Overview
What is ActiveCampaign?
ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.
Simple. Effective. Efficient. Perfect for organizations looking to scale.
In my opinion, Fragile Design resulted in significant Lost Revenue - Be careful or steer clear
ActiveCampaign continues to best meet my email service needs
Robust tool, but expensive
ActiveCampaign is an All-in-One easy and effective solution for all types and sizes of companies
ActiveCampaign is the most powerful email marketing automation tool
It does what it's supposed to. Customer success is not what it used to be.
ActiveCampaign has simplified my life so I can focus more on my clients
TrustRadius Insights
Love using ActiveCampaign
User friendly and good for automating marketing campaigns
Definitely a great choice for a newbie!
ActiveCampaign very user friendly
Great Automations and List Management for a Low Cost to Start With
I am a solopreneur and I use ActiveCampaign to …
At the cost, ActiveCampaign simply cannot be beat!
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (650)9.696%
- Standard reports (584)8.080%
- Dashboards (597)8.080%
- Email deliverability reporting (631)7.373%
Reviewer Pros & Cons
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $19 per month
Product Demos
3 simple steps to writing great emails using AI in 6 minutes
Getting Started With Automation In 5 Minutes With Free Templates
A/B Testing automations using the drag and drop builder (Case Study)
Getting More Deals With This Automated Cold Email Outreach Tool
ActiveCampaign Updates: AI Tools, and Advanced Segmentation
Making Great Forms that get Great Leads in 2023 | ActiveCampaign Strategy
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.4WYSIWYG email editor(581) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.1Dynamic content(520) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 8.8Ability to test dynamic content(471) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(338) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 9.1A/B testing(380) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.3Mobile optimization(526) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 7.3Email deliverability reporting(631) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 9.6List management(650) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(574) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 9.2Lead nurturing automation(491) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 8Lead scoring and grading(359) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 9.2Data quality management(401) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 9.2Automated sales alerts and tasks(355) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
- 1.8Lead segmentation and distribution(1) Ratings
Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(295) Ratings
The software helps users maintain a calendar of all marketing activities.
- 9.5Event/webinar marketing(286) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 9.6Social sharing and campaigns(254) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 9.4Social profile integration(250) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(597) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8Standard reports(584) Ratings
The software offers pre-built reports with metrics standard to the category.
- 9.1Custom reports(377) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 9.6API(391) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.2Role-based workflow & approvals(267) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.4Customizability(420) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 9.3Integration with Salesforce.com(92) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.7Integration with Microsoft Dynamics CRM(60) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 9.8Integration with SugarCRM(56) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.5Third-party software integrations(20) Ratings
Integration functionality with third-party or in-house systems.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is ActiveCampaign?
ActiveCampaign offers small teams a platform for intelligent marketing automation. According to the vendor, customers from over 170 countries use ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign Screenshots
ActiveCampaign Videos
ActiveCampaign Integrations
ActiveCampaign Competitors
ActiveCampaign Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(895)Community Insights
- Recommendations
Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.
Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.
ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.
Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.
Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.
Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.
Attribute Ratings
- 8.4Likelihood to Renew25 ratings
- 9.1Availability5 ratings
- 7Performance5 ratings
- 7.7Usability38 ratings
- 1.4Support Rating41 ratings
- 7.3Online Training1 rating
- 9.1In-Person Training2 ratings
- 8.6Implementation Rating14 ratings
- 6.4Configurability4 ratings
- 1.5Product Scalability5 ratings
- 9Ease of integration4 ratings
- 7.2Vendor pre-sale4 ratings
- 6.4Vendor post-sale4 ratings
Reviews
(76-100 of 676)Love the email automation and list building
- Easy automation
- Easily integrated with my ClickFunnels account
- Love the separate list building
- Sometimes the log in is a real struggle and I'm not sure why.
Active Campaign is a very nice tool
- Nice builder
- Great automatisations
- Work very well
- Contact filter is not good
- Make a better UX on contact page
- Make it an application
Great automations and email marketing tool
- Automation Workflows
- Contact Segmentations
- Crm
- Lead Scoring
- Integrations
- Form option creation
- Lead scoring included in all plans
- Free version
Great feature set; Unexplained Open Rate Decline
- Automation Workflow
- Email Capture
- Email Designer is Clunky and More Difficult that Some Competitors.
- We saw an immediate drop in open rates compared to the previous tool and ActiveCampaign has not been able to help us know why.
- Allows next actions/emails to be based on actions taken on the prior action/email.
- Allows highly customized lead flows using what is mentioned above.
- Allows for HIGHLY personalized email sequences.
- It would be great if social media activity, or non-activity, could be incorporated into the automation flows.
- It would be nice to be able to send one email to a number of selected contacts within a list.
Loving ActiveCampaign as a new user!
- Email campaigns
- Email marketing
- Email sequences
- None
A God send for a small business
- Ease of set up - I am not a coder but have been able to set up multiple automations.
- Powerful as you want it to be - allows you to use it by drop drag if you want or with internal AI.
- Ease of billing - simple to decide exactly what package you want to use.
- So much more user-friendly than any of the other systems we have had and looked at prior to deciding to use.
- More natural integrations are needed. Zapier is great but just an extra step to confuse.
- More graphics capabilities - as of now Mailchimp does have a better level of graphics for campaign emails but not by much.
- a simpler level of training. They have training but due to there being SO many different pieces of training, it is easy to get lost.
- Email campaigns
- Customer support
- Lists and segmenting
- I haven't used it enough to know
ActiveCampaign gives HubSpot a run for its money
- Contact management is robust and reliable, and provides all the capabilities I was looking for.
- Marketing automation takes a little figuring out, but it's easy to learn and easy to use.
- Deals are highly customizable and incredibly easy to use. I love that you can use it to create all kinds of workflows, not just sales pipelines.
- Training videos and webinars are top notch. I've learned a lot from them and always appreciate the email notifications when a new video/webinar is available.
- Design functions are limited and a little confusing. A bit clunky to use.
- Analytics could be more robust. Some reports take a long time to load, and it looks like there's no data to report.
- Automation & Follow-Up Email Sequences
- Customer support is easy to get a hold of and walks you through problems on video
- Manage subscribers with Tags and segments
- The conditional logic for managing your automations and emails is really good.
- I have had no issues so far.
ActiveCampaign Does it All!
- automated emails
- integration with other platforms
- Onboarding instructions
Excellent platform for highly personalized marketing!
- I can create and send campaigns easily.
- I can access reports and easily gauge the effectiveness of my marketing efforts.
- I can see a contacts entire history easily.
- Sometimes the campaign builder can be a little glitchy.
- The automations have a bit of a learning curve.
- You cannot process payments, like you can on some of the other platforms.
Great Use of ActiveCampaign
- Increasing ability in automations
- Ease of use of campaigns
- Sites are easy to put together
- Themes can be improved
Good Value and Feature Set
- Integrations
- Workflow Recipes/Automations
- Landing Page Creation
- List uploads are not as straightforward as they could be
- Speed/responsiveness of the app
- Let me create an email without selecting a list first
- Good user experience once you learn where everything can be found
- Good delivery rate
- Clear stats and contact information
- Slow to load pages - although this may be my poor internet connection too!
Why I Love ActiveCampaign
- Their customer support is stellar. For example, I accidentally deleted contacts out of one of my sequences. Their chat support made me a video to reenter them into the sequence. It took only minutes.
- They have hundreds of existing automation "recipes". I was able to get my on-boarding and sales funnels in place within a couple of days of joining ActiveCampaign using their recipes.
- ActiveCampaign has a help library that deals with many of its specific functions. They keep the pages up-to-date.
- You can schedule one-on-one calls with their experts anytime you need them. This has allowed me to build an amazing customer experience.
- They integrate with many of my other software platforms such as VideoAsk and MemberPress.
- I find their design tools a bit clunky.
- They don't have chat support on the weekends.
- I have had a few instances where my open tickets haven't been responded to in a timely manner.
Growing Small Business
- Client nurturing
- Email sequences
- Organization of clients through different aspects of the business
- Landing pages are not as user friendly compared to Click Funnels
- Done for you templates for different categories of client engagement
- The deals (Sales Pipeline) feature is amazing.
- The automations are very customisable.
- Integrating into websites and apps is nice and easy.
- It's quite pricey.
- The site can sometimes be quite slow.
- The dashboard is quite basic.
ActiveCampaign is the perfect tool for Small Businesses
- Marketing Automation
- Email Designer
- Customer Support & Feedback
- Ecommerce Logic and Dynamic Content
- Integration with fulfillment platforms
- Contact bot filtering & form builder
activecampaign used for hotel / hospitality sector
- Segmentation.
- Automated email series.
- Integration with WordPress and Elementor.
- Access to sending messages to whatsapp and telegram. There is a feature to send to SMS users in a higher package which I have not tried.
Great tool for marketing communications
- Email designer
- Automations
- Response and site tracking
- Landing page design
- Support
- Advanced search of contacts
- Performance reports
- Speed of platform
- More user friendly navigation like breadcrumbs
Simple, Reliable, and Does What It Says on the Tin
- Tech support is brilliant, really quick and effective
- Robust, easy to use, reliable compared to alternative products my colleagues use
- Info on which level is right and early flag when approaching a need to level up without pressure
- Can't currently think of any! Will come back to this if I can...
A simple and cost-effective tool to simplify your email marketing and deliver consistent value to your list
- Simple to use
- Good value for the price
- Automation sequences
- Lead scoring
- Cannot capture the overall structure of an automation sequence. Would be nice to capture the whole automation sequence as an image file or PDF file to go back to when I want to make amendments.
- Sometimes the platform is a bit slow to respond.
- Have more examples of automation sequences of aces studies on how to use automation features with real-life examples of sequence and details of how each step functions. That would help build better automation sequences.
Especially good for SMB marketing & sales
- Emails
- Easy to use CRM
- Activity tracking
- Servers are a bit laggy sometimes
An advanced tool to automate a lot of activities and developing advanced email marketing strategies
- Automating Emails Sequences like "welcome emails".
- Collecting every data for future segmentations.
- Automating delivery of information.
- Broadcasting using advanced functions like A/B tests, conditional fields.
- Big automation gets clunky and slow.
- Contacts data could be hugely improved (for example understanding how engaged contacts are is not so easy, there's a workaround with automation but it's not immediate).
- The historical "activities" of a specific user are not so detailed and hard to navigate if you go back in time.