Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
The clue's in the name! Very much an "analytics" tool rather than the competitions' more basic "reporting" tools
A+ for Adobe Analytics
1. How visitors to our site behave on our site
2. If we spend $$ on ad campaigns, we need to see their effectiveness
3. …
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics Review
Adobe Analytics helps you to understand customer journey
Adobe Analytics helps you understand the Customer Journey
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Reviewer Pros & Cons
Video Reviews
12 videos
Pricing
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics Video
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(816)Attribute Ratings
- 10Likelihood to Renew42 ratings
- 8.4Availability12 ratings
- 7.9Performance11 ratings
- 6.7Usability33 ratings
- 4Support Rating41 ratings
- 7Online Training5 ratings
- 1.5In-Person Training5 ratings
- 8Implementation Rating10 ratings
- 9.9Product Scalability2 ratings
- 7.6Professional Services5 ratings
- 7.3Contract Terms and Pricing Model6 ratings
Reviews
(1-4 of 4)Simple and fast
- Dashboards
- Customization
- Campaign tracking
- Expanding campaigns outside of hosted site
- Cloning and segmenting dashboards easier
- Date filtering
- Simple to use
- Accessibility
- Speed of delivery
- Time savings in reporting
- Ease of use
- Quality of data
- Cost
- Data to dashboards
- Integrated for user feedback
- Price
- Product Features
- Product Usability
- Implemented in-house
- Staying on time
- Data extracts
- NA
Adobe Analytics - Reliable Enterprise Solution
- We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
- Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
- Its data visualization capacity is very strong.
- There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
- It would be nice if there is a dynamic alert for an unusual data patterns
- Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
- Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
- Digital Campaign Reporting
- Website Behavior Analysis
- Website Testing
- Input for predictive modeling on business performances
- Finding out patterns of bots
- Digital Marketing Attribution
- User Behavior Research for multiple customer segments
- Product Features
- Product Usability
- Product Reputation
- Implemented in-house
- Budget issues
- Online training
- in-person training
- Segmentation
- Data Visualization
- Importing data from another systems
A developers prospective
- Tracks basic web traffic and key metrics for most websites. Is particularly good at measuring traffic metrics for e-commerce sites. As the software continues to mature, it continues to become effective at capturing complicated scenarios.
- Well documented with a very verbose training manual.
- Captures information quite transparently to the user. There is almost no overhead performance issues when the final implementation is integrated into your web site.
- Implementation has become easier through the years as well. With a DTM(Dynamic Tag Manager) code maintenance is incredible easy.
- Developer related concepts are sometimes hard to grasp initially. Particularly the use of the terms "variables" and "eVars". I was confused at first when I was learning about these. Then I slowly understood that the definition of these term were a bit different then what a developer typically refers to as a variable.
- I would like to see a way to have a test suite to test an implementation. There are debugger tools that help developers know that specific vars and eVars are being set. I would like to see however a way to have a separate suite that you could test on a stage environment for example.
- It is a bit overwhelming at first to grasp all the terminology at once. Adobe does make a great effort to make the management suite intuitive, but understanding what everything does is like drinking from a firehose. It is a very heavy framework with a lot of capabilities which can be overwhelming at times.
- Influences design decisions based on actual user experience data.
- influence key business decisions that lead to more profits.
- Raise awareness of what content people view.
- Help drive development efforts on what parts of your website need to be changed. You may think one piece of your website is super important or may even be attached to pieces of it, but actual numbers tell different stories.
- Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?"
- Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?"
- Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?"
- Implemented in-house
- The first phase that I was a part of was getting the initial implementation done. We first wanted to start tracking basic things like what links were being followed and from where. Basically get all the information captured initially.
- The second phase was to create a Data Layer for the implementation. This data layer would enable developers to make continual maintenance to the website markup without breaking the analytics code.
- How do I target specific parts of the markup to attach tracking code if the markup is ajaxed in based on an user click event?
- How do I change the tracking code to track a modal window as a separate page view (for reporting reasons)?
- Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed.
- Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this.
- Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free.
- Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA.
- Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions.
- Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test.
- Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!
- Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
- Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
- There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
- Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
- Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance.
- It's the essential tool for telling us how to make change on our website.
- An essential 2nd data source for cross checking data from BI and other systems.
- Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.
- Web Analytics and Reporting - this comprises of 3 people and they work on ad hoc analysis/report requests, managing the classification/rule builder, training, campaign tracking.
- Technical Analytics - this comprises of 2 people and they work on all technical aspects of our analytics. We have new assets that need implementations across web and mobile. These guys are power users of ATM as we migrate to DTM there may be less dependency on code changes.
- Individual campaign and channel reporting; downloads and revenue.
- Forecasting revenue.
- Implementing change on the website.
- Implemented in-house
- It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.