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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.4
    74%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.4
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.3
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.7.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(1-25 of 675)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
I have been using ActiveCampaign for several years as my primary lead and client communication tool (other than Outlook). It has scaled with my business and is great for integrating with other client fulfillment tools I use. One of my deliverables needs to be segmented dozens of ways for top-end client fulfillment and this is easily achievable with ActiveCampaign.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
I run a small business and started using ActiveCampaign to automate email generation to potential leads. We generate a lot of organic traffic due to high quality content and are able to collect a good list of subscribers but have limited man power to reach out to people directly and benefit from email workflows.
Kat Sturtz | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use a single ActiveCampaign account to email to segmented groups across several interrelated websites by using tags and other segmenting options. We email to deliver product access links to clients, and stay in touch regularly with clients, customers, and followers.
Amy C. Yip, PCC | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign in my coaching and speaking business to automate my marketing flows when new leads enter my newsletter / system as a lead. I also send monthly newsletter to my audience -- inspirational materials, learnings, updates and more. It's a robust system and I love all the training materials offered, templates, ability to track and tag leads so I can segment folks and track leads and more!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We've been using ActiveCampaign across all our business processes, both B2C and B2B, since 2018. As our business grew, ActiveCampaign grew with us and we started to use an increasing number of features, starting from email marketing and contact management, embedded forms in our websites, CRM and deals management for B2C and B2B, landing pages per product, and an enormous number of automations that link every aspect of this.
Rogelio Salinas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The principal reason i use ActiveCampaign is because all the automation possibilities, seriously they have the most robust email marketing tool, they have the lemma "Using ActiveCampaign is like having an employee working for you" and that is super true! I use ActiveCampaign to communicate with my leads about monthly online events, and look at this, I just have to change the date event in my automation and all the reminders and important emails will be sending automatically in the correct dates around the date event. I have used almost every email marketing tool that you can find on internet, and trust me, you will not find a really automation tool like ActiveCampaign.
Shaily Hakimian | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I scale my self using this tool like creating accountability emails for clients or a followup sequence for folks who come to my LinkedIn booth at a live tradeshow. I can direct my audience to ongoing information without endless admin on my part. It also allows me to have a almost perpetual email marketing system that I can set and forget. It allows me to keep in touch at scale with my network and potential leads. <br><br>On a lighter note, I use it to send my friend automatic emails to inspire her on her journey to find love.
Suzie Flynn | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I use ActiveCampaign for tracking my leads and revenue into my business. It's also heavily [used] if to campaigns and the automation features and tags really help me keep track of different leads that come into my business and what stage they're at in my funnel. I send weekly newsletters and sales emails to my audience and use the reporting tools to track all this information, which is really useful at the end of the month when I track my metrics.
December 08, 2023

Love using ActiveCampaign

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for my sales funnel and newsletters. It's easy to link to my website forms and I love the way you can immediately see who subscribed and clicked on links. My virtual team set up automation and newsletters. It's easy to create drafts, schedule emails, and make automation look easy.
Paola Bisicchia | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for my email communication with potential clients, and to create marketing funnels in an automated way. I write marketing campaigns and send them to my list of clients, as well as evergreen funnels for new potential clients. I integrate it with Thrivetheme, which I use for my website and for my online courses.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign is the database that we use to collect, store, and access all our leads and client data. It is used mostly within our Marketing, Customer Success, and Client Services departments. ActiveCampaign also allows us to create automation to ensure our clients and leads get vital communication.
Juan R. Arroyo Yap | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I have been using it for email marketing purposes for a consulting and coaching business.

I am a solopreneur and I use ActiveCampaign to manage my list, set automations, welcome sequences, and broadcast campaigns.

What it helps me do is keep the list management simple by using tags and a few lists. This way I can have a buyers list and a master list and use a simple tag system to properly identify what the person has purchased and interacted with.

I came from using Mailchimp's free plan and didn't like needing to use different lists for everything because they didn't have any tagging system that could integrate with other platforms
Score 10 out of 10
Vetted Review
ResellerIncentivized
ActiveCampaign is a great product. Although it started as an email marketing software it now does that as well as offers a full CRM suite. From deals pipelines to accounts and more. ActiveCampaign allows businesses to automate their email marketing and large swaths of their sales process all at a fraction of the price of other comparable CRM products. I often tell people it is the budget version of Hubspot. And while Hubspot surely offers features ActiveCampaign doesn't, ActiveCampaign offers what virtually any SMB could need at a reasonable price.
Score 1 out of 10
Vetted Review
Verified User
I use ActiveCampaign as the hub of my business operations. My company runs on the internet, and I use ActiveCampaign automations, emails, forms, integrations and more to onboard clients and "employees" and maintain their account and stay in effective communication with both parties.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
ActiveCampaign has revolutionized our marketing efforts, enhancing campaign performance and efficiency. The automation capabilities streamline customer journeys, enabling personalized communication and boosting conversions. The email marketing tools, with professional templates and segmentation options, empower us to create impactful campaigns. However, using ActiveCampaign for our CRM limits reporting functionality, hindering our analytical needs. Nevertheless, ActiveCampaign remains invaluable for driving marketing performance.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
In my organization, we utilize ActiveCampaign across all departments - from marketing and sales to customer support, making it a crucial part of our business operations.We primarily use ActiveCampaign's powerful email marketing features to manage and optimize our email campaigns. The platform's intuitive design tools and vast template library have streamlined the process of crafting compelling emails, enabling us to maintain consistent engagement with our customers and prospects. Additionally, the split-testing functionality lets us experiment with different email elements, providing insights that drive better performance in future campaigns.
Sue Kennedy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Active Campaign is used across the whole organization and it keeps clients up to date with everything. We send out reminders to our clients as well as a monthly newsletter informing them of what's going on. We like to promote all our services and showcase our authors and their books to all our clients.
Mike Clayton | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign for two main purposes: to automate communication with prospects and customers who engage with my business. This allows me to deliver free and paid content and to inform them of offers and promotions. to send regular informational content to my community, to stay in touch. It is also a way to understand the level and type of engagement of customers who contact me directly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use ActiveCampaign to send marketing campaigns and communications to my clients. Also for the search for new clients through databases that I store in this tool. It helps me create flows based on the moment and temperature of the lead. I also use it to embed their forms on my landing pages to start new flows, tag potential customers, or anything else I can think of.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use AC for Email Automations to reach my community I also use it as CRM system which is very easy to use. Sometimes I get a bit confused because there are so many functions and sometimes some information is hidden behind small navigations that you need to click! But once you got the basic functions its so easy to use and you can always explore further and deepen your knowledge is you would like it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We needed a CRM and email marketing tool with webpage and automation so Active Campaign was the best solution we found. It is price friendly, the customer service is great and it addresses all of our needs as a small organization to get our message out there.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use it to collect and filter leads into their relevant categories and for sending weekly newsletter style emails and sales emails. I needed a platform that could collect emails through various lead magnets and we able to analyse and filter these leads down the correct email sequence that was relevant for them and encouraged greater conversion and sales depending on what they were interested in.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use ActiveCampaign as part of a survey process. Potential respondents are entered into ActiveCampaign and all communication is handled through it. Our survey software communicates via API to ActiveCampaign which allows us to track / trend respondents. It automatically removes those who opt-out, those who are disqualified, and those who complete the study. We also use ActiveCampaign to manage respondents who which to participate in additional research. We use the API to move respondents from list-to-list s necessary.
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