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Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…

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Recent Reviews
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Popular Features

View all 13 features
  • Ad campaign creation (9)
    7.1
    71%
  • Ad deployment (9)
    7.1
    71%
  • Ad display and retargeting segmentation (9)
    5.3
    53%
  • Display advertising (9)
    4.8
    48%
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Pricing

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N/A
Unavailable

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Adobe Symposium 2018 - Mumbai

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.7
Avg 7.4

Ad Campaigns

Features related to creating and deploying ad campaigns.

5.9
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.9
Avg 7.8
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Product Details

What is Adobe Advertising Cloud?

Adobe Advertising Cloud Video

Drive media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

Reviewers rate Cross-channel ad management highest, with a score of 7.7.

The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(115)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Ravinder Beniwal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on their geography, age group, and device type. The platform provides solutions for ad testing and targeting, audience management, analytics, and web and app experiences management and optimization. With the platform, you can create thousands of ads that automatically vary in real-time to give personalized campaigns to your web and app visitors. The platform has helped us to achieve strong collaboration between our design and marketing team which ultimately leads to reduced marketing costs within our organization.
  • Audiences segmentation.
  • Content and data integration.
  • Dynamic ads campaign creation.
  • Ad optimization and multivariate testing.
  • Analytics.
  • learning is required for implementation of multiple modules.
  • Price could be made affordable for small business owners.
  • Platform has a plethora of features which require intensive training to get used to it.
The platform is highly useful for digital ads marketing and campaign management. The platform provides a custom set of templates and tools to your ad production or designer team to create thousand of ads very quickly for your products or brands. To your marketing team, the tool provides full control over campaign strategy in terms of how to present relevant sets of ads to your web and app visitors based on customer behavior, demography, and age group. I could not think about any scenario where this platform is less suitable if you are looking for an advertising platform.
Ad Campaigns (5)
94%
9.4
Ad campaign creation
100%
10.0
Ad deployment
90%
9.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
100%
10.0
Ad Network Integration (2)
95%
9.5
Data Transfer
90%
9.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
93.33333333333334%
9.3
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
90%
9.0
Ad forecasting and optimization
100%
10.0
  • With the use of the platform, the customer experience and engagement have improved a lot.
  • we have observed higher response to personalized ad campaigns.
  • reduction in marketing cost.
  • Increase in digital sales.
Che Odom | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be flying by the seat of our pants." We have limited ad budget and often in our line of work don't require a lot of advertising to gain clients, but it does help with goodwill within the community, which actually has an ROI for us.
  • Data Analytics: it provides good direction for future ad buys based on historic performance and makes you think critically rather than just blindly select options.
  • As with most Adobe products, it can be a little tedious to use and requires a bit of extra training and "googling" around to make sure you are getting things right. It has improved over time within the entire Adobe suite, and I anticipate that this will be true of this as well.
  • Adobe training and learning platforms can include a lot of technical terminology and jargon that makes it difficult for a novice to understand without feeling like they need a whole new education.
I think it is better suited for organizations that have ad buys across multiple platforms like digital, TV and radio, and organizations that heavily rely on advertising to drive customers to their products and services. The truth is that organizations that deal in larger $ value products such as general contractors don't gain a great customer base from advertising, so I wouldn't recommend this robust system for other companies such as ourselves. We will likely use what we have learned from it in the past two years and implement those lessons without continuing our use.
Ad Campaigns (5)
70%
7.0
Ad campaign creation
70%
7.0
Ad deployment
70%
7.0
Display advertising
70%
7.0
Ad display and retargeting segmentation
70%
7.0
Sequence targeting
70%
7.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
66.66666666666667%
6.7
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
N/A
N/A
Ad attribution reporting
100%
10.0
Cross-channel ad management
N/A
N/A
Ad forecasting and optimization
100%
10.0
  • It has had neither a positive nor negative impact on our business objectives, through no fault of the product, but more because it wasn't suited to our industry.
I have not used any other similar products and cannot accurately report how this product stacks up.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
At our marketing firm, we are heavily reliant on the Adobe Suite of software tools in our every day to day routine. We use the Adobe Creative Cloud in the design and Animation departments quite extensively. When we were searching for the perfect platform to help with our cross-channel marketing and management needs we decided to go with Adobe Advertising Cloud. Our marketing and sales department uses it to manage their marketing campaigns and use the built-in analytics to gain better customer insights.
  • Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
  • The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
Adobe Advertising Cloud, in my opinion, is one of the best marketing management tools available in the market. Given its steep price range, it is definitely better suited for mid to large corporations. Its easy integration with Adobe Creative Cloud, and a whole host of other applications, which makes it very functional to use.
Ad Campaigns (5)
86%
8.6
Ad campaign creation
90%
9.0
Ad deployment
80%
8.0
Display advertising
80%
8.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
90%
9.0
Ad Network Integration (2)
90%
9.0
Data Transfer
90%
9.0
DSP integration
90%
9.0
Ad Reporting & Analytics (6)
86.66666666666666%
8.7
Ad dashboards
90%
9.0
Ad performance reports
90%
9.0
Ad conversion tracking
80%
8.0
Ad attribution reporting
90%
9.0
Cross-channel ad management
80%
8.0
Ad forecasting and optimization
90%
9.0
  • It's a fully managed service that makes it ideal for marketing individuals to have a one-stop location for viewing all their dashboards and track the performance of their ad campaigns.
Haley Fox | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I work with many companies on their social media marketing campaigns, some are long-term and some short. Long-term ones I recommend they invest in Adobe advertising cloud for many reasons. But the short of it is, if you are a small business it is expensive and there is a steep learning curve, but if you are large and we do most of it for them, it is an amazing platform that offers an in-depth interface for setting up campaigns
  • Automation - One of Adobe Marketing Cloud’s amazing marketing solutions is Adobe Campaign. This allows users to implement marketing automation to increase their campaign productivity and deliver an amazing customer experience. I can even set up users so they can build individual customer profiles based on the interests, actions, and preferences that are tracked through different marketing channels.
  • A/B Split Testing – Most platforms have this now and most do not know how to even use it. However, the only way for a user to know how their marketing can be improved is to get a clear idea of how it is performing. But if all their data is in separate locations, it’s difficult to know which image, text or video is leading to sales or conversions. Adobe Marketing Cloud helps with keeping all of this clear for everyone on board.
  • Social Analytics – when you or your customers are looking to improve their social marketing results, this platform offers Adobe Social, which is a social management platform that allows users to monitor conversations, promote and publish content, and analyze and engage with followers. One of the best parts is that the system automatically attaches tracking codes to users’ social content to identify what content drives engagement. It is a very powerful tool.
  • Hard to learn - It is not one of those plug and play programs. It is very confusing, even to seasoned program specialists like myself. There were a few times I literally felt like I was pulling my hair out trying to get things to run correctly.
  • Price - They claim it is set up for small to large companies, but when you check all the other programs out there, their pricing is steep. Adobe has always been that way-- they are really not for the beginners and don't care about the newbies.
  • Time Consuming - if you are a newbie, the learning that is involved just to get up and running can take a full week. The only cheat I can give a newbie is that there are tons of others on Youtube that feel the same way and now there are great tutorials out there that can help you over a learning curve.
I honestly would have given it a 10, if my colleagues were all as experienced as myself or my staff, but not everyone is. I would explain what is entailed and let them make their own decisions. However, Adobe Advertising Cloud is on the top of my list if they are quick to pick up things like this.
Ad Campaigns (5)
90%
9.0
Ad campaign creation
100%
10.0
Ad deployment
80%
8.0
Display advertising
90%
9.0
Ad display and retargeting segmentation
90%
9.0
Sequence targeting
90%
9.0
Ad Network Integration (2)
100%
10.0
Data Transfer
100%
10.0
DSP integration
100%
10.0
Ad Reporting & Analytics (6)
100%
10.0
Ad dashboards
100%
10.0
Ad performance reports
100%
10.0
Ad conversion tracking
100%
10.0
Ad attribution reporting
100%
10.0
Cross-channel ad management
100%
10.0
Ad forecasting and optimization
100%
10.0
  • With all the reports that come along with it, the ROI for this is on the high end of everything out there. I feel I am being repetitive a bit here, but again, it is all on how much the user knows and how easily they can pick it up.
  • The ROI when it comes to the learning curve is still well worth it, if you can dedicate a week to the learning and get it over with, it is all that much better as in the long run it will be a program that will almost walk through things on its own.
  • The ROI when it comes to the learning curve for someone that is a newbie though may be a lot more challenging and may be one of those programs they are paying for but never ever end up using, like so many of us with our gym memberships.
ClickFunnels is way too expensive, and even though they claim they do so much, it is way too difficult to get it to work, plus there are tons of external costs they don't mention until you're inside the system. Most are exactly like that as well. Hootsuite is a good alternative, but it is missing some stuff that Adobe does. HubSpot needs a lot of work. I would say it is too casual, but at the same time, it is too complicated too.
Yes
It is not available on certain pay levels, but the one I am on it is, the only problem is when you need it, it depends on the time of the day. If it is busy or not, etc. Sometimes I get very fast replies, others it is a bit of a wait.
They are super knowledgable and help in almost all situations, however sometimes I feel they put you on hold to find the answers themselves as they literally have said. "Can you hold a few minutes while I research that answer for you?" Most of the time they come back with a solution, other times they manually escalate it to someone else.
No
Yes, there was a time, early on, when I could not understand how to use the A/B Split screen, it was not set up like other programs. The person that answered the chat literally held my hand through the experience and I was all set in a timely manner. I went from zero knowledge or understanding to full knowledge within a matter of minutes all because they put things into layman terms for me aka baby terms.
Jay Corcoran | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.
  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.
  • We have seen 12:1 ROI in some clients within the first 3 weeks of being up and live on the service. This is where you can go in and adjust portfolio objectives and make changes accordingly.
  • It has freed up a lot of time that we had previously spent manually monitoring and managing individual paid search accounts. While a lot of that time is still spent with the accounts, it is spent in AMO, checking and adjusting portfolio goals and weighting objectives to achieve maximum benefit.
  • It is important to make sure to allow AMO to take time to learn, and make sure that it is receiving enough information to learn and make decisions properly. We've found that slower moving PPC account that don't receive tons of traffic often need to utilize secondary objectives in their portfolios to "feed" the system enough info to learn and act.
We have only gone with the Adobe Media Optimizer, as it seemed the most appropriate tool for what we wanted to use it for and offered an optimization tool as well as a reporting platform that others didn't. We took into account the abilities of Marin software and Navis, but none could offer the benefits that AMO could
It has performed well above our expectations and has given us the time we'd be better off spending on building new strategies and customer development, over manual PPC campaign management. The ROI far exceeds what we could have promised on our own with many clients and we wouldn't want to give up that kind of almost guaranteed ROI for our clients.
5
We represent traditional and Search engine marketing departments in our company.
1
I am the in house guru of AMO so to speak, as I have been spearheading the program from its inception while we were figuring what clients we wanted to use if for, up to the full bore up and running optimized clients.
  • PPC optimization
  • Efficient Ecommerce Reporting
  • Social Media advertising optimization
  • It turned out to be a very efficient way of getting ecommerce tracking instead of the traditional Google Analytics
  • We are looking into using the display advertising portion of the optimization tool in the future.
No
  • Product Features
  • Product Reputation
  • Vendor Reputation
  • Existing Relationship with the Vendor
The support we receive is amazing
I wouldn't, I just wish we had come in a little later when certain tools became available.
  • Implemented in-house
Yes
initial client load into system, allowing AMO to access Adwords/Bing ads accounts, load bulksheets for tracking pixels, coding the individual websites and booking engines, build portfolios and determine goals, begin data modeling, optimizing
Change management was a minor issue with the implementation
The switch from getting account executives to stop manually adjusting Adwords accounts, and having them let the tool do all the work was a challenge.
  • coding implementation on different websites posed a challenge. Some took the java script code better than other certain types.
It was difficult initially, but the implementation of the Dynamic Tag Manager was a big help and timesaver.
Customer support is very hands on and the Adobe team pulls from what ever department of expertise to get the problems solve quickly and efficiently
Yes
yes, it was reported to our account exec and was fixed by their support team within a few hours of the report.
We had initial trouble hard coding a particular website and our account executive pulled a coding expert from another department who actually took the work home overnight and had my problems resolved the following morning. I was impressed that they all pulled together to make sure we were satisfied as customers.
  • the user inter face is quite easy and straightforward.
  • The DTM interfacce is pretty straightforward as well
  • code implementation can be cumbersome without the use of the dynamic tag manager
  • altering and adding items to your dashboard view can be hard to figure out how to do on your own.
  • Getting the dashboard reports set up initially is not very intuative.
No
It definitely takes some instruction to get to be able to use the system. One would struggle trying to get it to work without any previous experience with it. If you are famailiar with the interface it is actually quite fast and easy to maneuver around.
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