Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.373%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.3Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(1-25 of 668)Saves my small business time and money
- Despite the advanced tech concerns I had with ActiveCampaign, when I switched from my previous provider, I saw an almost immediate time savings in getting my work done and the systems set up. I think this was because I could access the type of learning environment that works well with me through a combination of chat, phone calls and recorded webinars.
- Prior to ActiveCampaign, I was too involved in the aspects of email marketing that are now handled automatically. Because their automation structure is relatively easy to set up, this has saved me a ton of time and, more importantly as a solopreneur, reduced my tech headache!
- As a nonprofit, this is a necessary cost center for our organization and because CRM doesn't track donor information (which is different from sales funnels and pipelines) effectively so we don't use the CRM function in the platform
- Positive impact thru automations reducing repetitive tasks, we were able to redirect a staff person to another role because of the operational efficiency provided by ActiveCampaign
- I am having a ROI above 3 because the clearly comunication with my leads inside the automation
- It's helped me get sales in my business
Love using ActiveCampaign
- Insights into what people click on
- Insights into unsubscribes when added to funnels
User friendly and good for automating marketing campaigns
- It has allowed me to build an evergreen funnel
- It has allowed me to acquire more contacts
- It has allowed me to integrate it with other software
Definitely a great choice for a newbie!
- It has allowed me to stay in contact easily with my audience.
- I like that I can save blocks of info for easier editing.
- I believe it has helped me with my customer relationships.
ActiveCampaign very user friendly
- No negative impact, we were able to increase our sales over the 1 years of using ActiveCampaign
- The main impact is integration with ClickFunnels and allowing tags because it saves a lot of time with data transfer
- The access to all the automation triggers has been useful.
- For a starting business, the cost of a small list is convenient compared to the features available in the basic plan.
At the cost, ActiveCampaign simply cannot be beat!
- Saves businesses hours of time a week.
- Automation to collect payment for coaching services.
- Ability to automate repetitive tasks allowing users to spend more time focusing on growing their business.
My experience: Damaged me personally with financial loss due to their error, and now my business suffering because of data loss—no apologies
- I have lost money due to ActiveCampaign errors
- I have lost client data due to ActiveCampaign errors
- I have not been launched for 3 months yet, so not a lot to be measured as far an income yet, except my losses...
ActiveCampaign Review
- Missing some robust features preventing us from scaling
- Reporting functionality
- Our sales team has also reaped significant benefits. The integrated CRM system has enhanced their productivity, reducing the lead response time by 50% and boosting our lead conversion rate by 25%. Thanks to the automated scoring system, our sales team can now focus on high-quality leads, improving the closing ratio.
- In the realm of marketing automation, ActiveCampaign's features have driven a remarkable 25% uplift in lead conversions. Personalized customer journeys have nurtured our leads more effectively, resulting in a 30% increase in customer retention rate.
- Since we started using its robust email marketing tools, we've seen a 35% increase in our email open rates and a 20% boost in click-through rates, leading to improved engagement and conversion.
Thank You Active Campaign!
- It is great for sending out campaigns quickly and easily.
- Love how it integrates with other software that I use.
Great Product - not such a great company any more
- I built my business on a small number of SaaS platforms: AC is one of them
- It connects me to customers and generates a chunk of my income
- Their price doubling out of nowhere took a big chunk of cash out of my business with 1 month warning
The ultimate tool to increase efficiency and personalization in your marketing strategy
- Improved efficiency, I have reduced time and effort. I have been able to focus on other important tasks and increase productivity.
- I have increased the conversion rate and loyalty of my customers. Thanks to submissions based on behavior and preferences
AC Experiences and why it's worth it
- supervise my community
- See what they like or dislike
- which offers I can reuse
Active Campaign for more than just your campaign
- Landing pages has generated more leads
- More organized as a team with lists and contacts
- More engagement with emails
ActiveCampaign for small business
- Encouraged more sustainable sales
- Quickly builds client know, like, trust factor
Does a good job as a sample management program
- Reduced effort in running a study/campaign
- Automates the process of removing people from lists
- Ensures no duplicated contacts fall through the cracks
- ROI
- Customer Communication
- Ease of Automations / Event Sign-ups
An excellent value for email marketing - Fortune 500 level features available to small businesses
- Automations free up time - once set up, email campaigns execute in seconds
- Emailing my newsletter is a second touch-point for my clients
- The flat rate for my subscription means that I reach my clients and prospects for fractions of a cent each month
Well worth it
- better email management
Good email marketing tool
- Onboarding campaigns helps new users know about our offerings
- Educating coaches on our platform
- Promoting blog posts and events
Great for Growing Businesses With Limited Budgets
- Made communication with our investors far easier
- Organized our leads in a better, more accessible way
- Allowed my sales team to visualize leads and move them down the funnel
- Business has grown 300% since we implemented ActiveCampaign