Data handling and analysis tool with powerful analytics features
We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us …
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Recent Reviews
Awards
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Reviewer Pros & Cons
Business Development Manager
Siniwell Solutions (Information Technology Services, 51-200 employees)
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
N/A
Unavailable
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
Adobe Analytics Video
Adobe Analytics Product Tour
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Device and Browser Reporting highest, with a score of 9.3.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(813)Attribute Ratings
Reviews
(1-14 of 14)Companies can't remove reviews or game the system. Here's why
- Multiple reporting suites to segment properties, sub-properties and platforms
March 08, 2023
Simple and fast
- Data to dashboards
February 01, 2022
Adobe Analytics - Reliable Enterprise Solution
- Input for predictive modeling on business performances
- Finding out patterns of bots
February 01, 2022
Gold standard in web performance analytics, if you're willing to take on the integration work
- Creating very robust custom reports
- Providing very detailed segmented reports in support of A/B testing
- Real-time performance measurement.
November 30, 2020
Adobe Analytics - powerful and great integrations, but may be overkill for the average user
- The custom links report. This allowed us to track engagement with page elements that wouldn't normally be tracked. This was huge for seeing user interaction and helping determine conversion rating down the funnel of events.
- Implementing a corporate taxonomy system within Adobe Experience Manager, which allowed us to track analytics data by tags within Adobe Analytics.
- The activity map browser extension. This provided a new and innovative way to view and track page data. By interacting directly with the live page with an overlay of data, it makes it very easy to see which specific links and areas of the page are creating the most engagement.
November 21, 2020
Adobe Analytics is great for Marketing Analytics Tracking
- Customer Journey Tracking
- Better Attribution
- Good predictive analytics
November 19, 2020
Adobe Analytics Knocks It Out Of The Park
- Our Partnership team has started to measure their Partner microsites
- A general output report has been used on the executive level
- Our client services team has increased their relationships by showing Adobe Analytics numbers during status meetings.
November 19, 2020
Great analytics tool for a comprehensive and accurate data
- Easy integration with other platforms
November 17, 2020
A heavyweight contender
November 17, 2020
Adobe Analytics Review
- Reporting on all activities from Adobe Target using A4T (Analytics for Target)
- Quality assurance on recently released code pushes, as well as optimization efforts, either within Target, Pendo, or straight to our web property
- Launching A/A campaigns to validate that new areas we are adding to the site(s) and/or with new code/tools being placed on pages are performing as desired
November 17, 2020
Review of Adobe Analytics
- Audience analyses
- Visibility tagging
- Pathway analyses
February 19, 2016
Adobe Analytics for the win
- E-Commerce was really excited about the Optimizely integration and how easy it was to get started. We've established 4 evars and 4 sprops for Optimizely testing that we can recycle/re-use throughout the year. With the integration, we are able to provide more in-depth reporting on A/B tests for stakeholders.
- Use AA to identify website performance issues and provide the technology team with a close estimate as to when something stopped working on our site.
- Use AA to report ROI for implemented features (new and old).
Score 2 out of 10
Vetted Review
Verified User
- Used to measure Windows application usage
- Used to feed data to marketing automation platform
October 25, 2013
A solid Web Analytics tool
Score 8 out of 10
Vetted Review
Verified User
- Combining with attitudinal data to compare site behavior of satisfied and dissatisfied customers