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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-25 of 668)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Despite the advanced tech concerns I had with ActiveCampaign, when I switched from my previous provider, I saw an almost immediate time savings in getting my work done and the systems set up. I think this was because I could access the type of learning environment that works well with me through a combination of chat, phone calls and recorded webinars.
  • Prior to ActiveCampaign, I was too involved in the aspects of email marketing that are now handled automatically. Because their automation structure is relatively easy to set up, this has saved me a ton of time and, more importantly as a solopreneur, reduced my tech headache!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • As a nonprofit, this is a necessary cost center for our organization and because CRM doesn't track donor information (which is different from sales funnels and pipelines) effectively so we don't use the CRM function in the platform
  • Positive impact thru automations reducing repetitive tasks, we were able to redirect a staff person to another role because of the operational efficiency provided by ActiveCampaign
Juan R. Arroyo Yap | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • The main impact is integration with ClickFunnels and allowing tags because it saves a lot of time with data transfer
  • The access to all the automation triggers has been useful.
  • For a starting business, the cost of a small list is convenient compared to the features available in the basic plan.
Score 1 out of 10
Vetted Review
Verified User
  • I have lost money due to ActiveCampaign errors
  • I have lost client data due to ActiveCampaign errors
  • I have not been launched for 3 months yet, so not a lot to be measured as far an income yet, except my losses...
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Our sales team has also reaped significant benefits. The integrated CRM system has enhanced their productivity, reducing the lead response time by 50% and boosting our lead conversion rate by 25%. Thanks to the automated scoring system, our sales team can now focus on high-quality leads, improving the closing ratio.
  • In the realm of marketing automation, ActiveCampaign's features have driven a remarkable 25% uplift in lead conversions. Personalized customer journeys have nurtured our leads more effectively, resulting in a 30% increase in customer retention rate.
  • Since we started using its robust email marketing tools, we've seen a 35% increase in our email open rates and a 20% boost in click-through rates, leading to improved engagement and conversion.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Improved efficiency, I have reduced time and effort. I have been able to focus on other important tasks and increase productivity.
  • I have increased the conversion rate and loyalty of my customers. Thanks to submissions based on behavior and preferences
Joseph Arroyo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Automations free up time - once set up, email campaigns execute in seconds
  • Emailing my newsletter is a second touch-point for my clients
  • The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Made communication with our investors far easier
  • Organized our leads in a better, more accessible way
  • Allowed my sales team to visualize leads and move them down the funnel
  • Business has grown 300% since we implemented ActiveCampaign
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