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Adobe Advertising Cloud

Adobe Advertising Cloud
Formerly Adobe Media Optimizer

Overview

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe…

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Learn from top reviewers

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10
January 10, 2022
IncentivizedVetted ReviewVerified User
Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on...
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Ravinder Beniwal
Consultant - Engineering
Sr. Consultant
UnitedLex
Adobe Advertising Cloud1 year of experience

best ad buying and management platform on the market

Rating: 8 out of 10
December 23, 2021
IncentivizedVetted ReviewVerified User
When it comes to advertising the services, this platform allows a fast and convenient way of creating advertising campaigns and does it in an effective way. It saves time and ...
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Laerte Jofre Junior
C-Level Executive - Corporate
Managing Partner, UX and UI Designer
Obra
Adobe Advertising Cloud1 year of experience

Highly-Intuitive Cloud Advertising and Marketing Content Easy Management Tool.

Rating: 9 out of 10
November 30, 2021
IncentivizedVetted ReviewVerified User
This flexible and effective Cloud marketing solutions production tool is an excellent and the best choice for the sales and marketing teams to easily advertise the marketing c...
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Cedeno Amanda
Engineer - Marketing
.NET Software Engineer
Ariadna Communications Group
Adobe Advertising Cloud1 year of experience

It is a very good, useful, and intuitive tool.

Rating: 9 out of 10
March 24, 2020
IncentivizedVetted ReviewVerified User
We solved a variety of business needs with this tool. We increased sales, and it helped with optimization through cost per acquisition. It also helped us direct our investment...
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Lars Stumpenhusen
Engineer - Engineering
System Engineer
EWE Tel GmbH
Adobe Advertising Cloud2 years of experience

Good product, not right for us.

Rating: 7 out of 10
May 25, 2019
IncentivizedVetted ReviewVerified User
We use Adobe Ad Cloud to help us make ad-buying decisions on digital platforms. It helps us because without the analytics and insights that it provides we would simply "be fly...
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Che Odom
Administrator - Marketing
Marketing and Business Administrator
Rabren General Contractors, Inc.
Adobe Advertising Cloud2 years of experience
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Pricing

View all pricing
Adobe Advertising Cloud

Adobe Advertising Cloud

N/A
Unavailable

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Adobe Symposium 2018 - Mumbai

YouTube
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Features

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.6
Avg 7.3

Ad Campaigns

Features related to creating and deploying ad campaigns.

5.8
Avg 7.8

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

6.8
Avg 7.7
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Product Details

What is Adobe Advertising Cloud?

Adobe Advertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud Video

Driving media advertising with Creative Management Tools - Adobe Advertising Cloud

Adobe Advertising Cloud Competitors

Adobe Advertising Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

AppNexus, OpenX, and Basis DSP are common alternatives for Adobe Advertising Cloud.

Reviewers rate Cross-channel ad management highest, with a score of 7.7.

The most common users of Adobe Advertising Cloud are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 16)

Using Adobe Media Optimizer with Omniture across thousands of Accounts

Rating: 8 out of 10
Incentivized
May 16, 2016
TG
Tony Guarnaccia
Director Search and Digital Advertising
Big Fish Results (Internet, 10,001+ employees)
Vetted Review
Verified User
Adobe Advertising Cloud
8 years of experience
View profile
Use Cases and Deployment Scope
I first used Adobe Media Optimizer when I ran digital campaigns across thousands of automotive dealer accounts. I needed the ability to dynanically optimize campaigns based on various KPIs and aggregate data across different silos (by OEM or dealer group for example). The deep integration into Omniture was particularly useful.
Pros
  • Integration across other Adobe solutions like Omniture
  • Dynamically optimize based upon analytics KPIs
  • Aggregate data and report based on various segementations
Cons
  • At the time it was missing some of the features available with Marin Software and Kenshoo regarding keyword filtering and the ability to quickly add new keywords.
Likelihood to Recommend
Best solution for enterprises, brands and high volume retailers. Not suitable for smaller businesses or agencies.

Adobe Advertising cloud - An easy to use ad campaign management and marketing platform with strong Analytical features

Rating: 9 out of 10
Incentivized
January 10, 2022
Use Cases and Deployment Scope
Adobe Advertising Cloud is primarily used by our design team to create ads inventory and then by our marketing team to deploy rule-based ads to different web visitors based on their geography, age group, and device type. The platform provides solutions for ad testing and targeting, audience management, analytics, and web and app experiences management and optimization. With the platform, you can create thousands of ads that automatically vary in real-time to give personalized campaigns to your web and app visitors. The platform has helped us to achieve strong collaboration between our design and marketing team which ultimately leads to reduced marketing costs within our organization.
Pros
  • Audiences segmentation.
  • Content and data integration.
  • Dynamic ads campaign creation.
  • Ad optimization and multivariate testing.
  • Analytics.
Cons
  • learning is required for implementation of multiple modules.
  • Price could be made affordable for small business owners.
  • Platform has a plethora of features which require intensive training to get used to it.
Likelihood to Recommend
The platform is highly useful for digital ads marketing and campaign management. The platform provides a custom set of templates and tools to your ad production or designer team to create thousand of ads very quickly for your products or brands. To your marketing team, the tool provides full control over campaign strategy in terms of how to present relevant sets of ads to your web and app visitors based on customer behavior, demography, and age group. I could not think about any scenario where this platform is less suitable if you are looking for an advertising platform.

Adobe Media Optimizer review.

Rating: 4 out of 10
Incentivized
September 07, 2016
Verified User
Strategist in Engineering
Internet Company, 501-1000 employees
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
Use Cases and Deployment Scope
Adobe Media Optimizer is being used by our marketing department to forecast and manage a mix advertisements across search engine marketing, online display, and social media channels.
Pros
  • Clear view of marketing campaigns performance across multiple channels.
Cons
  • Easier integration with other Adobe tools, as well as 3rd party tools, would be nice.
Likelihood to Recommend
If you don't have a data science department to figure it out, Adobe Media Optimizer could be a good fit.

Adobe Media Optimizer - The Ins and Outs

Rating: 9 out of 10
November 26, 2014
JC
Jay Corcoran
Search Marketing Strategist
Gcommerce Solutions (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
View profile
Use Cases and Deployment Scope
We use it to optimize the paid search and social campaigns of the clients we represent, mostly in the travel/hotel vertical. It not only allows us extremely granular reporting on aspects such as room nights booked, revenue, and percentage of bookings, but also allows us to focus our objectives on these goals and use the optimizing portion to more effectively use our paid budget to get the results we want in the most efficient way.
Pros
  • The implementation process is very streamlined as far as single site implementation. Once installed and your desired tracking metrics are rolling in. It is easy for you to build your portfolios to be modeled to achieve these goals and do it in the most efficient way.
  • The reporting aspect of the program also is one of its greatest benefits. No longer do you have to base the success of a paid search campaign on blurry metrics like CTR and SERP rankings. Media optimizer gives you the ability to track complete conversions all the way back to the paid ad that resulted in conversion, as well as the keyword that was searched.
  • Before the actual optimization process begins, and the dollars start being spent, there is a period of learning for the tool that allows it to conduct hypothetical, but statistical based modeling that allows you to see what sort of optimization to expect before turning on the tool and spending actual budget.
Cons
  • Initial code implementation can be difficult, depending on the size and style of the website you are trying to implement it on. Use of the new Adobe Dynamic Tag Manager can make this project significantly easier.
  • We experienced difficulty initially when we were hard coding the javascript onto the site while others were making website changes and this sometimes resulted in data inaccuracies.
  • The process from inception to actually getting your website actually up and running with the optimizer engine can be lengthy, especially when doing several sites concurrently. For smaller applications I can see this taking a much shorter time frame, but can be quite time consuming for multiple websites.
Likelihood to Recommend
I think it is good to keep in mind the type of business application you have in mind when selecting Media Optimizer for your company. For us, as an agency, it makes sense for us to utilize the reporting and paid search optimizing portions for our clients as we manage over 300+ clients PPC campaigns. With this tool it is possible to set up campaigns easily and as long as the parameters are set correctly within the portfolio, there is a great opportunity for the tool to do its job and use the simulation/modeling process to run and grow a paid search campaign with ease of human interaction.

High functionality tool to satisfy all your marketing needs

Rating: 9 out of 10
Incentivized
February 07, 2019
Verified User
Engineer in Information Technology
Marketing and Advertising Company, 11-50 employees
Vetted Review
Verified User
Adobe Advertising Cloud
2 years of experience
Use Cases and Deployment Scope
At our marketing firm, we are heavily reliant on the Adobe Suite of software tools in our every day to day routine. We use the Adobe Creative Cloud in the design and Animation departments quite extensively. When we were searching for the perfect platform to help with our cross-channel marketing and management needs we decided to go with Adobe Advertising Cloud. Our marketing and sales department uses it to manage their marketing campaigns and use the built-in analytics to gain better customer insights.
Pros
  • Using one platform I can manage my campaigns across multiple channels like social media, email marketing and even ad placements on specific websites.
  • The Adobe Analytics provides site data with audience segmentation to help make better-targeted decisions for clients.
Cons
  • The initial learning curve with such exhaustive software tools can be very daunting.
  • Some of the automation scripts for managing workflows can be made more intuitive.
Likelihood to Recommend
Adobe Advertising Cloud, in my opinion, is one of the best marketing management tools available in the market. Given its steep price range, it is definitely better suited for mid to large corporations. Its easy integration with Adobe Creative Cloud, and a whole host of other applications, which makes it very functional to use.
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