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Adjust Attribution is a versatile platform that has proven to be valuable for various use cases. Avito, for example, relies on Adjust …
Overview
What is Adjust?
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021,…
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What is Adjust?
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust…
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- No setup fee
For the latest information on pricing, visithttps://www.adjust.com/pricing
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Product Details
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What is Adjust?
Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support.
In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.
In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition, monetization and measurement.
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Adjust Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Adjust Downloadables
- Mobile app trends 2022: A global benchmark of app performance
- Fintech deep dive: digital currencies 2022 playbook
- How Adjust is supporting growth through iOS 14: Solutions and insights for a post-iOS 14 world
- Essentials of mobile app attribution: A guide from start to finish
- The secret to successful deep linking
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(27)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Adjust Attribution is a versatile platform that has proven to be valuable for various use cases. Avito, for example, relies on Adjust Attribution company-wide to effectively track actions and attributes on their platforms. Users of Adjust Attribution, including marketers and advertisers, find it to be an essential mobile measurement partner. It enables them to track, analyze, and measure the performance of their marketing campaigns accurately.
One of the primary applications of Adjust Attribution is in helping users understand which media channels are most effective in terms of app downloads, usage, and navigation within the app. By leveraging the platform's capabilities, clients can optimize their campaigns across various media channels. This allows them to make informed decisions about resource allocation and tailor their strategies accordingly.
Additionally, Adjust Attribution offers a range of features that facilitate seamless campaign management. Users can configure media settings, set up tracking links, and launch campaigns with ease directly within the platform. The cohort API provides a programmable way to access campaign data, empowering users with the flexibility they need to analyze and utilize the information effectively.
Moreover, Adjust serves as a reliable third-party tracker for the mobile advertising team. It provides comprehensive insights into in-app actions without requiring clients to share their data directly with Google. This feature proves beneficial for clients who prioritize data privacy while still seeking detailed information on campaign performance.
Overall, clients value Adjust Attribution as an attribution platform that integrates seamlessly with their existing systems. It enables them to monitor performance, spending, and quality metrics in a meaningful way. With its broad range of applications and user-friendly interface, Adjust Attribution empowers businesses to make informed marketing decisions and optimize their campaigns across multiple media channels.
Attribute Ratings
Reviews
(1-6 of 6)Companies can't remove reviews or game the system. Here's why
February 08, 2023
My Adjust by AppLovin Experience
- Firebase and Insider Growth Management Platform (GMP)
Because of the below reasons:
- Very easy to use and the integration process moved forward smoothly
- Offers the right data and information
- Doesn't use reliable user/customer data
- Data segmentation according to the user journey was better
- Offers what you want about the app data actually
- You would use the segmented data for the marketing and social media campaigns easily
- Work very well with all 3rd party platform, so getting the tracking campaign URL is more easier
July 13, 2022
Great for attribution
Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then you need to go into the logs to subtract it but Adjust does it automatically. However, Adjust is by far the MMP with the worst UI and UX.
October 25, 2021
Adjust - Accurate and Reliable
We use a lot of platforms and I would say adjust is on the higher tier- but still not the most user friendly
February 27, 2020
Great and powerful tool
- Adjust Attribution is easily better than AppsFlyer. Adjust Attribution since it includes both mobile site and Desktop tracking
February 27, 2018
Adjust - Accurate MPP
Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution is very accurate and offers very good solutions for fraud prevention