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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-25 of 676)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
Less: When legacy CRMs are in place with the org, your API's are less than robust, and Zapier is complicated to use as an alternative. More: Easy to train, visual learning solid, works for scaling operations.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign has some features which put it above some CRM tools (like Insightly, ActiveCampaign for 6 months). I think the basic setup is easy to do, but a lot of work needs to be invested in automations. They offer landing pages for my website to access locked content and it works well with Zapier. In my opinion, for these reasons, ActiveCampaign does ok. I can no longer recommend ActiveCampaign because of the, in my opinion, fragile design of the system which caused my company to lose $10,000's in potential revenue due to a weak design of their automations. I created an online form, which website visiters can fill out to get more information (or a trial) from our company. This is a major source of high quality customer leads. In my experience, by simply making a slight change of wording to a form option and capitalizing a word in the form, the entire automation broke, which we did not realize for 6+ months. Companies had been requesting information from us and we were never notified because of the broken automation. In my opinion, this alone should cause companies to steer clear of ActiveCampaign. We are now planning to switch off the platform to something more robust.
Kat Sturtz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
If you are growing a solopreneur or small business but want many features like tagging, segmenting, and automations I highly recommend ActiveCampaign. ActiveCampaign also makes it easy to use a single account to manage subscribers from more than one website.
Amy C. Yip, PCC | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The strongest value proposition of ActiveCampaign is the tagging, automation and templates. If marketing emails and systems is critical to the business then this is a great tool. It's quite pricey though so not always 'worth it' for smaller businesses who don't 'NEED' a marketing tool that's so robust.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is a complete solutions, suitable for both smaller or larger companies, it is an all in one solution for all the sales and marketing areas. It grows along with you. It integrates very effectively with most of the external tools companies use, making ActiveCampaign easily "automatable" to perform your sales and marketing processes.
Rogelio Salinas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The reason why ActiveCampaign is really the best option in the market, is simple, AUTOMATION, when you are able to reduce the hours of work because ActiveCampaign, that is when i realize the price is worth it. - Automation - A very well integration system with almost every platform
Shaily Hakimian | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think I should have started with a lower cost tool when I started. I dont think this should be the first option for a smaller biz. I have no regrets bc I would have much preferred to stay on the same platform with all the options AC provides. I think it the most robust for what it does so if that is worth the sacrifice or ease of use, then they should go for it.
Suzie Flynn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
The support is second to none, it's easy to use and find your way around. The biggest win for me is the functionalities it provides as it makes my life so much easier and simplified. I don't have to think about so much on my daily basis so I can think about scaling my business.
Paola Bisicchia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think ActiveCampaign is good even for a beginner or a sole trader. I managed to understand it and integrate it with my funnels and marketing strategy by myself, and I am not a professional software person. When it comes to using it for simple automations, it is good. I feel that when it comes to more difficult uses like for sales or for analysing statistics, I would not be able to understand how to do it by myself.
Juan R. Arroyo Yap | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
To me, the strongest value proposition of ActiveCampaign is the tagging system and it's robust automation offering. (I'm using the basic plan).

The automation triggers are very robust and it allows for many solutions to email sequence needs. The tagging system is quick to use and offers the option to manage it all with one list.

It also offers integration with many digital marketing platforms which makes it convenient to seamlessly transfer contact information from one place to another.

The addition of basic landing page building is a plus but the slowness of the builder makes it a little tedious to use at times.
Score 10 out of 10
Vetted Review
ResellerIncentivized
ActiveCampaign is great for any SMB. At an enterprise level, something like Hubspot is probably more well suited as they offer more digital marketing integration across multiple platforms (ie. better social tracking, ability to track specific campaigns across multiple services). However, overall, ActiveCampaign is a great product.
Score 1 out of 10
Vetted Review
Verified User
I would never recommend this company to a friend of mine, because, in my experience, I understand that doing so would jeopardize valuable data within their company, and they would likely never receive an apology from ActiveCampaign, their data back, or their money back. It feels as though an individual's business is literally jeopardized by doing business with this company. I've been building my company with ActiveCampaign for 2 years, we just launched in August, and I'm about to start finding a new CRM, learning it, and rebuilding my company on that CRM in my free time. So I can save my business from this company that, in my opinion, does not treat its customers in a decent manner.

Here is my experience: In my opinion, this is the worst customer service I have ever experienced. As a CRM that is supposed to hold data for people's customers, I felt they threatened me with the data loss of my clients in June, and now they have lost the data of my clients. In June it took 38 emails over two weeks to get the issue "sorted out". They caused me to go overdrawn in my bank account by making an unauthorized renewal charge on my card on file. I never purchased a yearly membership to begin with, and suddenly in June I was charged over $600 for a renewal of a yearly subscription. I had never had a yearly subscription before! Like I said, it took over 38 emails to get to a conclusion. I was initially told they do not provide refunds. I finally got a refund, was given a free year, then they took that free year away and, in my experience, threatened me with data loss if I didn't pay within about a week's timeframe! Then, in my experience, they gave me an extra week before they threatened to remove access to my clients data, as though they were being nice by giving me an extra week. I was literally about to launch a business I had been working on for two years, and they did this to me! And I'd been using them for about a year or more building up to my launch! I was never reimbursed for the overdraft fees, and ended up purchasing a yearly subscription simply because I was about to launch my business and it was set up to operate using ActiveCampaign so I couldn't afford to learn a whole new CRM and rewire my business right before a launch. I cannot begin to express how, in my opinion, bad the customer service representative was that handled this whole thing. I truly felt like a number not a person to them, and all they cared about was taking my money, not the fact that they were toying with my livelihood. Now this week there is a new issue. Since I have had ActiveCampaign, I have had a feature where I can attach files to my contacts. And I do. Signed, legal documents. Well this week all the files I've ever attached to any customers disappeared. And now suddenly there is no feature to even attach files. My experience: The first customer service representative I spoke with literally did not understand what I was asking and kept asking me about was I having trouble importing contacts, completely unrelated to my issue. I asked to speak with a manager or someone else and the customer service representative said they couldn't pass my ticket along to anyone else or let anyone else see it. In my opinion, lies. I left the chat conversation. I waited a day and went back. The next customer service representative said they would look into it and email me back. They emailed me back with no apology or even acknowledgment that customer data had been lost! They simply said the feature to add files to a contact is with their sales plan only, so I need to purchase the sales plan. I haven't had the sales plan for the 2 years I've had ActiveCampaign and I have always had the files feature. In my opinion, basic common sense says this does not answer the problem. Why did the feature suddenly disappear? The customer service representative did not even apologize for my data loss, say they would try to help find the lost files—nothing. I am now convinced, after this and reading other reviews here of similar, in my opinion, horrible neglect of their customers, that in my free time I need to begin learning another CRM and rebuilding my business to function on another platform. I do not understand how the owners can have a clean conscious knowing they support businesses function—help people maintain their livelihood—but, in my experience, treat those people with no dignity or respect. I am appalled. And hurt. In my experience, my business has been hurt by ActiveCampaign. Twice now. And in no small way.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign has proven to be a powerful and comprehensive tool for managing and optimizing our email marketing, customer relationships, and automated workflows. Its intuitive email design tools, robust automation features, and integrated CRM have significantly streamlined our processes and bolstered our customer engagement. Despite a few areas for improvement such as a more user-friendly interface and enhanced reporting capabilities, the platform's overall performance and the value it brings to our business make it deserving of a strong 9 out of 10 rating. Its capacity to personalize customer interactions and increase our operational efficiency has truly transformed the way we do business. We look forward to seeing the enhancements ActiveCampaign will undoubtedly bring in the future.
Mike Clayton | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I recommend ActiveCampaign based on its capabilities. But, their business ethics took a big tumble in 2023. They have never been good at listening to customers with some simple user requests (like emailing out invoices) being unanswered for several years. But suddenly dropping a 2x price hike on long-term customers in early 2023 was a nasty move. I would say they are still the best service in terms of functionality and their price remains competitive. But I can no longer say I am happy that I am doing business with AC. It feels like they have taken advantage of their customer base who have been loyal for many years, in a grab for cash. So, if you want the best product for the money, go for ActiveCampaign. Their product is excellent and still, I suspect, the best for a business like mine. But do be prepared for minor niggles and concerns that won't get resolved. And, as 2023 has shown, live with the concern that there may be a sudden huge price-hike once you are deeply committed. Sorry AC. I want to love you, but you have hurt me badly. And your customer service people either didn't care or were briefed to pretend they don't see the issue. I can no longer recommend you.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
To send marketing campaigns and communications to clients. Create flows based on the moment and temperature of the lead. To embed their forms on my landing pages to start new flows, tag potential customers... A very powerful marketing tool for companies with a large flow of contacts or customers. It integrates well with any of the current platforms: WordPress, woocommerce, etc.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It has been a great experience, it is great they have a nonprofit discount and allow us to use all the great features. It has provided us with great returns on email opens, automations with landing pages and more. Would recommend over and over compared to other big name CRM tools out there.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is brilliant for small businesses wanting a secure, reliable and user friendly email capture software that filters users emails into the appropriate category/tags and have endless options when it comes to having different lead magnets and ways users may sign up. It's been super handy for my small business to send regular emails and be able to analyse the success rates and open rates of emails and the ability to resend them with a different subject line. It's made email marketing really easy peasy.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is well suited for defined campaigns where there is a set start/end date and we just need to run the outreach. It is less well suited for longitudinal campaigns where we are trying to track people over longer periods of time.
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