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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-22 of 22)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
They recently sent out an email regarding some changes for google authentification. I wasn't sure if it applied to me so I responded to the email and they responded within a day. I thought it was great service.
Score 1 out of 10
Vetted Review
Verified User
The only time ActiveCampaign has been able to provide me support is when I have had a basic question about how to use their platform. Less customer service, and more just providing information on how to use the service. If there has ever been an issue, I have no memory of them helping me, it has always just been, in my opinion, horrible trying to get actual help—and the help I need is usually because of problems I feel were induced by ActiveCampaign. So sad.
Score 10 out of 10
Vetted Review
Verified User
I actually have several times when this has happened. But I'll cite the most recent one. I wanted to build a form that would allow people mailing list choices to manage their email preferences. It needed to be done in the footer, but I couldn't get the options to connect to the lists. Most of what I did to build it out was wrong. The rep I contacted set up several personal Zoom calls to work through the issue, and I now have exactly what I wanted. The form has drastically cut down my "unsubscribe" rate.
Matt Dickerson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
I was building an automation around an online LIVE event and needed help. The enablement team went through every single step of the automation I built and helped me understand better ways to make sure every contact went down the correct funnel/pipeline. Saved my butt more than once :-).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I was working out automation and wanted to use radio buttons in a form to trigger a conditional email sequence. They were quick with a solution to help me out - worked great and it would have taken me forever to come to that solution on my own.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Active Campaign provides businesses with some fantastic automations but sometimes it can take a little time to get your automation working correctly. This was the case a few months back when I was trying to tag customers with different tags when they placed orders depending on what they had purchased.

After scratching my head for a few days because things were not working as expected (it was a complicated automation in my defence lol!) I reached out to support and they got things working perfectly in no time.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
During implementation and transferring our data from the old systems we needed assistance during some steps. The help was always instantly and perfectly friendly. Makes you feel absolutely appreciated as a customer and you know they really want to help you with any problem that might occur, be it big or small.
William Ainslie | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I wanted to change my account name, when my business partner left the company, and they carefully explained to me how the process will work and that I have to be sure I want to change it. I had clarity about the change and made a good decision when they changed it for me.
Page Vandiver | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yes: We had a chat session with a team member where we were actively trying to resolve looping automation. The team member on chat stayed about an hour past service hours trying to help us and make sure that our needs were taken care of. They added test users, looked at tags with us, and helped cross-check automation.

Our client also had a rep that made extra time to communicate and curtail the onboarding process so that our client's needs were met. Truly went above and beyond - even scheduling meetings while on personal holiday to make sure this client was looked after and supported. If you do get a rep, ASK what expectations are for the account and for your relationship, how they schedule meetings, etc, what options for support are available to you. We have had experience with another rep - there was a conversation where we were held accountable for information that was not shared with us, and it's taking a couple of conversations to get on the same page about the process (we were on different continents, use different tools, etc.) But overall a very very good experience with support.
Tim Bost | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I view the excellent educational program that the company provided in their Study Hall presentation as an extension of the support service. In my view support is not just solving problems when they occur - it's developing knowledge and strategies that can help prevent problems in the first place. That was certainly exemplified by Education Director Chris Davis during the Study Hall I attended about four months ago. He is a superb teacher and did a full day of presentation that provided exceptional clarity and direction. Then, after the sessions were officially over he stayed (even though obviously exhausted) to provide me with some extra one-on-one help in resolving some issues that I was struggling with. This willingness to go the extra mile in face-to-face contact is extraordinary. In the best of all possible worlds, marketing, education, and support are essentially one and the same thing, and that's what I've found in working with ActiveCampaign!
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