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ActiveCampaign

ActiveCampaign

Starting at $19 per month
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Overview

What is ActiveCampaign?

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

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Recent Reviews

TrustRadius Insights

Confusing and overwhelming user interface: Several users have found ActiveCampaign's user interface to be confusing, overwhelming, and not …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 28 features
  • List management (650)
    9.6
    96%
  • Standard reports (584)
    8.0
    80%
  • Dashboards (597)
    8.0
    80%
  • Email deliverability reporting (631)
    7.2
    72%

Reviewer Pros & Cons

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Pricing

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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.activecampaign.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $19 per month
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Product Demos

3 simple steps to writing great emails using AI in 6 minutes

YouTube

Getting Started With Automation In 5 Minutes With Free Templates

YouTube

A/B Testing automations using the drag and drop builder (Case Study)

YouTube

Getting More Deals With This Automated Cold Email Outreach Tool

YouTube

ActiveCampaign Updates: AI Tools, and Advanced Segmentation

YouTube

Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.9
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.5
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

9.6
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

9.5
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.4
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.2
Avg 7.6
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Product Details

What is ActiveCampaign?

ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.

ActiveCampaign Screenshots

Screenshot of tagging, that when combined with conditional content helps to put the right message in front of each customer.Screenshot of marketing automationScreenshot of audience segmentation based on engagement, purchase activity, lead score, or any other dimensionScreenshot of live chat, site messaging, email, and a unified inbox that can be used to build relationships with customers.Screenshot of the CRM, which helps sales reps to get more done in less time

ActiveCampaign Videos

Using automations to save time and push podcasts with Caspian Studios
Making more money using advanced Abandoned Cart Tool [eCommerce 2023]

ActiveCampaign Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android

Frequently Asked Questions

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

ActiveCampaign starts at $19.

Mailchimp, HubSpot Marketing Hub, and Klaviyo are common alternatives for ActiveCampaign.

Reviewers rate Integration with Microsoft Dynamics CRM and Integration with SugarCRM highest, with a score of 9.8.

The most common users of ActiveCampaign are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(895)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Attribute Ratings

Reviews

(176-200 of 676)
Companies can't remove reviews or game the system. Here's why
Bryan McAnulty | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Best in class marketing automation building
  • Robust CRM capabilities that are interconnected with marketing activity
  • Easy to integrate API for more complex tagging and site event tracking
  • Forms can be prone to spam without an unsightly recaptcha making creating custom API driven forms better options for some businesses
  • Parts of the UI are slow to navigate
  • In rare events where a failure happens in an automation, there is no indication to the business that a failure happened.
September 10, 2021

I'd be lost without it!

Gareth Busby | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Visual automation builder
  • Lets me see user interactions
  • Segments my subscribers so I can send them with relevant emails.
  • More themes that are connected with the API
  • Better tutorials to set up webhooks
  • Show visuals on how automations link to others
Isabel Spinelli | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Collecting data
  • Organizing data
  • Easy to navigate page
  • More payment plan options
  • Offer courses on how to use ActiveCampaign to market products/services to consumers
  • Record videos on how to do more complicated things (take full advantage of ActiveCampaign)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use CRM that Sales people can pick up quickly
  • Fantastic automations builder that is intuitive
  • Easy contact management
  • The import feature has given us trouble
  • Support has sometimes been slow to help us find solutions to import problems we have faced
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Automated Email follow-up
  • Post-purchase sequences
  • Marketing campaigns
  • The ability to use multiple sending emails.
  • There are some bugs when moving between tabs that can be annoying.
  • Segmentation is powerful but can be confusing.
September 10, 2021

Active everyday!

Kari Gras | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Easy to import contacts & details from another provider
  • Build your "deals" & customize the pipeline
  • Provide videos that teach you how to move to the next step
  • I'm struggling with the automations ... I'm sure I'm overcomplicating things.
  • Attaching documents to automated emails that get sent
  • Adding a photo or avatar to Clients
September 10, 2021

The king of automations

Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Automations - so many options!
  • Easy overview of contacts and multiple options to filter them
  • Many integrations available
  • The UI could be more intuitive
  • The custom forms aren't particularly attractive design wise
  • Other providers have nicer templates, but I like to keep my emails simple, so it's not a big problem
Kim McCumber | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to leverage a large number of custom fields for contacts
  • Create automations that span from very simple to very complex including segmentation by any custom field and connecting different automations together.
  • Scales based on specific business needs including platform capabilities and number of contacts
  • With the high level of customization, can be complex or overwhelming for some new users
  • Would like the ability to add some features a la carte instead of having to upgrade
  • Some reports can feel a little limited and the ability to create custom reports and charts/graphs would be nice
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Service - Awesome live chat
  • Integrations
  • Ease of use
  • Two way messaging with Twilio would be beneficial
  • Responses from Twilio Messages showing in the client contact history
  • A way to set specific timeframes for email/Twilio SMS so you don't have to add a waiting stage before each step of an automation
  • Ability to update email signature with one click (i.e. not going individually into every email
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