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Adobe Advertising Cloud Reviews

65 Ratings
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Score 8.1 out of 100

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Reviews (1-1 of 1)

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November 26, 2014

Adobe Media Optimizer - The Ins and Outs

Jay Corcoran | TrustRadius Reviewer
Jay Corcoran
Score 9 out of 10
Vetted Review
Verified User
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Implementation Phases

Yes - initial client load into system, allowing AMO to access Adwords/Bing ads accounts, load bulksheets for tracking pixels, coding the individual websites and booking engines, build portfolios and determine goals, begin data modeling, optimizing
Read Jay Corcoran's full review

Adobe Advertising Cloud Scorecard Summary

Likelihood to Recommend (65)
8.1
Likelihood to Renew (2)
1.8
Usability (1)
9.0
Support Rating (5)
3.2
Implementation Rating (1)
8.0

Feature Scorecard Summary

Ad Network Integration
9.0
Data Transfer (4)
8.6
DSP integration (4)
9.3
Ad Campaigns
8.2
Ad campaign creation (5)
7.4
Ad deployment (5)
8.4
Display advertising (5)
8.0
Ad display and retargeting segmentation (5)
8.6
Sequence targeting (4)
8.7
Ad Reporting & Analytics
9.0
Ad dashboards (5)
9.1
Ad performance reports (5)
9.1
Ad conversion tracking (3)
9.0
Ad attribution reporting (4)
8.6
Cross-channel ad management (4)
9.0
Ad forecasting and optimization (4)
9.3

What is Adobe Advertising Cloud?

AdobeAdvertising Cloud (formerly Adobe Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.
Categories:  Search Engine Marketing (SEM),  Ad Serving & Retargeting

Adobe Advertising Cloud Competitors

AppNexus, OpenX, Basis DSP, Smart AdServer, Zedo, Google Marketing Platform (formerly DoubleClick)

Adobe Advertising Cloud Technical Details

Operating Systems: Unspecified
Mobile Application:No