!
- Automation campaigns are excellent in ActiveCampaign. It allows granular control over what happens when to whom and how. You can create very complex automated campaigns to nurture leads at the right time with the right content.
- Ability to create custom pipelines is great as it allows us to cater to different sales processes that vary depending on customer type and/or different services, so we can track the right information in a flow that makes sense in specific situations.
- Sending 1-to-1 emails in CRM that are tracked so we know when contacts open emails.
- Chrome extension for Gmail is really useful to access contact data within emails in Gmail and being able to track emails sent in Gmail.
- You can't add a contact without an email address.
- Site tracking of visitors sometimes doesn't work, so when they submit a form their activity prior to form submission is lost.
- Sales/CRM reporting is very limited. Anyone coming from a proper CRM like Salesforce would find reporting unusable, especially sales teams.
- Email builder needs some work, it has certain limitations and doesn't allow custom designs to be editable in the builder.
- No Android app for CRM (suppose to be in the works as we were told).
Where I wouldn't recommend ActiveCampaign (at least not right now) is when a business has a sales team. The limited CRM functionality and poor reporting compared to dedicated CRMs would make it very difficult for a sales team to function, especially for a sales manager to get proper reporting to know how everyone is doing and where they are as a sales organization.
So glad we decided to switch to ActiveCampaign
- ActiveCampaign can handle large email lists
- ActiveCampaign helps to keep the emails lists organized
- The ActiveCampaign automation is a must to keep the email list healthy and engaged
- We think the workflow, from creating a list until designing the automation, should be a little more intuitive
- First-time users must watch quick tutorials to move quickly inside the application if they want to better understand the system
Sneak peak to AC from SME
Also, we use ActiveCampaign to guide subscribers through the whole client journey with us: from their beginning to know why we are doing to the end where we could partner together.
- Subscribers are always one step to reach
- A helping partner to see their engagement
- CRM tool to find out how our business can work better
- Still there are spam issue - emails heeded in the spam folder
- There could be more flexibility to customize newsletters
- Direct connection with payments
Also, reminders or invitations to look up about the content that is best for the customer so we could change the message we are delivering.
And it could be a sign if our emails should be fixed if they suppose to go to the spam folder of subscribers/customers.
ActiveCampaign for email automation
- displaying automations
- reporting
- clarified administration panel
- no native integration with unbounce
- faster admin
- whitelist is unnecessary
I no longer need to be active in every campaign, since I started using ActiveCampaign
- ActiveCampaign has high delivery rates.
- ActiveCampaign allows for high levels of customization for content, as well as contact information.
- ActiveCampaign uses contacts activity and preferences to deliver the right information at the most appropriate time.
- ActiveCampaign is up to date with the latest needs of its clients. SMS, landing pages, as well as design options are all available.
- ActiveCampaign is truly limitless in its potential, but learning how to reach this potential could be improved with additional training available.
- A little bit of building is required for all automation. I'd like to see the process simplified for at least a few automations.
- The help window size doesn't expand, this makes reading help articles a little more difficult.
ActiveCampaign is great!
- Drag and Drop
- Ease of Use
- Look
- Reporting
- Tags
- Downloads
A must for any sized business
- Customer service
- Easy to use and navigate
- Simple to change and grow with
- Pricing maybe
- More templates available
ActiveCampaign Review
- Email Marketing Automation
- Integration with other tools via API
- List and contact segmenting
- Email creation can be glitchy and slow at times
- CRM could have better 'Task' functionality
ActiveCampaign was easy to use even for a tech newbie like me
ActiveCampaign has made it easy for me to talk to my members in just 20 minutes. By creating templates for different areas of the business and having clear and easy to create contact lists I can target different people easily, whether it's to share a job alert, new blog post or podcast or to share a new feature they can check out.
It's also been really easy to integrate it with my website so I don't have to lift a finger. I just set up a email sequence and it's done. Total game changer.
- Easy to save your settings (fonts/colours) so you can use them again if starting a news letter from scratch
- They are constantly updating the way it works. The addition of the backwards step was very much appreciated
- You can easily see previous templates and just rewrite the content to save time
- I like that you can send yourself a test email to see how the layout looks. It's a quick step but has made all the difference
- There could me more tutorials and help for non tech people.
Review of ActiveCampaign
- Segment customers
- Automated email sending
- Move from one list to another automatically
- The interface is not quite intuitive
- Learning the platform is complex
- Price jumps are disparate
ActiveCampaign for a University? Yes!
- Easy to use automation builder
- Great selection of templates
- Unique list handling system
- Better tag system
- A bit slow reaction time sometimes
Best marketing automation tool for small businesses
- Marketing automation
- Lead scoring
- Email blasts
- Contact segmentation
- Email design isn't so easy to use
- I sometimes wish we could be even more granular in our automations
One Stop Marketing Shop
- Marketing automation
- CRM
- Conversion attribution
- Reporting
- Integrations with other services
ActiveCampaign did was I needed
This solves the issue of having to manually make sure our customers are in the correct campaigns. If they cancel services the system can automatically move the client from a normal campaign over to our lost customer campaign and continually try to get them back.
- Setting up automated emails
- Building complex workflows with if/else statements works quite well
- Email builder was not very smooth, can be clunky and sometimes even just randomly changes the format with no undo button.
We no longer had to manually email everyone or make sure they are getting the correct emails.
The initial setup took a little longer to get all the pieces set up just right, but after that then life was so much easier.
ActiveCampaign is worth it if you want email marketing first THEN a CRM
- Email Marketing
- Customer Relationship Management
- Deal Management
- Website Chat
- CRM isn't full featured
ActiveCampaign solved our email issues
- Automates birthday coupons
- Automates new customer coupons
- Keeps track of unsubscribes, bounced, and other
Drip Sequences with Ease
- List Segmentation
- Intuitive and Easy to use
- Great dashboards.
- I'm not as familiar with the system so can't really say
Love ActiveCampaign, glad that we switched
- Easy to use CRM that Sales people can pick up quickly
- Fantastic automations builder that is intuitive
- Easy contact management
- The import feature has given us trouble
- Support has sometimes been slow to help us find solutions to import problems we have faced
ActiveCampaign is a powerful automation tool
- Automations are particularly simple to develop and pretty flexible
- Many integrations with other tools
- Several recipes to inspire on
- Forms are not easy to customize, there is a lot room for improvement here
- Design features for emails could be sometimes limited
- Navigation to get KPIs from emails campaigns could be a bit frustrating, it should be simpler
Upgrade for more features as your business grows.
- Map out sales funnels
- Create wait lists for new offers
- Schedule email newsletters in advance
- Design is not always intuitive, I sometimes have to look up how to do things
- It has so many features, I'm sure I'm not using it up to its potential
- The design could be more visually appealing
Recommended for small music studios!
I really like the templates for writing great emails. Also, the flow of an email sequence and funnel has saved me valuable time!
- Email templates
- Great funnels
- Email capture
- Ease of data entry
- Cannot make a lead account without an email
- Some language is difficult getting used to as it doesn't line up with industry-standard lingo
- Signing in is always weird and takes a few extra steps
If I need to send a survey or start a sales funnel, Active Campaign is perfect!