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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Learn from top reviewers

Adobe Analytics Review

Rating: 8 out of 10
November 22, 2024
Vetted ReviewVerified User
Our organization uses Adobe Analytics to integrate marketing, analytics and content management tools and implement them.
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Verified user
Administrator
Adobe Analytics2 years of experience

Measure analyze and Succeed!

Rating: 9 out of 10
November 21, 2024
IncentivizedVetted ReviewVerified User
We use Adobe Analytics every day to monitor .com performance across the website, including trade data, best product, and content performance. We use it to qualify and attribut...
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Verified user
Employee
Adobe Analytics3 years of experience

It's not perfect but it's close

Rating: 9 out of 10
November 20, 2024
Vetted ReviewVerified User
Adobe Analytics is used across our entire organization but the tool is managed by a single department, digital marketing. Adobe Analytics allows us to measure web activity and...
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Yura Choung
Analyst - Marketing
Digital Marketing Data Sr. Analyst
UPS
Adobe Analytics1 year of experience

Adobe Analytics helps you to understand customer journey

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
It helps in better ROI on market expenditure . It helps in analysing the Financial reports in organisation.
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Nitesh Rana
Account Manager - Corporate
Account Manager
Amazon
Adobe Analytics1 year of experience

A wholistic software analytics tool. Must for Enterprises.

Rating: 9 out of 10
June 4, 2024
IncentivizedVetted ReviewVerified User
We use Adobe Analytics in tracing the customer journey experience, and with the help of reports, and predictive analysis we try to make the customer experience smoother by rem...
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NIMISH GUPTA
Director - Information Technology
Director Program Management Office
Pixel Values Technolabs
Adobe Analytics2 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

12 videos

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User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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Adobe Analytics

Adobe Analytics

N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://business.adobe.com/products/ana…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

Google Analytics

Google Analytics

Free
What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Heap

Heap

Free
What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.9
Avg 8.1
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Product Details

What is Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Features:

  • Collect and ingest behavioral data in real-time from web and mobile channels.
  • Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
  • Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
  • Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Features

Web Analytics Features

  • Supported: Traffic Reporting
  • Supported: Lead Conversion Tracking
  • Supported: Behavior Analysis
  • Supported: Bounce Rate Measurement
  • Supported: Device and Browser Reporting
  • Supported: Pageview Tracking
  • Supported: Event Tracking
  • Supported: Reporting in real-time
  • Supported: Referral Source Tracking
  • Supported: Customizable Dashboards

Additional Features

  • Supported: Ad-hoc Analysis
  • Supported: Data Visualization
  • Supported: Algorithmic Attribution
  • Supported: Rules-Based Attribution
  • Supported: Anomaly Detection
  • Supported: Alerting
  • Supported: Contribution Analysis
  • Supported: Segmentation

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of Attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of Anomaly Detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesArabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
Security
whistic readyRead Adobe's Security Report on Whistic Security Networkâ„¢

Adobe Analytics Downloadables

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Amplitude Analytics, Google Analytics, and Heap are common alternatives for Adobe Analytics.

Reviewers rate Event Tracking and Reporting in real-time highest, with a score of 9.2.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 132)

Adobe Analytics Offers Insight into Growth, Comparable to Google Analytics

Rating: 7 out of 10
Incentivized
November 09, 2017
Use Cases and Deployment Scope
Adobe Analytics is used across our entire organization to track multiple conversions and goals from basic visits to downloads and cart additions. The product is used to find pages that are under-performing in terms of organic search, and to improve these pages and increase lead generation. The charts and data from Report Builder are often used in reports to senior leadership, marketing professionals, and upper management for overviews and drill-downs into specific products and sections of the site.
Pros
  • Trended reporting shows growth and declines for pages, site sections, and specific marketing channels.
  • Customized channels, tracking and insights for multiple aspects of digital marketing efforts.
  • Report Builder allows access to larger sets of data imported directly into excel for easier and faster data manipulation.
  • Segmentation to report on sections of interest and create more detailed, accurate reports.
Cons
  • Page reporting is difficult, Adobe needs a more robust way to handle duplicated pages in reporting.
  • Dash-boarding has improved but this could be easier to manipulate.
  • Data into the platform can be skewed by site redirects and other aspects of your typical website, some form of data validation would be nice as there are some cases where data is clearly inaccurate.
Likelihood to Recommend
Adobe is well suited for graphical representations of growth and declines in specific areas of your web property. It also allows for customization to meet your specific needs. Segmentation and channels allow accurate tracking of which areas of your site perform the best. Report Builder and Data Warehouse are ideal for managing larger data sets and integrations with other platforms. However, data can be impacted by site implementation, and getting page-level data is difficult. A more robust search feature and a way to handle multiple pages or page-groupings of identical content hosting on different URLs is needed.

Powerful Reporting For Success

Rating: 8 out of 10
Incentivized
September 03, 2021
Verified User
Employee in Marketing
Hospitality Company, 51-200 employees
Vetted Review
Verified User
Adobe Analytics
3 years of experience
Use Cases and Deployment Scope
Adobe Analytics is used mainly by the client services department, as well as the corporate marketing team. The program allows our account managers to better assess clients' digital marketing successes. While there are many ways to analyze data and reporting, Adobe Analytics has proven to be a constant and successful platform to make confident decisions for our clients' marketing goals. It addresses business problems such as traffic sources, engagement, segmentation of audiences, and more.
Pros
  • The platform itself and interface are easy to learn and use. It isn't overly complicated for new users and the reporting is easy to understand.
  • It's easy to personalize your dashboard and reporting to fit your organization's needs and goals.
  • Ability to integrate with other tools / allows for less steps in campaign planning and reporting.
Cons
  • Community forums and customer service could improve with more detailed questions and answers.
Likelihood to Recommend
Adobe Analytics is great for setting up personalized reporting and goals for your organization. It's also great for measuring web activity and success of specific landing pages, etc.

Best paid analytics and reporting platform

Rating: 10 out of 10
February 03, 2022
ZA
Zain Ali
Director Of Commercial Sales
Nutra Zone Health Care (Pharmaceuticals, 501-1000 employees)
Vetted Review
Verified User
Adobe Analytics
6 years of experience
View profile
Use Cases and Deployment Scope
I use Adobe Analytics to understand the customer behaviour of our visitors to the website. Adobe Analytics helps us to develop strategies as per the requirements provided by the website traffic, fix any problems and issues faced by those visitors and deliver an effective and efficient digital experience to our website traffic
Pros
  • Track user behaviour
  • Web analytics
  • UX
  • UI
Cons
  • There should be autosave within the platform
  • Setting up tags or custom events need higher technical knowledge
  • Vendor support is slow at responding at times
Likelihood to Recommend
I have used many platforms for tracking customer behaviours, web, and mobile analytics. But so far, for e-commerce businesses, Adobe Analytics has been the best analytics platform which has helped us to track accurate data metrics such as conversions, sales, conversion rate, revenue, e-commerce revenue, etc. However, the platform is not suitable for small or medium-sized businesses as it gets very expensive as you would want to integrate other software or use tags for tracking.

Digital Reporting and Analytics Solution with Extensive Features

Rating: 10 out of 10
Incentivized
July 08, 2015
AB
Ananthnag Ballapalli
Specialist Business Analytics
Fidelity Investments (Financial Services, 10,001+ employees)
Vetted Review
Verified User
Adobe Analytics
8 years of experience
Use Cases and Deployment Scope
Adobe Analytics is our primary tool for the Web analytics reporting.. Its used by everone who wants to understand the web behaviour across the organization
Pros
  • Understand Webpage behaviour, pathing,Traffic & conversions
  • Sources of traffic, Campaign Reporting
  • Reporting, Benchmarking, Quick Analysis, Performance of the Webpage
Cons
  • Visitor Click map is missing which would make it easy to understand the realestate on the page.
Likelihood to Recommend
It has amazing support and they follow and establish standards in terms of measuring advanced and emerging content and behaviour.

Adobe Analytics is the best for your company's needs

Rating: 10 out of 10
Incentivized
August 24, 2021
SM
Serena Ma
Global Web Analyst
Michael Kors (Retail, 10,001+ employees)
Vetted Review
Verified User
Adobe Analytics
2 years of experience
View profile
Use Cases and Deployment Scope
We use Adobe Analytics across our digital team to provide analysis for product management, digital marketing, and digital analytics. We use it to track different external and internal campaigns. Through Adobe Analytics, we are able to regulate and share our data across different stakeholders at ease. In addition, we are able to use Report Builder to automate reports to send to associates across all different departments.
Pros
  • Reporting
  • UI
  • UX
Cons
  • Dark mode
  • Bigger font
  • Faster loading times
Likelihood to Recommend
Adobe Analytics is useful for many reporting projects. For example, for different campaigns that are launched, we are able to see its performance while it's live. If we are also seeing issues, using Adobe can help us drill down on the errors.

A scenario where Adobe Analytics is less appropriate is for quick calculations. For quick calculations, Excel would be a better alternative combined with using Report Builder.
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