- Track and monitor spend and performance against competitors.
- Identify missed keyword opportunities.
- Informs our campaign and keyword budgeting/bidding on a daily basis.
- I wish their graphs/infographics were more ready to use so I could quickly drop into presentations instead of having to format or re-do them myself.
- Has a bit of a high learning curve.
- There is a limit on the number of keywords you can upload. For large clients there shouldn't be a cap. I want to be able to upload all of my client's keywords.
AdGooroo Scorecard Summary
AdGooroo is a Chicago based Kantar Media company (since its acquisition in December, 2012) and platform of the same name for optimizing search engine marketing via, primarily, keyword research and suggestions. AdGooroo delivers competitor data and campaign performance analysis to fine tune pay per click (or PPC) search campaigning, and also provide visibility into organic search results as well, for search engine optimization (SEO) and brand protection.
AdGooroo boasts a watchful eye over 50 countries around the globe and touts a customer list of over 4,000 advertisers and agencies including familiar facades Home Depot, Walgreens, Staples, Grainger, and others. SEM Insight is the trademarked product name for AdGooroo's paid ad analysis system which brings insight into competitor's spend and keyword targeting. Trademark Insight is AdGooroo's brand protection analysis kit for rooting out scofflaws around the globe who inappropriately use your brand to promote their own. Industry Insight provides SEO / SEM organic / paid search insight, and AdGooroo offers professional services as well.
AdGooroo Technical Details