Skip to main content
TrustRadius
Adobe Analytics

Adobe Analytics

Overview

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…

Read more
Recent Reviews

Adobe Analytics Review

8 out of 10
September 07, 2023
Incentivized
The main purpose of Adobe Analytics is how better you understand your customer and how better you provide your service to your customer. …
Continue reading

Adobe Analytics Review

10 out of 10
September 07, 2023
Incentivized
The company uses it to understand the behavior and the performance of our acquisition efforts. In my team, in experimentation, we use it …
Continue reading

Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I use Adobe Analytics to run all of our weekly performance reporting. We use Adobe Analytics to wire frame data feeds that will then pull …
Continue reading

Adobe Analytics Review

9 out of 10
September 06, 2023
Incentivized
I always start very broad. It's always performance-based, so overall visits, shop visits, conversion bookings, and then that goes down …
Continue reading

Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We have apps, we have websites, we have Adobe tagging on there, and we want to understand what our users are doing from an informational …
Continue reading

Adobe Analytics Review

8 out of 10
September 06, 2023
Incentivized
We do use Adobe Analytics to answer how the products are being used. Products meaning software, products on site, and apps and user …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons

Video Reviews

12 videos

View Playlist
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
View more videos
Return to navigation

Pricing

View all pricing
Adobe Analytics

Adobe Analytics

N/A
Unavailable

What is Adobe Analytics?

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

148 people also want pricing

Alternatives Pricing

Google Analytics

Google Analytics

Free
What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

Heap

Heap

Free
What is Heap?

Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.

Return to navigation

Product Details

What is Adobe Analytics?

Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.

Adobe Analytics Video

Adobe Analytics Product Tour

Adobe Analytics Integrations

Adobe Analytics Competitors

Adobe Analytics Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.

Reviewers rate Device and Browser Reporting highest, with a score of 9.3.

The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(813)

Attribute Ratings

Reviews

(26-42 of 42)
Companies can't remove reviews or game the system. Here's why
May 20, 2014

Adobe Analytics: The Unsampled Frontier

Verified User
Analyst in Marketing
Retail Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
Until Google Analytics Premium gets truly unsampled data (in my previous role, every time I created a new segment and did a comp, the sample size was around 3.5%ish) it still makes sense to use Adobe Analytics until Google figures that out (without having to use BigQuery). It's really Adobe's strength right now. However, as many people have told me in my organization, Adobe Analytics' interface is quite the undertaking and isn't the most user friendly experience.
May 07, 2014

Adobe Analytics - Still the leader in third-party analytics

Adam Waddington | TrustRadius Reviewer
Adam Waddington
Solution Engineer
Getty Images (Photography, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
The capabilities of the tool are vast and it can actually replace several other more basic tools and create a central reporting site for all marketing teams. The fact is, we can teach people across the company to engage with the tool very quickly and the value can be seen without a great deal of expertise.
May 02, 2014

Gold Standard of Web Analytics Packages

Verified User
Analyst in Information Technology
Insurance Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
Adobe Analytics is the gold standard for capturing and displaying clickstream data. It's both powerful and easy to use, allowing anyone in an organization to get a sense for what's happening on the website and mobile site, while giving analysts the ability to dive more deeply into the data.
October 25, 2013

Not for Everyone

Verified User
Analyst in Marketing
1001-5000 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
8
I gave this rating because I believe that Adobe SiteCatalyst is the premier analytics tool within the marketplace right now. It gives you the ability to perform unstructured analysis in an easy, and clean format. Although the tool can be quite expensive (depending on server calls), I find that that the output is well worth the money.
October 21, 2013

Adobe SiteCatalyst Review - Agency Perspective

Verified User
Account Manager in Marketing
11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
With the clients I currently work with and those I've worked with in the past I'd recommend renewing their SiteCatalyst license. Although they are not getting the full use out of what's possible in SiteCatalyst, it is providing more value than what's being invested in it.
October 07, 2013

Insightful Ecommerce Analytics Tool

Nicole Kook | TrustRadius Reviewer
Nicole Kook
Ecommerce Marketing Analyst
Executive Benefits Network (Retail, 10,001+ employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
This product is useful, but there are other opportunities out there. You need to constantly be researching the updates Site Catalyst offers as well as what other products out there offer to ensure the best product for your company's goals.
August 20, 2013

A robust and very effective Web Analytics Tool

Ian Vaisman | TrustRadius Reviewer
Ian Vaisman
PPC/SEO Manager
Seeking New Opportunities in Digital Marketing (Information Technology and Services, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
I think SiteCatalyst is probably still one of the top web analytics platforms in the market and the fact that I already know how to use it makes it very likely that I would use it again and/or recommend its use.
July 24, 2013

Thorough and versatile, but needs an expert

Vince Ginsburg | TrustRadius Reviewer
Vince Ginsburg
UI Analyst
Corsair Media Services (Internet, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
Steep learning curve and cost made us heavily debate the merits of continuing to use this product. However, its powerful metrics and tracking were undeniably useful and even crucial. Without a better solution immediately in mind, we've continued using this product and may continue to do so for the immediate future.
June 20, 2013

Site Catalyst

Verified User
Manager in Marketing
Apparel & Fashion Company, 51-200 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
8
It provides a wealth of information. However, it's quite pricy. Webtrends offers something similar for much less.
February 11, 2013

Powerful platform with extensive functionality and strong integrations to other products.

Verified User
Consultant in Professional Services
Internet Company, 1-10 employees
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
While there are other tools out there, customers who truly take advantage of Adobe SiteCatalyst's capabilities are likely to renew. Those only using a portion of its functionality may consider switching to Google Analytics, which has a simpler interface and often a cheaper cost.
Return to navigation