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ActiveCampaign

ActiveCampaign

Starting at $15 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Read more

Learn from top reviewers

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Pricing

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Starter

$15

Cloud
per month

Plus

$49

Cloud
per month

Pro

$79

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $15 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.2
Avg 7.6

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

8.3
Avg 7.8

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.8
Avg 7.5

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.7
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.3
Avg 7.3

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.1
Avg 7.5
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $15.

Intuit Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate A/B testing and List management and Lead nurturing automation highest, with a score of 9.9.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 95)

Big Learning Curve but also Big Dividends

Rating: 8 out of 10
April 20, 2018
MT
Vetted Review
Verified User
ActiveCampaign
1 year of experience
ActiveCampaign allows my agency to automate email communications with clients that address their needs at different stages of their relationship with business, identify strong leads, and maintain solid contact over time.
  • ActiveCampaign goes beyond email services like MailChimp in that you can build logic trees which trigger email communications to customers rather than handling them on an individual basis. Allows you to send info to interested parties at the moment they're most wanting it.
Cons
  • With ActiveCampaign, there's quite a bit of learning up front to really understand how to use its services to full effect.
  • The tutorial videos are led by a guy who clearly hates his life.
ActiveCampaign excels at sending automated emails to customers who've shown interest in your business--whether by signing up for some list or freebie, visiting your online store and perhaps abandoning a shopping cart, or just for thank you or confirmation emails--all triggered by actions you determine and sent out to speak to them at the right time.

Fully featured and scalable but steep learning curve

Rating: 6 out of 10
September 07, 2021
NB
Vetted Review
Verified User
ActiveCampaign
1 year of experience
We have an active contact capture on our Squarespace site and have used ActiveCampaign to contact existing customers by email. We are conscious that we underutilise the potential afforded by ActiveCampaign. This is in part due to the time investment required to get over the learning curve required for this tool.
  • Support
  • Email automation
  • Lists
Cons
  • It's complicated
ActiveCampaign is fully featured and will meet a wide range of future CRM and automation needs, quite likely it can do a lot more than you're currently looking for.

Slight learning curve at the beginning, but ease of use is HUGE

Rating: 8 out of 10
September 09, 2021
Vetted Review
Verified User
ActiveCampaign
1 year of experience
The nonprofit that I work for is currently using ActiveCampaign. While we haven't been able to utilize it to its full capacity quite yet, we are eager to use it as a way to track donors and somewhat for grant management. Currently, we are using it mostly as a contact database and will start sending out digital newsletters soon. When choosing a platform, the board of directors had the goal of finding a CRM system - ActiveCampaign had that AND email marketing, which was a plus because we needed that anyway.
  • Customer service is phenomenal
  • Ease of use
  • Additional training and assistance
Cons
  • There are a LOT of functions and terminology - a quickly accessed cheat sheet of terms and what each page on the navbar is used for would be helpful.
  • The opt-in process can be quite frustrating; it feels like we have lost contacts due to this system.
  • Email builder is easy to use but there's room for growth. Not currently a lot of font options which can be annoying in terms of staying on brand.
After extensive research of other platforms, ActiveCampaign was the best in terms of aesthetics, ease of use, and customer service. It's well suited for small businesses or nonprofits who are looking to grow without investing too much. The platform is easy enough to pick up and teach yourself making it a great option for someone without much experience with CRM or email marketing. There is always additional training, too, which is great for those who are eager to continue learning how to best utilize the platform.

ActiveCampaign - Great for coaches and e-learning

Rating: 10 out of 10
September 07, 2021
NB
Vetted Review
Verified User
ActiveCampaign
2 years of experience
ActiveCampaign is the backbone of our business for both Fulfillment, Sales, and Marketing. ActiveCampaign has helped us easily and quickly automate marketing emails for webinars and classes and lets our sales team and fulfillment team members view contacts and send out any notices. It is a great tool to centralize our business operations.
  • Email Automation
  • Contact Management
  • Sales Pipeline
Cons
  • Segmentation
ActiveCampaign is a great product for companies who are just getting started with a CRM or have a need for straightforward contact automation. E-Learning companies or coaching companies specifically could have a great experience with this CRM. It is not super complex, so I would not recommend it for larger companies that have a lot of requirements for detailed segmentation.

If you’re still learning about tech, don’t give up!

Rating: 9 out of 10
September 09, 2021
OP
Vetted Review
Verified User
ActiveCampaign
3 years of experience
I am a nutritionist and weight loss and life coach. I use ActiveCampaign for email newsletter marketing.
It helps me with several lead magnets LINKING to an automated marketing campaign.
It helps me in capturing contacts.
It helps me automate my regular content offerings.
It’s quick and easy.
The customer service is very good.

  • Customer service
  • Automation
  • Newsletters
Cons
  • More basic entry level tech support
  • How to videos for beginners
  • Explanation of technology.
To keep in touch with prospects and keep them updated for when they may be ready to work with you in your business or recommend you to another potential client.
When you move from offline to online.
I would imagine it would be more challenging in brick-and-mortar-type businesses.
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