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Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

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Learn from top reviewers

Adobe Analytics Review

Rating: 8 out of 10
November 22, 2024
Vetted ReviewVerified User
Our organization uses Adobe Analytics to integrate marketing, analytics and content management tools and implement them.
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Verified user
Administrator
Adobe Analytics2 years of experience

Measure analyze and Succeed!

Rating: 9 out of 10
November 21, 2024
IncentivizedVetted ReviewVerified User
We use Adobe Analytics every day to monitor .com performance across the website, including trade data, best product, and content performance. We use it to qualify and attribut...
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Verified user
Employee
Adobe Analytics3 years of experience

It's not perfect but it's close

Rating: 9 out of 10
November 20, 2024
Vetted ReviewVerified User
Adobe Analytics is used across our entire organization but the tool is managed by a single department, digital marketing. Adobe Analytics allows us to measure web activity and...
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Yura Choung
Analyst - Marketing
Digital Marketing Data Sr. Analyst
UPS
Adobe Analytics1 year of experience

A wholistic software analytics tool. Must for Enterprises.

Rating: 9 out of 10
June 4, 2024
IncentivizedVetted ReviewVerified User
We use Adobe Analytics in tracing the customer journey experience, and with the help of reports, and predictive analysis we try to make the customer experience smoother by rem...
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NIMISH GUPTA
Director - Information Technology
Director Program Management Office
Pixel Values Technolabs
Adobe Analytics2 years of experience

Great comprehensive tool which made us 50% efficient.

Rating: 9 out of 10
June 3, 2024
IncentivizedVetted ReviewVerified User
We have been using Adobe Analytics for almost a year now. We had a problem with inconsistent data flow in our data warehouse. All the data was there, but it was all over the p...
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Waleed Aqdas
Director - Information Technology
Head of Business Enablement Technology
VAHA
Adobe Analytics2 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Video Reviews

12 videos

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User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
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Pricing

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Adobe Analytics

Adobe Analytics

N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://business.adobe.com/products/ana…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

Google Analytics

Google Analytics

Free
What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Heap

Heap

Free
What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

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Features

Web Analytics

Web Analytic features such as SEO tracking, user engagement tracking, pageview tracking, and behavior analysis.

8.9
Avg 8.0
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Product Details

What is Adobe Analytics?

Adobe Analytics empowers marketing, product, and business teams with insights to understand their customers and the journeys they take across digital channels, products, content, and services. From digital data collection and relational clickstream processing to in-depth analysis, and reporting, Adobe Analytics helps you understand visitor engagement across your digital properties — making it possible to optimize digital marketing strategies, improve user experience, and drive business growth.

Features:

  • Collect and ingest behavioral data in real-time from web and mobile channels.
  • Automatically convert raw data for unlimited analysis to discover customer patterns, spot anomalies, identify friction in customers' digital experiences, and uncover insights from digital journeys.
  • Equip marketers and analysts with AI capabilities that speed through analyses so they can quickly and confidently generate insights to improve the digital experience.
  • Integrate and share insights, segments, and outputs from your data across other business applications.

Adobe Analytics Features

Web Analytics Features

  • Supported: Traffic Reporting
  • Supported: Lead Conversion Tracking
  • Supported: Behavior Analysis
  • Supported: Bounce Rate Measurement
  • Supported: Device and Browser Reporting
  • Supported: Pageview Tracking
  • Supported: Event Tracking
  • Supported: Reporting in real-time
  • Supported: Referral Source Tracking
  • Supported: Customizable Dashboards

Additional Features

  • Supported: Ad-hoc Analysis
  • Supported: Data Visualization
  • Supported: Algorithmic Attribution
  • Supported: Rules-Based Attribution
  • Supported: Anomaly Detection
  • Supported: Alerting
  • Supported: Contribution Analysis
  • Supported: Segmentation

Adobe Analytics Screenshots

Screenshot of the Alert Builder in Adobe Analytics.Screenshot of an Analysis Workspace Training Tutorial in Adobe AnalyticsScreenshot of Attribution in Adobe AnalyticsScreenshot of the Segment Builder in Adobe AnalyticsScreenshot of Anomaly Detection in Adobe AnalyticsScreenshot of the Alert Builder in Adobe Analytics

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesArabic, Bulgarian, Czech, Danish, German, English, French, Hebrew, Croatian, Hungarian, Italian, Japanese, Korean, Latvian, Lithuanian, Dutch, Norwegian, Polish, Portuguese, Romanian, Russian, Slovak, Slovenian, Spanish, Serbian, Swedish, Turkish, Ukrainian, Chinese (Simplified), Chinese (Traditional)
Security
whistic readyRead Adobe's Security Report on Whistic Security Networkâ„¢

Adobe Analytics Downloadables

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Amplitude Analytics, Google Analytics, and Heap are common alternatives for Adobe Analytics.

Reviewers rate Event Tracking and Reporting in real-time highest, with a score of 9.2.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 44)

Customizable with some wonderful features, but a steep learning curve

Rating: 7 out of 10
Incentivized
February 10, 2022
MP
Mark Palfreeman
Senior Business Intelligence Manager at Sky Betting and Gaming
Sky Betting & Gaming (Gambling & Casinos, 1001-5000 employees)
Vetted Review
Verified User
Adobe Analytics
5 years of experience
View profile
Use Cases and Deployment Scope
We use Adobe Analytics to understand how users are using our website. This feeds into our improving our products for our customers based around making them easier to use. Often done through experimentation and testing, which can then be analysed using our behavioural analytics tool. We also use the tool to measure our marketing efforts and understand how successful they are at driving traffic to our site and whether that leads to subsequent conversions. The data also feeds into helping us protect our customers and ensure that they can enjoy our products safely.
Pros
  • Customizable tracking of conversions.
  • Easily sharable and customizable report creation.
  • Tracking of marketing channels and traffic sources.
  • Multiple level of breakdowns available across all variables.
Cons
  • Steep learn curve in comparison to more widely used Google Analytics alternative.
  • Limited amount of best practice documentation available around implementation.
  • Outdated set of standard reports.
  • Lack of suitable real time reporting compared to some other web analytics tools.
Likelihood to Recommend
Superb for tracking traffic and the channel from which that marketing has come to the site. Very customizable for a variety of use cases and can be tailored specifically to an organisation's need. The way it is implemented means anything can be tracked in some way, and therefore most questions posed by product teams can be answered with the correct Adobe Analytics setup.

Adobe SiteCatalyst: Great software, difficult learning curve

Rating: 8 out of 10
December 04, 2014
ND
Nicholas Dragon
Regional Marketing Specialist
Intermountain Healthcare (1001-5000 employees)
Vetted Review
Verified User
Adobe Analytics
5 years of experience
Pros
  • Provides highly detailed reports on very specific metrics.
  • Reports are very easy to share and understand.
  • Able to assign customizable measurement perimeters.
  • Identify poor performing web pages.
  • Track success of digital marketing campaigns.
Cons
  • Learning how to use SiteCatalyst is quite difficult.
  • Initial implementation of software is challenging.
  • Support is less than helpful in most cases.
Likelihood to Recommend
Overall, SiteCatalyst is an amazing program. If you can get through the difficulties of implementation and learning how to effectively use the software, it can do great things for your company. Make sure to negotiate extensive in-person training and person-to-person support into your original terms.

Deep Insights and Business Intelligence with a Learning Curve

Rating: 7 out of 10
Incentivized
January 04, 2019
Verified User
Team Lead in Research & Development
Medical Devices Company, 51-200 employees
Vetted Review
Verified User
Adobe Analytics
2 years of experience
Use Cases and Deployment Scope

"Great user interface and all in one analytics solution for all of your digital platforms"

What do you like best?

Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. Very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool, you have almost any slice of digital data on your fingertips (hugely depends on your IT's implementation).

What do you dislike?

No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time-consuming. Needs proper tagging on all of your platforms as well as all hits and instances.

Recommendations to others considering the product

Make sure you have solid tagging implementation, Adobe's DTM tool is a robust solution which can manage all tags at one place.

What business problems are you solving with the product? What benefits have you realized?

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.

Pros
  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
Cons
  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
Likelihood to Recommend
We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.

Thorough and versatile, but needs an expert

Rating: 6 out of 10
July 24, 2013
VG
Vince Ginsburg
UI Analyst
Corsair Media Services (Internet, 51-200 employees)
Vetted Review
Verified User
Adobe Analytics
1 year of experience
Pros
  • Provides in-depth web page analytics: impressions, views, user demographics, event tracking.
  • Provides comprehensive reports that can be automatically scheduled.
  • Generates graphs for visualizing long-term and short-term data.
Cons
  • Requires a somewhat steep learning curve to use and set up this product.
  • Customer and tech support are available at multiple levels, however it can take some time and potentially a few attempts to find the right person with the right knowledge.
Likelihood to Recommend
Like all Adobe products, it's beastly. But it does deliver, and especially when combined with its sister products produces nearly unbeatable results.

Adobe Analytics: An Expensive Version of Google Analytics

Rating: 6 out of 10
Incentivized
January 25, 2019
LW
Liz Wade
Photographer
Liz Wade Photography (Photography, 1-10 employees)
Vetted Review
Verified User
Adobe Analytics
2 years of experience
View profile
Use Cases and Deployment Scope
As a small business owner (I am a full-time freelance photographer) whose leads are mostly generated by being found online, I wanted to be able to analyze my web data, since web presence is very important to the growth of my business. I first used Google Analytics and then moved on to Adobe Analytics after several recommendations. It has been a great help in monitoring traffic, but it does come at a cost since Adobe Analytics is not free.
Pros
  • Adobe Analytics is very visually pleasing and user-friendly; my favorite thing is the simple drag and drop feature that makes the workspace flexible and clean.
  • Reports are easy to read with the help of graphics; another reason why Adobe Analytics is visually appealing.
  • Customer support; while it is sometimes slow to receive help, at least customer support exists, compared to Google Analytics.
Cons
  • I mentioned customer support before as being a 'pro' because it exists, but it is also an area where Adobe Analytics could improve. Support is often slow to respond to inquiries.
  • Adobe Analytics can become very expensive, though this is dependent on your usage.
  • Adobe Analytics is not for beginners. It has a steep learning curve, so if you are a beginner, make sure to get the most out of your money and understand how to use the platform.
Likelihood to Recommend
I think Adobe Analytics is well suited for small or large businesses with the brain power to understand how the platform works and then use it to its full extent. It is a powerful platform that can become costly. I would not recommend AA to people who are beginners or have a limited budget for analytics.
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