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Broadlume

Broadlume
Formerly AdHawk

Overview

What is Broadlume?

Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses,…

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Recent Reviews
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Pricing

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What is Broadlume?

Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns. The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Broadlume?

Built by 2 ex-Googlers, Broadlume (formerly AdHawk) promises to provide an easy way to manage the user's Google AdWords & Facebook Ad campaigns.

The founders say that, after years of manually analyzing & optimizing Ad Accounts for thousands of businesses, they feel confident saying software automation makes the work of an advertiser incredibly efficient. The platform aims to help leverage data science and machine learning to optimize campaigns and help increase ROI.

Broadlume Screenshots

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Broadlume Video

AdHawk is the easiest way to manage your digital advertising (Google AdWords, Facebook Ads, Bing Ads, Instagram Ads, etc).

Broadlume Integrations

Broadlume Technical Details

Deployment TypesOn-premise, Software as a Service (SaaS), Cloud, or Web-Based
Operating SystemsWindows, Mac
Mobile ApplicationApple iOS, Mobile Web
Supported CountriesUnited States
Supported LanguagesEnglish
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Comparisons

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Reviews and Ratings

(2)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
November 15, 2018

Simplified Ad Management

Stefanie Cash | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The marketing department uses AdHawk as a way to measure cost per multiple conversion points (i.e. cost per engagement, post reaction, landing page view, etc.). Unlike the native Facebook Ad Manager or Google AdWords dashboard, AdHawk is extremely user-friendly and allows us to easily select a granular data point to base strategic direction off of.

  • Great UI
  • Accurate reporting
  • Strong data points
  • Ability to look at two campaigns at once (comparative stats)
  • Only available for Facebook or G+
  • No export feature for reporting
Despite its shortcomings, AdHawk is a neat, useful tool that provides tactical information for developing solid Facebook ad campaigns. AdHawk is great for managing smaller Facebook Ad budgets. You're able to select a truly actionable guideline in an easy to view format for decision-making. You can really optimize an ad to perform best using the data AdHawk generates.
Ad Campaigns
N/A
N/A
Ad Network Integration (1)
100%
10.0
Data Transfer
100%
10.0
Ad Reporting & Analytics (4)
100%
10.0
Ad dashboards
100%
10.0
Ad conversion tracking
100%
10.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
100%
10.0
  • Ad optimization data
  • Simplified ad management
  • Audience understanding
AdHawk is far better than the other products regarding how simplified the reporting of ad results are. AdHawk is cleaner and easier to understand. Allows for easy comparing of conversion points within a campaign. Other products are simply not as easy to use. Also, optimization is not a feature available with many services.
  • Easy to read reporting
  • Conversion stats
  • Optimization
  • Honestly none
  • AdHawk is very easy to use
  • It also happens to have very nice UI
Yes, but I don't use it
AdHawk is extremely easy to use. Not many buttons to click to get to any area of importance. It's also very clean and sophisticated in design which makes for a pleasant experience. The optimization features even explain to you the value of going with the suggested strategy. Overall, AdHawk is a great software for managing Facebook and Google Ads.
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