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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Recent Reviews

Adobe Analytics Review

8 out of 10
September 07, 2023
Incentivized
The main purpose of Adobe Analytics is how better you understand your customer and how better you provide your service to your customer. …
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Adobe Analytics Review

10 out of 10
September 07, 2023
Incentivized
The company uses it to understand the behavior and the performance of our acquisition efforts. In my team, in experimentation, we use it …
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Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I use Adobe Analytics to run all of our weekly performance reporting. We use Adobe Analytics to wire frame data feeds that will then pull …
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Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We have apps, we have websites, we have Adobe tagging on there, and we want to understand what our users are doing from an informational …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Video Reviews

12 videos

User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.4.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(816)

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
March 08, 2023

Simple and fast

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Analytics supports our internal AEM sites with comprehensive data to provide us with valuable usage analytics. The data is highly impactful in making decisions and super easy to use. We share tons of information internally and we need to know if our staff is seeing the right things, let alone anything at all!
  • Dashboards
  • Customization
  • Campaign tracking
  • Expanding campaigns outside of hosted site
  • Cloning and segmenting dashboards easier
Great use case when you want to integrate high quality reporting on a web site. It is easy to install, configure and leverage the data almost instantly.
Challenge lies in integration with “other” tools, connecting to AEM is super easy but trying to retrofit other solutions proves more challenging. Still think it’s a good product tho.
  • Date filtering
  • Simple to use
  • Accessibility
  • Speed of delivery
  • Time savings in reporting
Though out of the box Google has a lot, the export of Google data is messy at best. We prefer the adobe export and it is much easier to work with.
300
Support services leverage the tool for analytics and analysis. Mainly groups that provide feedback to users and stakeholders to vet success.
10
We have some skilled analytics folks that help to build specific dashboards and run more complex analytical equations through the Adobe Analytics system.
  • Ease of use
  • Quality of data
  • Cost
  • Data to dashboards
  • Integrated for user feedback
We are very happy with the product and look to continue our working relationship with it.
No
  • Price
  • Product Features
  • Product Usability
Cost, always that is the tipping point in the pursuit of any product or service
Wouldn’t, we are happy with the research we did and the result that we got.
  • Implemented in-house
Yes
Project was done via sprints and testing to ensure we met goals each step of the way.
  • Staying on time
None to add
We have a really great support team that is able to help with all our asks and issues that crop up.
Not sure of what level we have
After we installed new features to a live tool we needed to enhance what was being captured by analytics. Support was there to help guide us on what we needed to get the results we wanted. They aided setting it up and adding it to existing dashboards. The process was so easy!
As a user, I have little to no issues navigating the tool at all.
  • Data extracts
  • NA
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Analytics to measure key website metrics. Insights from the metrics are shared across the company including marketing, finance and strategy. We are able to identify which channels and campaigns are more effective than others. Also we run multiple A/B tests on form designs and locations to optimize the website performance.
  • We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
  • Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
  • Its data visualization capacity is very strong.
  • There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
  • It would be nice if there is a dynamic alert for an unusual data patterns
Adobe Analytics is a wonderful site analytics solution for large enterprises with reliable tag management resource. If the tags are not well managed it would provide very little value. It would be good for companies with multiple websites to track and manage.
  • Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
  • Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
Adobe Analytics requires huge financial investments compared to other solutions but we believe Adobe Analytics is the best tool in the market
They have pretty solid support for enterprise users. They provided nice on-site training and it helped me a lot. Also they have great online and Youtube resource for product knowledge.
Adobe Analytics has quite advanced usability with end users in mind. It is very easy to use and learn even for the true new users. Also it uses color schemes very effectively. I like the usability of newer drag and drop dashboard.
Adobe Analytics team provides decent professional services, especially for product training. They provided on-site product training for my team and it helped us a lot. The trainer was quite knowledgeable.
Not really. Their pricing structure was quite straightforward (parallel to usage volume) so I was fine with it.
I rarely experience outage issues with Adobe Analytics. It was very dependable solution. They have some planned outages due to product upgrades and it was totally fine.
Adobe Analytics's performance was quite satisfactory. Even for very large volume of data, it works pretty fast and I can get the results I want within a few seconds. When you run the data for custom dates, it tends to slow down a bit.
Adobe Analytics is mostly used by Analytics group. Some of the business users with savvy digital skills are using it too.
3
Very strong understanding on Adobe Tagging would be required to support Adobe Analytics. Also it would require strong cross-functional collaboration skills between IT and business. Usually people with IT backgrounds are performing well on this job.
  • Digital Campaign Reporting
  • Website Behavior Analysis
  • Website Testing
  • Input for predictive modeling on business performances
  • Finding out patterns of bots
  • Digital Marketing Attribution
  • User Behavior Research for multiple customer segments
Very satisfied with the current functionality and Look forward to upcoming future AI functionality (Adobe Sensei). Also love the integration with other Adobe products such as Adobe Audience Manager.
No
  • Product Features
  • Product Usability
  • Product Reputation
Adobe Analytics is the most robust Enterprise-level digital analytics solutions in the market. It is quite expensive, but we chose it because of its advanced functionality and usability.
If I had to do it again, I would still choose Adobe Analytics but may try to negotiate around account support.
  • Implemented in-house
No
Change management was a minor issue with the implementation
It was not a major issue for us. Our organization is already very flexible so we can adapt the change pretty well. Adobe Analytics implementation went as planned.
  • Budget issues
Give some slack in your implementation schedules. Make sure it works well as planned. You want to have right data in the long run.
  • Online training
  • in-person training
I had a chance to participate in the in-person training for our team. I learned new functionalities and it was quite satisfactory.
I took some of their Youtube training on Adobe Analytics. It helped me to learn things I did not know.
No
We don't have enough budget for premium support.
No
Adobe instructors visited my office and delivered a great session for Adobe Analytics users in our group. We learned a lot from the session.
  • Segmentation
  • Data Visualization
  • Importing data from another systems
Yes, but I don't use it
Adobe Analytics was being used across multiple teams and we did not have any scalability issues.
Vagner Polund | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Since I work at an agency named Axis41, we have helped build out and maintain multiple implementation of Adobe Analytics including stanfordhealthcare.org. Adobe Analytics helps the designers know how to make informed decisions about how to design the user experience. Just to give an example, there is a carousel on the home page of the site. There was discussion as to how many users were using the carousel. Were users clicking the arrows or the radio buttons? Were users actually clicking on the carousel? Were users actually interacting with links on the carousel? Which links were actually being clicked if they clicked them? All of these questions could be answered because Adobe Analytics is able to capture this information. With that information the designers could make actual informed decisions about what to change about the carousel. This is just one example of one very small business problem that Adobe Analytics solved. There are many other problems that Stanford Hospital has solved with Adobe Analytics.
  • Tracks basic web traffic and key metrics for most websites. Is particularly good at measuring traffic metrics for e-commerce sites. As the software continues to mature, it continues to become effective at capturing complicated scenarios.
  • Well documented with a very verbose training manual.
  • Captures information quite transparently to the user. There is almost no overhead performance issues when the final implementation is integrated into your web site.
  • Implementation has become easier through the years as well. With a DTM(Dynamic Tag Manager) code maintenance is incredible easy.
  • Developer related concepts are sometimes hard to grasp initially. Particularly the use of the terms "variables" and "eVars". I was confused at first when I was learning about these. Then I slowly understood that the definition of these term were a bit different then what a developer typically refers to as a variable.
  • I would like to see a way to have a test suite to test an implementation. There are debugger tools that help developers know that specific vars and eVars are being set. I would like to see however a way to have a separate suite that you could test on a stage environment for example.
  • It is a bit overwhelming at first to grasp all the terminology at once. Adobe does make a great effort to make the management suite intuitive, but understanding what everything does is like drinking from a firehose. It is a very heavy framework with a lot of capabilities which can be overwhelming at times.
Adobe Analytics is definitely a good fit for a large enterprise level website. It can capture divers behavior about the user and collect enormous amounts of information. Like most Adobe products its an investment. You will need people who know the product to make continual maintenance changes to your implementation to adapt to changing requirements. If no one is lined up to help you maintain your implementation, then expect to be patient with yourself to learn all of its capabilities. It is a big piece of software that has major potential to help you make informed decisions. It also intuitive enough to capture basic traffic information. Even though this is a heavy piece of software there is a lot that you get OOB (out of the box) that can be super easy to set up for smaller websites.
  • Influences design decisions based on actual user experience data.
  • influence key business decisions that lead to more profits.
  • Raise awareness of what content people view.
  • Help drive development efforts on what parts of your website need to be changed. You may think one piece of your website is super important or may even be attached to pieces of it, but actual numbers tell different stories.
From what I have seen, Google Analytics is very basic compared to Adobe Analytics. It does not have all the functionality of Adobe Analytics which makes Adobe Analytics more robust. This may be a good thing if your requirements are small. If you need data at an enterprise level however, you will have to choose between either Google Analytics Premium and Adobe Analytics.
3
Having good solid javascript skills is important. Having worked on a couple of implementations with the marketing team, they have unavoidable learned basic javascript terms and concepts. Since the implementation is done in javascript, knowing how variables and eVars are being set and how ajax works is advantageous. Also knowing how a DTM works is also important if your implementation uses a dynamic tag manager.
  • Knowing if users click on specific download links. Questions like: "Are users even downloading the PDF version of this content?"
  • Knowing if users are following links that are displayed to them using personalization algorithms. Questions like: "Did the user like the suggested products that we showed them?"
  • Knowing if users are experiencing basic features of the website that lead to a call to action. Questions like: "Did the user click on the BMI calculator? If so did they use it and then click on the find doctor link?"
It gives good insight as to key indicators as to what customers are looking at. I'm still unfamiliar with all of it's capabilities so my feelings toward it are still developing; however I can see how well it captures data that help drive critical decisions. Knowledge is power and when you know the behavior of your users, then it gives you greater power over how you present your content on your web site. It also drives your capability of catering your web site to your customers and shortens the gap between your customers and you so that you know what they are looking for.
  • Implemented in-house
Yes
  1. The first phase that I was a part of was getting the initial implementation done. We first wanted to start tracking basic things like what links were being followed and from where. Basically get all the information captured initially.
  2. The second phase was to create a Data Layer for the implementation. This data layer would enable developers to make continual maintenance to the website markup without breaking the analytics code.
Change management was a big part of the implementation and was well-handled
Based on how big your implementation is going to be, having a good Data Layer is super important. It is a lot of overhead to set up a well planed out Data Layer, but it makes maintenance of the analytics code a dream. Knowing how to construct a Data Layer is a bit difficult since you have to make a lot of assumptions about what it will be, however keeping a focused effort in making it will make your implementation stronger and easier to maintain.
  • How do I target specific parts of the markup to attach tracking code if the markup is ajaxed in based on an user click event?
  • How do I change the tracking code to track a modal window as a separate page view (for reporting reasons)?
It is a large effort to implement. Throwing a developer with zero experience with Adobe Analytics with no support is a REALLY BAD IDEA!!! Having experienced developers working as a team is crucial to a strong implementation. I say this because I have experienced both scenarios. I was the only developer on an implementation project and I had no experience with Adobe Analytics. As a result I made many architecturally bad decisions which lead to a rigid fragile implementation that eventually was scraped. It took some hard lessons to learn that Adobe Analytics was not as simple as their sales reps make it sound. Using the Adobe Dynamic Tag Manager made sequential implementations incredibly STRONG. Having a DTM to manage the code was a miracle and a life saver!!! If you plan on doing a big enterprise level implementation, please seriously consider using the Adobe Dynamic Tag Manager!!! it made code maintenance super slick and easy which is super important for a developer!!!
Richard Hayes | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's used across our company, however our department (Web Analytics & Optimisation) are the power users, we provide support within the organisation and advance the implementation.
  • Discover or Ad hoc analysis as it's now called is now bundled with AA. Your power users will be addicted to this tool and you'll probably stop using the AA UI seeing as Discover offers additional flexibility and speed.
  • Classification or SAINT (SiteCatalyst / Attribute / Importing (and) / Naming / Tool). This is a powerful tool for categorising your data - I'm not sure how we'd get by without this.
  • Dynamic Tag Manager (DTM) - we've started to migrate from Adobe's legacy tag management system (ATM) which is more of a techie product. We can see many operational improvements to be had with this tool and it has real power. I was told when this product was owned by Satellite it was sold for $200K and it's now free.
  • Data sources & transaction id - it's really powerful to be able to pull in data from other systems such as refunds and received revenue and link it back at a granular level in AA.
  • Report builder - your everyday users will frequently use this Excel plugin, it's extremely powerful and there's been significant improvement with the last few versions.
  • Segment sharing across applications; Adobe Analytics ->Target/CQ5. With the unification of the visitor id across Adobe products which has been called 'The Master Marketing Profile', it's now possible to build a segment in Discover and make available in CQ5 for personalising your website content, or sharing with Target for creating a targeted A/B test.
  • Processing rules - now 100 available, this allows for you to make many changes to tracking without having to involve Technology. However with Adobe Dynamic Tag Manager you may find yourself become less of a processing rule addict!
  • Adobe's Click Map tool is unusable and they recommend you use ClickTale. Considering how much we pay it doesn't seem acceptable that you should pay for another 3rd party product, moreover it means we receive numerous internal requests for adding ClickTale tracking to pages which becomes a resource burden. I've been lead to believe from one of Adobe's product managers that something is being worked on - which could mean another Adobe acquisition.
  • Adobe's training and reference material needs an overhaul, much of it is outdated. I've also suggested to Adobe to improve or better promote the community as when you have an issue it would be easier to resolve questions with other knowledgeable Adobe customers opposed to Client Care.
  • There's no multi-channel attribution - this is great and free feature available in Google Analytics however Adobe try to upsell you the "Premium" version of Adobe Analytics for what should be available in the "Standard" version.
  • Adobe makes it confusing for everyone with their product name changing and re-branding - it's now called Adobe Analytics (I think), most people still refer to it as Omniture or SiteCatalyst. Documentation and URLs reference legacy names which adds to the confusion - especially new employees. It's only the people in Adobe's marketing/branding department that care about this stuff. How can Ad hoc analysis be a better name than Discover!?
Adobe Analytics is highly configurable with many custom variables - there's yet to be a tracking/reporting situation that we couldn't resolve/answer. They'll be additional value if you're using other Adobe tools such as; Target, CQ5, Campaign, Media Optimizer as these products are much better integrated now, for example; it's possible to push insights from AA into CQ5 for changing content on your website. Multi-Channel Attribution isn't available in the "Standard" version, if you need this you'll need to pay more and upgrade to "Premium" - this feature is available for free with Google Analytics.
  • Campaign optimisation, we run many campaigns so getting rapid feedback is essential for making changes or terminating if there's poor performance.
  • It's the essential tool for telling us how to make change on our website.
  • An essential 2nd data source for cross checking data from BI and other systems.
  • Increased employee efficiency as users become self sufficient with data opposed to making requests through BI.
We're embedded within the Adobe ecosystem with - Adobe Analytics, Target and CQ5/AEM. With all these tools implemented correctly and with the right team there's real opportunity to leverage insight and drive revenue. Moreover with the more advanced features enabled there's possibility to replace other reporting systems and reduce internal resources.
100
Analysts, Customer support, campaign specialists, Marketing, Product
5
Our in-house support is broken down into 2 divisions and we run a lot of campaigns so your situation will possibly be different;
  • Web Analytics and Reporting - this comprises of 3 people and they work on ad hoc analysis/report requests, managing the classification/rule builder, training, campaign tracking.
  • Technical Analytics - this comprises of 2 people and they work on all technical aspects of our analytics. We have new assets that need implementations across web and mobile. These guys are power users of ATM as we migrate to DTM there may be less dependency on code changes.
  • Individual campaign and channel reporting; downloads and revenue.
  • Forecasting revenue.
  • Implementing change on the website.
  • Implemented in-house
Yes
We inherited a broken implementation and gradually worked towards overhauling the reporting and tracking.
  • It's important to have someone on your team that's technical and has an understanding on analytics. This mixed skillset can sometimes be difficult to find.
Make sure you use a Tag Management System. Enterprise TMS solutions used to be very pricey but Adobe now offers DTM (previously Satellite) for free.
Yes
We have Premium Support as a 1 year trial. I'm not sure whether we'll be renewing in year 2.
Adobe are aware of the issues and working to improve support.
Yes
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