Overview

What is AdDataExpress?

Organize your leads!

Rating: 7 out of 10

April 29, 2021

IncentivizedVetted ReviewVerified User

AdDataExpress is mainly used for organizing and targeting our lead sources. It helps keep track of the statuses [of] our potential contacts and business partners. We have stro...

Duncan Hernandez

Consultant - Product Management

Sr. Data Analytics Consultant

Armanino LLP

2 years of experience

Good service for basic use

Rating: 7 out of 10

December 28, 2015

IncentivizedVetted ReviewVerified User

We use AdDataExpress for prospecting, so we take a look at which companies/accounts we want to target, and find contacts from both the brand as well as agency. The LinkedIn pr...

Bryan Silverman

Account Manager - Sales

Business Development Associate

Crowdtap

1 year of experience

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Pricing

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Entry-level set up fee?

No setup fee

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

LinkedIn Sales Navigator

$79.99

per month

What is LinkedIn Sales Navigator?

LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.

HubSpot Sales Hub

$20

per month per seat

What is HubSpot Sales Hub?

HubSpot Sales Hub is designed to eliminate friction by bringing tools and data together on one platform. The solution boasts email tracking and templates, and call tracking & recording.

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Product Details

About
Integrations
Tech Details

What is AdDataExpress?

AdDataExpress is an intuitive online sales intelligence tool that helps marketers and sales people identify prospects at advertising companies. The value proposition is that AdDataExpress empowers users to prospect more productively and accelerate new business relationships. Acccording to the vendor, AdDataExpress helps users quickly identify and engage the right decision-makers at America's top national advertisers. The platform provides access to data on advertising, marketing, and agency teams at over 10,000 national brands.

In addition to direct contact details, AdData's business profiles feature sales intelligence, from target audience demography and ad spending to preferred media environments. The vendor says this allows users to target prospects from unique angles, and, ultimately, build more lucrative opportunity pipelines.

AdDataExpress Features

Supported: Prospecting for Advertising & Agency Contacts
Supported: Media Spend (Quarterly Ad Spend by Medium)
Supported: Preferred Platforms
Supported: Preferred Demographic Targets

AdDataExpress Screenshots

Screenshot of Profiles featuring targeted media, marketing and sponsorship decision-maker lists.

AdDataExpress Integrations

Salesforce Sales Cloud
MOAT Ad Creative
Kantar DirectHeat

AdDataExpress Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

AdDataExpress Customer Size Distribution

Consumers	0%
Small Businesses (1-50 employees)	50%
Mid-Size Companies (51-500 employees)	35%
Enterprises (more than 500 employees)	15%

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Comparisons

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Reviews From Top Reviewers

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Organize your leads!

Rating: 7 out of 10

Incentivized

April 29, 2021

Duncan Hernandez

Sr. Data Analytics Consultant

Armanino LLP (Accounting, 1001-5000 employees)

Vetted Review

Verified User

2 years of experience

View profile

Use Cases and Deployment Scope

AdDataExpress is mainly used for organizing and targeting our lead sources. It helps keep track of the statuses [of] our potential contacts and business partners. We have strong needs to hit sales targets and this tool helps in that regard. Keeping track of how much we are spending per lead source is also very helpful.

Pros

Lead organization
Emails for potential email blasts
Dollars spent on campaigns

Cons

Filtering is not optimal
Integration with other products is not intuitive or even there
Keeping data up to date automatically

Likelihood to Recommend

When using tools like AdDataExpress, demographics are key when trying to identify new relationships. Being able to segment out the population by many demographic fields is absolutely necessary to try and optimize what we are spending. Trying to use this as a pure CRM is probably not the greatest idea, but using it in parallel with one would be good.

AdDataExpress Feature Ratings

Prospecting (6)

68.33333333333333%

6.8

Advanced search: 80%
8.0
Identification of new leads: 70%
7.0
List quality: 80%
8.0
List upload/download: 50%
5.0
Ideal customer targeting: 80%
8.0
Load time/data access: 50%
5.0

Sales Intelligence Data Standards (3)

70%

7.0

Contact information: 70%
7.0
Company information: 60%
6.0
Industry information: 80%
8.0

Data Augmentation & Lead Qualification (9)

58.88888888888889%

5.9

Lead qualification process: 70%
7.0
Smart lists and recommendations: 60%
6.0
Salesforce integration: 50%
5.0
Company/business profiles: 70%
7.0
Alerts and reminders: 60%
6.0
Data hygiene: 40%
4.0
Automatic data refresh: 50%
5.0
Tags: 60%
6.0
Filters and segmentation: 70%
7.0

Sales Intelligence Email Features (2)

70%

7.0

Sales email templates: 70%
7.0
Append emails to records: 70%
7.0

Return on Investment

Expanded lead horizons
Agencies provided for each company
Efficiency of potential partners

Alternatives Considered

Salesforce.com

We use both AdDataExpress and Salesforce, but trying to figure out Salesforce in this way is very convoluted and the way AdDataExpress is set up makes things much simpler to keep track of. AdDataExpress keeps [focusing] on doing the things that it is made of, while Salesforce can do a bit of everything.

Other Software Used

Salesforce CMS

Good service for basic use

Rating: 7 out of 10

Incentivized

December 28, 2015

Bryan Silverman

Business Development Associate

Crowdtap (Marketing and Advertising, 51-200 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

We use AdDataExpress for prospecting, so we take a look at which companies/accounts we want to target, and find contacts from both the brand as well as agency. The LinkedIn profiles and email syntaxes are very useful also so we can prospect more using LinkedIn and other prospecting tools. Overall, we go to AdDataExpress as the first thing we do before outreach to a target account.

Pros

Provides email addresses - essential when doing cold email outreach.
Provides agencies for each brand/company.
Provides media spend for parent company and brand.

Cons

Updating who works on each brand from the brand side.
Updating who works on each brand from the agency side.
Not having to log in as often.

Likelihood to Recommend

It is much better to prospect brands and find appropriate contacts at a parent account, and not such a strong suit for agencies.

AdDataExpress Feature Ratings

Prospecting (6)

48.33333333333333%

4.8

Advanced search: N/A
N/A
Identification of new leads: 100%
10.0
List quality: 70%
7.0
List upload/download: N/A
N/A
Ideal customer targeting: 60%
6.0
Load time/data access: 60%
6.0

Sales Intelligence Data Standards (3)

80%

8.0

Contact information: 80%
8.0
Company information: 80%
8.0
Industry information: 80%
8.0

Data Augmentation & Lead Qualification (9)

30%

3.0

Lead qualification process: 70%
7.0
Smart lists and recommendations: N/A
N/A
Salesforce integration: 30%
3.0
Company/business profiles: 60%
6.0
Alerts and reminders: N/A
N/A
Data hygiene: 30%
3.0
Automatic data refresh: 40%
4.0
Tags: N/A
N/A
Filters and segmentation: 40%
4.0

Sales Intelligence Email Features

N/A

Return on Investment

Improved efficiency of prospecting.
Improved efficiency of finding emails and email syntax.

Alternatives Considered

Winmo

Winmo allows more dynamic and functional searches, and puts agency and brand contacts in one place. It also allows exports based on spend and in general, is much more dynamic of a software.