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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(126-150 of 675)
Companies can't remove reviews or game the system. Here's why
Devin Ambron | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Over the years we've used a variety of email marketing tools. None have given us the power and flexibility of ActiveCampaign. The automation, deliverability, and ease of use for the platform are unlike many other tools which are either too complex to use or too simple to be useful. We trust the tool so much that we exclusively work with it in our agency and recommend it to all of our clients.
Darren Edwards | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Active Campaign works amazingly well for me. It enables me to track contact details as well as place them in a pipeline. It integrates amazingly well with other apps and allows for the easy setup of automations. I have used Active Campaign for a couple of years now and have no intention of moving away.
Score 9 out of 10
Vetted Review
ResellerIncentivized
We use AC to email various lists daily. The platform has worked relatively flawless compared to others that we've tried. The editor is somewhat glitchy, but otherwise I've not seen any issues with AC at all -- deliverability has been great. Tiered pricing makes it an easy recommendation for clients that have smaller lists.
Julie Barber | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We're using ActiveCampaign to capture initial lead information and then automate content sharing and progression through the sales funnel. We've been able to automate nearly 90% of our processes using ActiveCampaign and can focus our human efforts on the real value-add steps within the process. We've only scratched the surface of what it can do so far, and we're using the free raining to keep building knowledge amongst the team, so we can continue to leverage the product to the best advantage.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I am using ActiveCampaign to handle my email marketing for marketing and customer service purposes. It helps me give clear communications to my existing clients. It helps me to nurture potential clients. The automation feature saves me lots of time in organising and managing my contacts which is super handy.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign as my CRM and my email automation solution. It is used across my entire company, although my company is a small company of only one--ME! I was looking for a solution that would help me track my multitude of various clients while simultaneously allow for automation and email management. After looking at HubSpot and having used MailChimp previously, I found ActiveCampaign to be a solid solution for this purpose. It allows me to track my sales funnel, send out regular emails, and serve as a CRM with automation that reminds me.
Tameka Allen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign to manage email marketing campaigns and automation. It is being used for sales and marketing purposes. It has allowed us to generate leads, automate nurture sequences and sell services through special promotions. Overall, we've been very happy with its functionality and email deliverability. After trying other systems, we've found ActiveCampaign best meets our needs.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Active Campaign is being used by the company executive to write informative emails to attendees of our events. Before and after the event happens. Also, to collect names of those interested in specific events coming up, signing up to get on a 'waitlist'.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is very easy to set up automations and there are lots of different types of actions that you can create depending on the actions that subscribers take. This can be triggering other automations, delivering lead magnets, tracking engagement, etc.. There are also many different apps that can be integrated.
Score 10 out of 10
Vetted Review
Verified User
We are utilizing ActiveCampaign for our Sales, Marketing, and Support department. It is essential for us in keeping all of our leads organized in a central database to be used between multiple members in our departments.
Matt Wolfe | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign in our business to alert our email subscribers when new podcasts or videos go live on our various media channels. We also use ActiveCampaign to put relevant offers in front of our audience in a very targeted way. Based on the content or emails that the subscribers consume, we can target the best possible emails to the best possible audiences. It's used by multiple team members within our business.
September 30, 2021

Active Campaign Rules!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Active campaign helps me automate, laborious tasks which otherwise I would need to hire a staff member for. It's simple and easy to use and extremely helpful. It helps me automate and run onboarding emails for new clients promptly when I choose so that every customer gets the same experience.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our entire growth team uses Active Campaign in some capacity. We use it for marketing efforts with email campaigns. We use it for sales with the marketing automation that can be created - email sequences, etc. And our sales team uses it for our sales pipeline - implementing lead scoring and more. We also have it set up to use for custom CRM purposes for customer success - it's an all-in-one growth tool for us.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our whole business uses ActiveCampaign in all our communication with our customers for newsletters, broadcasts, announcements, events, and offers. ActiveCampaign is such a powerful tool when it comes to communicating in a natural and engaging way with our customers. To our organization's authenticity is important, and with the help of ActiveCampaign, we're able to come across more relatable, thanks to the personalization and other smart features.
Justin Meadows | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign's automation to help onboard new clients and give them a great experience while taking the workload off our support staff. We also use it for announcing new content that we publish to our audience. We just implemented new automation to collect customer feedback and encourage Google reviews for our business, it has been working really well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is used by one person in our department — our backend tech. It's used across just our segment of the organization — the mental health and suicide prevention segment. It does several things for us:

  1. Stores all of our contact information
  2. Segments our contacts based on what workshops they've signed up for
  3. We use it for our sign-up flow – and automation so that people can get reminder emails immediately upon signing up, the day before, the day of, and the day after.
  4. We use the form for our website and on occasion, when a client asks, we supply them with the short code so they can embed it on their website.
Score 10 out of 10
Vetted Review
Verified User
We use ActiveCampaign as a fundamental part of our business. All leads go through automatic funnels created with ActiveCampaign in which value is added to them, they are qualified and they become customers.
Alessia Scognamiglio | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have been using it for email marketing purposes for my business.
I am a psychologist and solopreneur and I use ActiveCampaign to manage my list of contacts, build automations, welcome sequences, and send newsletters.
It's good to have a CRM and email tool together. It helps me to keep in touch with people.
I've also used the landing page builder for another business and I found it very useful and the result was quite professional-looking.
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