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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.5
    95%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.7

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(894)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-25 of 427)
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Score 2 out of 10
Vetted Review
Verified User
Incentivized
I run a small business and started using ActiveCampaign to automate email generation to potential leads. We generate a lot of organic traffic due to high quality content and are able to collect a good list of subscribers but have limited man power to reach out to people directly and benefit from email workflows.
  • Searchable table of contacts
  • Email campaign templates
  • Decent email workflows
  • In my opinion, Terrible UX for accessing contacts, no navigation buttons, users have to click the back button and then click on the next contact.
  • In my experience, VERY SLOW - the system is very slow to load data which frustrates the UX and makes it frustrating to access contact data quickly
  • In my opinion, Fragile design - it is very easy to break automations, but ActiveCampaign insists on this design (more to say later)
ActiveCampaign has some features which put it above some CRM tools (like Insightly, ActiveCampaign for 6 months). I think the basic setup is easy to do, but a lot of work needs to be invested in automations. They offer landing pages for my website to access locked content and it works well with Zapier. In my opinion, for these reasons, ActiveCampaign does ok. I can no longer recommend ActiveCampaign because of the, in my opinion, fragile design of the system which caused my company to lose $10,000's in potential revenue due to a weak design of their automations. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. In my experience, by simply making a slight change of wording to a form option and capitalizing a word in the form, the entire automation broke, which we did not realize for 6+ months. Companies had been requesting information from us and we were never notified because of the broken automation. In my opinion, this alone should cause companies to steer clear of ActiveCampaign. We are now planning to switch off the platform to something more robust.
Kat Sturtz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use a single ActiveCampaign account to email to segmented groups across several interrelated websites by using tags and other segmenting options. We email to deliver product access links to clients, and stay in touch regularly with clients, customers, and followers.
  • Because of excellent tagging and segmenting options I can use a single account for mailing subscribers who signed up from my 2 websites
  • It makes it easy to see what list, tags, and automations each subscriber has
  • There are a many options to choose from when building out automations
  • My number one complaint is the way an account can be frozen if you unexpectedly reach your subscriber limit. There should be at least a feature that alerts you when a limit has been reached with an timeframe allowed to scrub your list or upgrade without losing service access.
  • Some options are difficult to find on the site
  • The newest pricing structure is difficult to understand
If you are growing a solopreneur or small business but want many features like tagging, segmenting, and automations I highly recommend ActiveCampaign. ActiveCampaign also makes it easy to use a single account to manage subscribers from more than one website.
Shaily Hakimian | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I scale my self using this tool like creating accountability emails for clients or a followup sequence for folks who come to my LinkedIn booth at a live tradeshow. I can direct my audience to ongoing information without endless admin on my part. It also allows me to have a almost perpetual email marketing system that I can set and forget. It allows me to keep in touch at scale with my network and potential leads. <br><br>On a lighter note, I use it to send my friend automatic emails to inspire her on her journey to find love.
  • Linking automations together
  • Having access to a secondary login for my assistant
  • Forms that trigger stuff for me with ease
  • Lead scoring lets me see who is excited about me
  • They cut down customer success without warning and then also increased the tax fees that I was never charged before. They didnt do a good job explaining this.
  • Its slow in my browser which feels like somethin that should have been fixed ages ago.
  • I wish they were more transparent abou the free 30 min calls I used to get. It seems like they changed a lot in the last year
  • for an email automation company, they have added me to automations that were not correct like new user ones. Or I got prospecting ones when i was already paying.
I think I should have started with a lower cost tool when I started. I dont think this should be the first option for a smaller biz. I have no regrets bc I would have much preferred to stay on the same platform with all the options AC provides. I think it the most robust for what it does so if that is worth the sacrifice or ease of use, then they should go for it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use this to maintain an email list, send out weekly automations, send out campaigns and to monitor activity.
  • Very user friendly and easy to use.
  • It looks professional.
  • The support is great!
  • Some more customization would be nice.
  • It's hard to insert images at times.
  • The videos show up dark.
I have already recommended it to friends who are starting to build an email list and talk to their audiences. It doesn't always link well with my Squarespace website, so that's one area where it needs improvement.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is the database that we use to collect, store, and access all our leads and client data. It is used mostly within our Marketing, Customer Success, and Client Services departments. ActiveCampaign also allows us to create automation to ensure our clients and leads get vital communication.
  • Works well with Zapier
  • Solves problems for us
  • Allows us to use online forms
  • All features are pretty much user friendly
ActiveCampaign is well suited to staying up to date with client data and access all our leads. Does not sync well with salesforce but works well with other application especially Zapier
Score 10 out of 10
Vetted Review
ResellerIncentivized
ActiveCampaign is a great product. Although it started as an email marketing software it now does that as well as offers a full CRM suite. From deals pipelines to accounts and more. ActiveCampaign allows businesses to automate their email marketing and large swaths of their sales process all at a fraction of the price of other comparable CRM products. I often tell people it is the budget version of Hubspot. And while Hubspot surely offers features ActiveCampaign doesn't, ActiveCampaign offers what virtually any SMB could need at a reasonable price.
  • Email Automation.
  • Goals within Email Automation - Goal Reporting.
  • Customizable use cases.
  • Social media integration.
  • At times the platform can be a bit laggy.
  • Email formatting could use an upgrade (ie. sometimes it defaults back to Ariel 12 when you're editing email copy when you've already changed the font meaning you have to change the font again).
ActiveCampaign is great for any SMB. At an enterprise level, something like Hubspot is probably more well suited as they offer more digital marketing integration across multiple platforms (ie. better social tracking, ability to track specific campaigns across multiple services). However, overall, ActiveCampaign is a great product.
Score 1 out of 10
Vetted Review
Verified User
I use ActiveCampaign as the hub of my business operations. My company runs on the internet, and I use ActiveCampaign automations, emails, forms, integrations and more to onboard clients and "employees" and maintain their account and stay in effective communication with both parties.
  • Customer service is readily available (via chatbot) for basic questions on how to use the CRM
  • Their automation flow makes more sense to me than some other CRMs.
  • In my opinion, their customer service is horrible. It took 38 emails over 2 weeks simply to "resolve" that my bank account was overdrawn due to an unauthorized renewal fee for a yearly subscription, when I had never purchased a yearly subscription before.
  • In my opinion, customer service could actually listen to the problem and respond like their customers are real people instead of giving canned, generic responses, making light of significant issue.
  • In my opinion, not threaten to remove access to contact data in the event of their own error (such as unauthorized charges, and then, in my experience, after refunding, threatening to remove access to contact data if I didn't purchase a plan).
  • In my opinion, not randomly change the functions on their platform that results in data loss, such as happened to me this week.
  • In my opinion, when receiving a complaint about customer data loss: apologize or acknowledge the loss.
  • In my opinion, reimburse a business for financial loss suffered due to, what I believe is incompetent and dishonest behavior, such as the auto-renew event last June.
I would never recommend this company to a friend of mine, because, in my experience, I understand that doing so would jeopardize valuable data within their company, and they would likely never receive an apology from ActiveCampaign, their data back, or their money back. It feels as though an individual's business is literally jeopardized by doing business with this company. I've been building my company with ActiveCampaign for 2 years, we just launched in August, and I'm about to start finding a new CRM, learning it, and rebuilding my company on that CRM in my free time. So I can save my business from this company that, in my opinion, does not treat its customers in a decent manner.

Here is my experience: In my opinion, this is the worst customer service I have ever experienced. As a CRM that is supposed to hold data for people's customers, I felt they threatened me with the data loss of my clients in June, and now they have lost the data of my clients. In June it took 38 emails over two weeks to get the issue "sorted out". They caused me to go overdrawn in my bank account by making an unauthorized renewal charge on my card on file. I never purchased a yearly membership to begin with, and suddenly in June I was charged over $600 for a renewal of a yearly subscription. I had never had a yearly subscription before! Like I said, it took over 38 emails to get to a conclusion. I was initially told they do not provide refunds. I finally got a refund, was given a free year, then they took that free year away and, in my experience, threatened me with data loss if I didn't pay within about a week's timeframe! Then, in my experience, they gave me an extra week before they threatened to remove access to my clients data, as though they were being nice by giving me an extra week. I was literally about to launch a business I had been working on for two years, and they did this to me! And I'd been using them for about a year or more building up to my launch! I was never reimbursed for the overdraft fees, and ended up purchasing a yearly subscription simply because I was about to launch my business and it was set up to operate using ActiveCampaign so I couldn't afford to learn a whole new CRM and rewire my business right before a launch. I cannot begin to express how, in my opinion, bad the customer service representative was that handled this whole thing. I truly felt like a number not a person to them, and all they cared about was taking my money, not the fact that they were toying with my livelihood. Now this week there is a new issue. Since I have had ActiveCampaign, I have had a feature where I can attach files to my contacts. And I do. Signed, legal documents. Well this week all the files I've ever attached to any customers disappeared. And now suddenly there is no feature to even attach files. My experience: The first customer service representative I spoke with literally did not understand what I was asking and kept asking me about was I having trouble importing contacts, completely unrelated to my issue. I asked to speak with a manager or someone else and the customer service representative said they couldn't pass my ticket along to anyone else or let anyone else see it. In my opinion, lies. I left the chat conversation. I waited a day and went back. The next customer service representative said they would look into it and email me back. They emailed me back with no apology or even acknowledgment that customer data had been lost! They simply said the feature to add files to a contact is with their sales plan only, so I need to purchase the sales plan. I haven't had the sales plan for the 2 years I've had ActiveCampaign and I have always had the files feature. In my opinion, basic common sense says this does not answer the problem. Why did the feature suddenly disappear? The customer service representative did not even apologize for my data loss, say they would try to help find the lost files—nothing. I am now convinced, after this and reading other reviews here of similar, in my opinion, horrible neglect of their customers, that in my free time I need to begin learning another CRM and rebuilding my business to function on another platform. I do not understand how the owners can have a clean conscious knowing they support businesses function—help people maintain their livelihood—but, in my experience, treat those people with no dignity or respect. I am appalled. And hurt. In my experience, my business has been hurt by ActiveCampaign. Twice now. And in no small way.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign has revolutionized our marketing efforts, enhancing campaign performance and efficiency. The automation capabilities streamline customer journeys, enabling personalized communication and boosting conversions. The email marketing tools, with professional templates and segmentation options, empower us to create impactful campaigns. However, using ActiveCampaign for our CRM limits reporting functionality, hindering our analytical needs. Nevertheless, ActiveCampaign remains invaluable for driving marketing performance.
  • Automation
  • Email Marketing
  • Customer database
  • Reporting functionality
ActiveCampaign has truly revolutionized our marketing, automation but it's missing some robust features preventing us from scaling.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In my organization, we utilize ActiveCampaign across all departments - from marketing and sales to customer support, making it a crucial part of our business operations.We primarily use ActiveCampaign's powerful email marketing features to manage and optimize our email campaigns. The platform's intuitive design tools and vast template library have streamlined the process of crafting compelling emails, enabling us to maintain consistent engagement with our customers and prospects. Additionally, the split-testing functionality lets us experiment with different email elements, providing insights that drive better performance in future campaigns.
  • ActiveCampaign's marketing automation features have also revolutionized our workflows
  • We utilize ActiveCampaign's messaging features for sending targeted SMS and site messages, helping us reach our customers in real-time, and further driving engagement.
  • In terms of sales and CRM, ActiveCampaign provides a comprehensive view of our customer data, making it easier for our sales team to track and manage leads.
  • The mobile app could be improved. It doesn't offer all the functionality available on the desktop version, which can limit what can be accomplished when I'm away from my computer.
  • While the platform is comprehensive, its user interface could be more intuitive and load faster at times.
  • Some smaller businesses and startups might find ActiveCampaign's advanced features to be pricey. Offering more scalable pricing options or packages tailored to smaller businesses might be beneficial.
ActiveCampaign has proven to be a powerful and comprehensive tool for managing and optimizing our email marketing, customer relationships, and automated workflows. Its intuitive email design tools, robust automation features, and integrated CRM have significantly streamlined our processes and bolstered our customer engagement. Despite a few areas for improvement such as a more user-friendly interface and enhanced reporting capabilities, the platform's overall performance and the value it brings to our business make it deserving of a strong 9 out of 10 rating. Its capacity to personalize customer interactions and increase our operational efficiency has truly transformed the way we do business. We look forward to seeing the enhancements ActiveCampaign will undoubtedly bring in the future.
Sue Kennedy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Active Campaign is used across the whole organization and it keeps clients up to date with everything. We send out reminders to our clients as well as a monthly newsletter informing them of what's going on. We like to promote all our services and showcase our authors and their books to all our clients.
  • Ease of use
  • Very easy to send out a campaign.
  • Easy to organize lists.
  • Great for creating forms.
  • Removal of unsubscribes automatically.
Active Campaign is a great tool that does what the most expensive autoresponders do!
Mike Clayton | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for two main purposes: to automate communication with prospects and customers who engage with my business. This allows me to deliver free and paid content and to inform them of offers and promotions. to send regular informational content to my community, to stay in touch. It is also a way to understand the level and type of engagement of customers who contact me directly.
  • Email Automation
  • Contact tracking
  • Tagging and segmenting contacts
  • Integration (via Zapier for me)
  • They need to listen to customer requests
  • Old email editor buggy - new one lacks at leas one key feature
  • Since the start of 2023: ethics - doubling the cost for legacy users
I recommend ActiveCampaign based on its capabilities. But, their business ethics took a big tumble in 2023. They have never been good at listening to customers with some simple user requests (like emailing out invoices) being unanswered for several years. But suddenly dropping a 2x price hike on long-term customers in early 2023 was a nasty move. I would say they are still the best service in terms of functionality and their price remains competitive. But I can no longer say I am happy that I am doing business with AC. It feels like they have taken advantage of their customer base who have been loyal for many years, in a grab for cash. So, if you want the best product for the money, go for ActiveCampaign. Their product is excellent and still, I suspect, the best for a business like mine. But do be prepared for minor niggles and concerns that won't get resolved. And, as 2023 has shown, live with the concern that there may be a sudden huge price-hike once you are deeply committed. Sorry AC. I want to love you, but you have hurt me badly. And your customer service people either didn't care or were briefed to pretend they don't see the issue. I can no longer recommend you.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign to send marketing campaigns and communications to my clients. Also for the search for new clients through databases that I store in this tool. It helps me create flows based on the moment and temperature of the lead. I also use it to embed their forms on my landing pages to start new flows, tag potential customers, or anything else I can think of.
  • Condition-Based Flows
  • E-mail marketing
  • Contact classification and labeling
  • The campaign and flow reports are somewhat simple
  • Some options in the email marketing campaign editor
  • A little more customization when creating forms
To send marketing campaigns and communications to clients. Create flows based on the moment and temperature of the lead. To embed their forms on my landing pages to start new flows, tag potential customers... A very powerful marketing tool for companies with a large flow of contacts or customers. It integrates well with any of the current platforms: WordPress, woocommerce, etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use AC for Email Automations to reach my community I also use it as CRM system which is very easy to use. Sometimes I get a bit confused because there are so many functions and sometimes some information is hidden behind small navigations that you need to click! But once you got the basic functions its so easy to use and you can always explore further and deepen your knowledge is you would like it.
  • Customer support
  • Structure is very good
  • navigation visibility for some bullets
  • Adding new team members can be easier
It's very well suited if you want to grow a newsletter community and use it as a CRM, I would say it's not so well suited if you just started your business because it's quite expensive in the beginning and complicated.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We needed a CRM and email marketing tool with webpage and automation so Active Campaign was the best solution we found. It is price friendly, the customer service is great and it addresses all of our needs as a small organization to get our message out there.
  • Landing Pages - easy to use and set up
  • CRM - great for keeping track of customers
  • Marketing - great for emails
  • There is limitation with landing pages and custom URLs - www. does not work in front of them
  • Some things could be more user friendly
  • When making automations - not all lists or groups or emails always generate
It has been a great experience, it is great they have a nonprofit discount and allow us to use all the great features. It has provided us with great returns on email opens, automations with landing pages and more. Would recommend over and over compared to other big name CRM tools out there.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for email management, as a CRM and for lead generation through free tools that I offer via email campaigns and landing pages. Being a solopreneur and creator of an independent brand, it is extremely important that I have a touchpoint for my clients, leads, and referrals outside of social media. With ever-changing algorithms and moving targets, ActiveCampaign allows me to reach my audience without being reliant on Instagram or Facebook. The integration with Zapier makes my business logistics nearly seamless and customer support is always willing to help me with any integration issues.
  • Contact Management (tags, lists, merges)
  • Automated Campaigns
  • Zapier Integration
  • Sales Funnels
  • Campaign Creation
  • Templates
  • Template Functionality
  • Template & Email Formatting
  • One-Off Emails
I would recommend ActiveCampaign to anyone who describes themselves as 'tech-savvy.' It is well suited for anyone who is wanting a robust system and is willing to figure out how to create a process that works for them (versus having the process already built). It can take some time to figure out the integrations, so it would be helpful for anyone who has a tech background or someone to help them navigate. ActiveCampaign is not good for someone who wants simple, already designed template without add-ons.
Dr. Christine Sauer MD, ND | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I started to use ActiveCampaign as a lower-cost alternative to Infusionsoft (Keap). With a relatively broad scope of practice (Brain Health Coaching in 4 different niches - Weight Loss, Parenting, Business and Mental Health), I needed a way to tag my clients and sort them into different campaigns and automation as well as assign them to different deals depending on their interests and activity scores. ActiveCampaign has given me this ability for a very reasonable rate, and also has some easy-to use landing page options and product options. It works well with my websites and the email deliverability is great.
  • Tagging customers dependent on engagement and interests
  • Sending automations and email campaigns
  • Pulling it all together in one software
  • Having good training and support options
  • making it easier to navigate
  • making the site faster to load
  • making it easier to just send a quick email to a list...
  • making the support options more accessible and intuitive
For a serious business working in more than one area of business - or wanting to be able to sort customers based on behavior Not so much for a start-up coach that wants to get experience with emailing clients
December 04, 2022

ActiveCampaign Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is a very good web marketing tool for CRM and for automation marketing to send emails to several people at once. Contact management is simple and the creation of an email campaign is within reach for everyone. However, the software remains quite expensive I find.
  • marketing automation
  • CRM
  • Campaign mail
  • crm
ActiveCampaign is useful for improving the customer experience and for customer follow-up, but also for being present throughout the sales process and allowing the company to develop new prospects and leads through this software. ActiveCampaign also allows you to create landing pages to promote a service or a particular product.
Score 4 out of 10
Vetted Review
Verified User
Incentivized
Our email communications are simple. We don't use automated drip campaigns, etc. It's straightforward email notifications of regulatory and policy updates, new processes, reminders, etc.
  • Reports
  • Scheduling
  • User interface
  • Customer service
  • Wait time for customer service
  • Custom plans
  • Custom billing options
Best used for minimalist designs. I am still not completely convinced that it's the right tool for our company, yet I am glad that it's streamlined and less "fluffy" than the other options out there.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used ActiveCampaign for email campaigns with follow-up forms, automations from website-based forms flowing from ads or research, and generally managing mailing lists. The design flexibility of the forms and the emails allowed me to make a professional impression when contacting people or when they responded to an ad. The automations also worked very well, and were easy to monitor progress.
  • The graphic design is very good, especially fonts, colours and templates
  • Flexibility of design and functionality
  • Takes a little while to learn it, but generally user-friendly
  • Looks very professional but doesn't cost much to get started
  • There are masses of integrations for ActiveCampaign, and the ones I tried all worked well and didn't take long to figure out.
  • It took me a while to get to understand where to find things, and I used a free online course from a consultant who specialises in AC to help me get the foundations set up more easily. That said, there were lots of onboarding workshops, which were good. It just felt like it required a lot of different angles of learning to just get started.
  • The customer support took longer than other software to get back to me via email, though once I found the chat option for my most recent query, that was fast.
  • I've ended up switching to another programme where more software is more naturally integrated, and the AC equivalent is included in the price, along with many other types of software. However, design-wise, ActiveCampaign is much better.
  • I also had a problem with a form used on my WordPress website, which has a BuddyBoss platform - the colours on the form would be overridden by colour choices for the website, so they were hard to read (pink text on purple background instead of the gold text it was meant to be)
  • I couldn't always find the templates I was looking for or how to access them for automation-based emails. I think when I used it, there was a new type of template for newsletters that weren't available for automations, so I had to recreate it, which added time.
I think ActiveCampaign is very useful for setting up newsletters, forms, and automated responses that are nicely branded, with good functionality. It's also useful if you are starting small and want something both inexpensive to get started but also very scaleable as you grow. Do use the double security because I got a lot of spam through forms, even with a captcha.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use [ActiveCampaign] across the entire company as a way to stay connected with potential clients and proactively addressing their needs by creating consistent, valuable content.
  • Customer service
  • Easy to use and navigate
  • Simple to change and grow with
  • Pricing maybe
  • More templates available
[ActiveCampaign] is great for any level of user. I myself am not at all technically inclined and I found it simple to navigate and keep up with changes in my workload. It is a program that grows with you and tracks all that is necessary to keep up with the growth of your own company.

I can't actually think of a scenario where one wouldn't benefit from their services and platform.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is our CRM and chosen platform for email automation sequences, sales emails, and communicating with our clients. The product allows us to host all our customer information securely in one place in a way that is GDPR compliant. It takes the stress out of email communication thanks to the readymade templates and user-friendly interface that mimics Word. We can make money in our sleep - knowing sales email sequences are going out to clients on predetermined schedules.
  • Readymade email templates that are user-friendly
  • The ability to create and schedule automated email sequences
  • Housing all our client information in one safe, easily accessible place
  • More information on hidden or lesser-used features
  • Less marketing emails - asking to schedule calls
  • Examples of how other users are benefiting from features that may be of interest
ActiveCampaign is ideal for solo traders through to medium-sized enterprises who want control and oversight of all their email communications in one user-friendly platform. I love being able to design quick, effective email campaigns that I trust to go out on time as scheduled, with little to no technical expertise needed. The ability to track how each campaign performs gives me all the data I need to adapt my marketing strategy and test different approaches. It's the one tool in my business that I never question the value of. I have my entire client base at my fingertips.
Mei Tan | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
With ActiveCampaign you can automate offers, list management, and contact management. You can schedule appointments, add notes to contacts, and send them direct messages. To improve the overall user experience, you can send personalized messages to your website users. To convert more visitors, you can build a kind of sales funnel.
  • For setup and automation of triggered campaigns, sales monitoring, automated segmentation, and dynamic email content, ActiveCampaign works well.
  • It is capable of sending sales emails automatically, one by one, through your own mailbox.
  • I would like ActiveCampaign to include the option to add phone numbers to contacts instead of just email addresses, that would be beneficial.
  • The ability to generate a report based on user activity on the website or in marketing emails is something I wish ActiveCampaign offered.
For creating landing pages, sending SMS, and having personalized discussions with website visitors, ActiveCampaign is effective. It's beneficial as it allows you to automate chatbots and even control how Facebook ads are shown to your connections. Automations can be started directly from emails you receive from leads.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
While ActiveCampaign has a bit of a learning curve, it was extremely helpful in helping us set up systems, automations, and tracking our engagement. It's robust but not complicated (when you get the hang of it) and I feel like we have this massive, million dollar software for an affordable price.
  • Setting up automated systems
  • Tracking data
  • Integrations
  • Steep learning curve when you're learning the software
  • Ability to see the message for past campaigns without multiple clicks
If you want to set up robust automations that have several dependencies, ActiveCampaign has you covered. You can adjust everything as needed without too much hassle and set up an easy or complicated automation that will do everything that you want it to do. The data you can pull is also great and can help your business make better decisions.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am an author and self-publisher using ActiveCampaign for landing pages, email sequences, and ad hoc communication with clients. AC also provides statistics and details on users' behavior (clicking on links).
  • Weekly emails on service improvements and new functions
  • Great ratio price : service, incl. users count
  • Email template formatting
  • A possibility to link several landing pages to a single email sequence
  • More formatting options for landing pages
  • More intuitive user interface
ActiveCampaign offers an all in one place for a standard price for self and small publishers, from landing pages, through email sequences to ad hoc email.
Ellie Busby | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We primarily use ActiveCampaign (AC) for automated email marketing and newsletters. It helps us nurture our leads automatically and generate sales. When leads sign up for a lead magnet, they get added to ActiveCampaign and send nurture emails for days-weeks before receiving sales emails. We also use ActiveCampaign for nurturing customers after a purchase. Because our product is a test that takes time to get results, we keep our customers "warm" by sending them emails over weeks about what they can expect.
  • It's easy to add/update contacts automatically
  • Designing automation is really flexible and easy to do
  • Campaign reports are in-depth and easy to interpret
  • The email designing part could be easier to use. There are certain simple shortcuts that don't work, for example, adding links is more complicated than it should be, moving blocks around is hard, etc.
  • There's no good way to filter by 'active' and 'inactive' subscribers when editing en-mass.
  • I'd like more reporting data on one page.
ActiveCampaign is great for anyone who wants loads of flexibility for building automations. They really excel at allowing you do build any automation you want.

However, because it's slightly more expensive than some other options for email marketing, if you're sending general newsletters or don't need complicated automations, you could go for a cheaper alternative.
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