Data handling and analysis tool with powerful analytics features
We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us …
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
Recent Reviews
Awards
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Reviewer Pros & Cons
Business Development Manager
Siniwell Solutions (Information Technology Services, 51-200 employees)
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
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Unavailable
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
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- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
Adobe Analytics Video
Adobe Analytics Product Tour
Adobe Analytics Integrations
Adobe Analytics Competitors
Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Device and Browser Reporting highest, with a score of 9.3.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(813)Attribute Ratings
Reviews
(51-75 of 178)Companies can't remove reviews or game the system. Here's why
May 16, 2022
Use of Adobe Analytics with other Adobe Products
- Provides details on how/where we need to concentrate on updating the content.
- Identified significant ££ opportunity in registration drop-out flow.
- Identified technical issues with payment for mobile ordering.
- Provides focus for teams to focus on highest opportunity topics.
May 10, 2022
The Lord of Analytics!
- Increased YoY efficiency
- Reduced outsourcing and consultancy costs significantly
- Derives data from multiple sources
Score 10 out of 10
Vetted Review
Verified User
- ROAS insights from AA have enabled us to decrease poor performing campaign usage and increase high-performing campaigns
- Insights from AA journey data have allowed us to A/B optimize our site experience and personalization experiences. Our personalized audiences convert +177% times more efficiently than our non personalized audiences as a result.
- Our speed to analyze our audiences have allot us to get information back to our stakeholders more quickly than before allowing us to make KPI impacting moves more quickly.
May 03, 2022
Fulfilling all of our data analysis needs
- We could create better content according to the user behavior
- Reporting to the clients made easy
- It helped in better decision making
- Now the data that we share is more reliable compared to when we were using other tools
- This is hard for me to quantify as I am not part of the marketing team or involved in the contract portion, so calculating an ROI is nearly impossible
April 12, 2022
Adobe Analytics: The Tesla of Analytics
Score 10 out of 10
Vetted Review
Verified User
- It's hard to quantify the impact with specific values due to the nature of our work, but it has helped us uncover issues that impacted customer flow greatly.
March 09, 2022
Reliable Analytics Tool
Score 7 out of 10
Vetted Review
Verified User
- Invaluable insights into sales trends
- Great data for customer segmentation
- Was very useful in sizing potential revenue opportunities
February 22, 2022
Adobe Analytics
- Detailed reports for quick adhoc changes
- Granular details allow for deep dives into data
- Strong ROI
February 12, 2022
Perfect business tool
Score 8 out of 10
Vetted Review
Verified User
- Automation is a good part.
- User interface
- Understanding our customer behaviour is imperative to improving our products.
- Analysis of experiments using our web analytics tool helped us understand the value of our changes.
- Insights provided by the tool allows us to continue to optimise our marketing efforts.
- In-depth data history across multiple years aids in creating future goals.
- Our organization was able to seamlessly transition data from outright web domains to a series of subdomains.
- Working with Adobe Analytics, we were able to add support for tracking analytics in our proprietary mobile app.
February 04, 2022
Complicated tool with limited usage
- We discontinued Adobe Analytics due to pricing issues.
- Due to bad UX, not many users from the business team used this platform, leading to less data driven approach in the company
February 03, 2022
Best paid analytics and reporting platform
Score 10 out of 10
Vetted Review
Verified User
- Increased conversion tracking helping us to understand business more
- Easy visualisation of data made us understand our strengths and weaknesses
- Optimisation of campaigns have been effective using Adobe Analytics
February 01, 2022
Adobe Analytics - Reliable Enterprise Solution
- Adobe Analytics helps us to measure exact number of customer conversions on the website and calculate ROIs from the campaign
- Adobe Analytics can easily identify which campaigns are more effective than other campaigns - which led to shut down ineffective campaigns
February 01, 2022
It's not perfect but it's close
Score 9 out of 10
Vetted Review
Verified User
- Adobe Analytics has allowed us to attribute revenue to specific channels and initiatives/campaigns
- Adobe Analytics has allowed us to see the customer journey and adjust our site based on user behavior
February 01, 2022
Gold standard in web performance analytics, if you're willing to take on the integration work
- Positive: Providing a view on performance has enabled our team to identify issues allowing us to curate our A/B test backlog.
- Positive: Allowing us to respond to requests from senior management and other departments to create custom reports.
- Negative: The cost and time to integrate was much more expensive and longer than forecasted.
January 25, 2022
Still learning, but great so far
- Ability to share with stakeholders
- Partnership with Anlalytics teams
January 24, 2022
Adobe Analytics review
- product improvements led by data analysis
- automated reporting
- robust reporting helps stay informed on data quality
- When using personalization based on clusters, conversion rates can go 10x on banners
January 06, 2022
Expensive but Exemplary!
- Helped with understanding the core audience
- Enabled tracking of conversions and problem points
November 30, 2021
It is a great tool for tracking main KPIs, it misses some data with regards to performance but it is powerful managing large data sets.
- Great to monitor behavior.
- Helps identify friction points.
- It is kind of expensive.
October 28, 2021
Adobe Analytics offers great integrations
- More engagement with marketing campaigns
- Increasing audience based on analyzing desired content
- More qualified leads
September 27, 2021
Comprehensive Data Analytics Platform and Easy To Use
- Effective analyzation of various data
- Data import
- Data management
September 16, 2021
Adobe Analytics Review from an Enterprise Level Business - Marketing POV
- Helps to identify where there are issues
- Helps to identify where there are wins
- Helps to even measure ROI