TrustRadius Insights
Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have …
Overview
What is Adform FLOW?
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life…
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What is Adform FLOW?
Adform, headquartered in Copenhagen, offers an independent and integrated advertising platform built for modern marketing. Its enterprise technology – Adform FLOW – harnesses user experience and a scalable, modular and open architecture, to enable management of the whole campaign life cycle. It…
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Product Details
- About
- Tech Details
What is Adform FLOW?
Adform FLOW is a platform that aims to give cost transparency at every step of the journey. Developed as a unified technology, running on a single architecture with centralized user experience, Adform FLOW delivers insight and control over what happens across the entire platform. It pairs machine learning and algorithmic excellence to bring an improved human/machine empowered experience.
Adform FLOW Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
(12)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
Customer Support: Many users have praised the customer support team for their excellent job in addressing their needs. Customers have found them to be responsive and effective in providing assistance.
User-friendly Interface: Numerous reviewers have mentioned that they find the platform easy to use for managing their contents. The interface is considered user-friendly and intuitive, allowing users to navigate and utilize the platform without much difficulty.
Targeting Options: Several users appreciate the targeting options provided by the platform, which make it easier for them to reach their desired audience. The range of targeting features enhances the effectiveness of campaigns according to customers.
Difficult Interface: Some users have found it difficult to understand where everything is located in the interface, resulting in a frustrating and steep learning curve.
Lack of Optimization for Smaller Monitors/Resolutions: Several reviewers mentioned that the platform lacks optimization for smaller monitors or resolutions, leading to a cramped and less user-friendly experience.
Challenging Implementation Process: Users expressed a desire for an easier implementation process, similar to other real-time bidding tools. This suggests that the current implementation process may be complex and time-consuming. Additionally, users have reported issues with attribution and conversion modeling, as well as difficulties integrating and deploying the tool with existing infrastructure. They also wished for more flexibility in importing 1st party data and upgrades to the platform. Some users encountered bugs and experienced performance issues with the Demand Side Platform panel. Furthermore, customer service was deemed lacking in helpfulness by some reviewers. Overall, there are multiple areas where improvements can be made to enhance the user experience of this tool.
Attribute Ratings
Reviews
(1-3 of 3)Companies can't remove reviews or game the system. Here's why
We use Adform flow to take advantage of all the possible rtb targeting options. We had several use cases where we used the tool to specifically target based on GPS. In this case, Adform presented a better solution than the other tools available. What's great about Adform is it nicely represents all the basic line items in reports, at one glance and it does not matter if it is video, banners, or dynamic.
- targeting options
- ease of use
- nice reporting options
- Adform flow User ID - postcookie targeting option in particular.
- implementation process could be easier, as with any other rtb tool.
- attribution and conversion modelling.. I would welcome more flexibility in the tool
- 1st party data import could be easier
82%
8.2
80%
8.0
48.33333333333333%
4.8
- mostly used for brand campaigns where hard ROI is harder to calculate
- however overall brand awareness performance metrics we were following we overachieved
- it's hard though to credit it just to the tool, people make the campaigns
- Xaxis DMP (Turbine)
Adform was in some usecases similar to Xaxis, however, client preferred to use Adform.
April 13, 2022
Adform FLOW to make informed marketing decisions.
Adform FLOW is robust campaign management software that allows specific audience targetting and multi-channel marketing allowing us to buy and optimize digital ads for customers. This tool allows us to visualize our data really easy and make informed and strategic decisions for our customers. It allows us to be pro-active versus reactive.
- Great visualizaiton
- Good customer Service
- Valuable Data
- Ease of use
72%
7.2
85%
8.5
81.66666666666666%
8.2
- Optimization
- Better Decisions
April 11, 2022
Advertising campaigns brought to their full capacity
As a company, we have mainly used Adform as a Demand Side Platform to perform user acquisition, branding, and some retargeting campaigns. We've used a few DSPs, and Adform has been one of the top performers because of its consistency in driving campaign results and quality of available information throughout the whole platform.
- Customer Support
- Interface
- Amount of Data
- Bugs
- UX of DSP Panel
- Performance
42%
4.2
80%
8.0
46.66666666666667%
4.7
- CPA reduction 20% in some clients
- ROAS driven decisions
- DSP Cost reduction
They do not have quite the same case use so a comparison can not be made in a perfect manner. Having said this, Adform FLOW really surprises in its capability to be up to par with one of the best in class for Ad Management as well as having a bit more integrations in its platform.