Data handling and analysis tool with powerful analytics features
We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us …
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
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Reviewer Pros & Cons
Business Development Manager
Siniwell Solutions (Information Technology Services, 51-200 employees)
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
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What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
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What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
Adobe Analytics Video
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Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Device and Browser Reporting highest, with a score of 9.3.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(813)Attribute Ratings
Reviews
(26-50 of 178)Companies can't remove reviews or game the system. Here's why
March 18, 2023
Adobe Analytics - an enterprise investment
- Provides a clear view of web performance, helping support Marketing focus and spend
- Strong integration with Adobe Target, providing immediate feedback on experiments and optimisation
- Supports integration with other leading CX tools to get the full value from a variety of sources
March 18, 2023
Perfect analytics tool by Adobe.
- It has provided a positive return on investment as forecasting can be done.
- It can be accessed via mobile app and website which make it easy to access.
- Data analysis can be done in Microsoft Excel through report plugin.
March 13, 2023
Adobe Analytics Review from an Internet Entrepreneur!
- High ROI as Adobe Anaytics helps us in Custom Tracking
- High ROI as it automates our Report Generation hence saves time
- High ROI as Reports are have high degree of Accuracy & Help in better Business Decisions
- No negative impact
- Pricey to use but ROI is received
March 13, 2023
One of the top analytics tool in the market
Score 8 out of 10
Vetted Review
Verified User
- Primary dashboarding and reporting tool for marketing team
- It has useful visuals to show customer journey funnel
- Understanding visitor behavior.
- Understanding marketing channels.
- Understanding conversions and non-conversions.
March 08, 2023
Simple and fast
- Speed of delivery
- Time savings in reporting
March 08, 2023
Accurate and helpful analytics
- It allows us to identify points of the website user's fallout or exit so that we have more understanding on where to improve conversion.
January 12, 2023
Noone knows but Adobe Analytics is the best web analytics tool
- Positive Impact: Number of Registrations (I used Adobe Analytics to measure the website traffic for the blog portal specialized for the physicians and we measured a 700 membership increase in 6 months by using Adobe Analytics detailed metrics, we optimized our traffic accordingly.)
- Positive Impact: Increasing Engagement (our portal engagement increased by %300 times per spent at 6 months, we were able to measure correct membership traffic by using Adobe Analytics features.)
- Positive Impact: Our ROI number increased in a long term but our blog portal can not reflect sales data because of our business model, we would be able to see ROI increase in the field with the help of customer representatives.
- Positive Impact: We achieved a 4200% website visit increase by measuring and analyzing our website traffic KPIs differentiated for each content after login.
December 22, 2022
Adobe analytics great for multi website tracking
- More transparent traffic data versus relying on referral traffic reports
- Custom conversions to align for KPI’s
- Ease of reporting set up into Tableau
December 17, 2022
Adobe Analytics Hands-On Review
- Adobe Analytics has a decent ROI as the company has saved by performing analytics monitoring and escalate issues swifltly as well as to provide reports to improve the product.
December 10, 2022
One of the best analytics platform on the market
- Better ROI on our investment
- Operation efficiency
- Better pricing
- Increase in customer revisits
- Decrease in operating cost
- Increase in customer acquisition
- Increase in ROAS
November 15, 2022
Adobe Analytics Review
- We got the all user interaction data so that we will do better website
October 02, 2022
Great for Pros, Not for a Small Business
- Market segmentation has increased
- Reports are much more in depth, increasing our appeal to consumers
- During some of COVID we lost out
September 28, 2022
Adobe Analytics is a great and reliable
Score 10 out of 10
Vetted Review
Verified User
- The amount of Adobe training available on Experience League and YouTube has been very helpful since it provides much basic knowledge and info about this tool so it's been easy for the new users to learn how to use it easily. Saves a lot of time.
- Easy to create alerts which we use to monitor for significant variances from expected values. This alerts consider seasonality and major holidays helps to prevent much time wastage as need be.
- It's easy tool we use for data collection and visualization and also reporting.
September 13, 2022
Adobe Analytics is GREAT for analysis.
- + More data
- + More platforms integrated
- + Seamless integration with Adobe Target
August 23, 2022
Adobe A - Options and Limits.
- I haven't used it long enough.
- But I think it gives a good overview of traffic.
- It also gives top pages etc.
August 22, 2022
Adobe Analytics to analyze away your troubles
- Data driven decisions have grown by almost 11% after using adobe analytics
- Ability to understand complex data sets has vastly increased
- Large data sets need to be maintained manually at times
August 22, 2022
Adobe Analytics gets the pulse of the user
- Better Support
- More custom options
- Costly
- Good Segmentation of data
July 12, 2022
Adobe Analytics - Key to your KPIs
- Steering decision making on what assets to create
- Informed us what content users are looking for
- Tracking # of registrations for our yearly conference
June 14, 2022
Adobe Analytics
- Able to track end to end user journey.
- Help to provide customized user experience to users based on their behavioural pattern and journey.
- Sometimes the implementation journey can be very complex based on customer's expectations and undefined KPI's.
- it requires of lot of patience and KPI understanding / analysis to get appropriate ROI.
May 27, 2022
Adobe Analytics Review
- Helped us make positive website enhancements
- Helped improve SEO rankings
- Re-market to website visitors
- Analyze website content consumption behaviour
- Understand funnel and segments
May 24, 2022
A worthy consideration of a paid upgrade
Score 9 out of 10
Vetted Review
Verified User
- Validation of the outcome of our digital marketing effort
- We did have to continue using other web analytics platform alternatives while the initial implementation took place
- Integration with the other Adobe products (e.g. Adobe Target) has been a huge plus
May 17, 2022
Adobe Analytics is worth the work
- We've been able to showcase the trend of increases in visitors during the pandemic
- Due to some data issues, we haven't been able to show some actions taken that our business partners have found important