Data handling and analysis tool with powerful analytics features
We were able to simply follow project progress and do basic analytics using our phones thanks to its mobile application. It helps us …
Overview
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in…
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Reviewer Pros & Cons
Business Development Manager
Siniwell Solutions (Information Technology Services, 51-200 employees)
Video Reviews
12 videos
User Review: Adobe Analytics Proves Profitable With It's Data Organization Tools
02:29
Adobe Analytics Provides Ease of Integration In Conjunction With Other Adobe Software: User Review
04:00
User Review: Adobe Analytics Is a Robust & Powerful Tool For Large Enterprise Data Pools
03:14
Pricing
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Unavailable
What is Adobe Analytics?
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is…
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Alternatives Pricing
What is Google Analytics?
Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.
What is Heap?
Heap is a web analytics platform captures every user interaction on web iOS with no extra code. The tool allows you to track events and set up funnels to understand user flow and dropoff. It also provides visualization tools to track trends over time.
Product Details
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- Tech Details
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What is Adobe Analytics?
Adobe Analytics lets users mix, match, and analyze data throughout the customer journey. It supports web analytics, marketing analytics, attribution, and predictive analytics.
Adobe Analytics Video
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Adobe Analytics Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.
SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.
Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.
Piano Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Parse.ly are common alternatives for Adobe Analytics.
Reviewers rate Device and Browser Reporting highest, with a score of 9.3.
The most common users of Adobe Analytics are from Enterprises (1,001+ employees).
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May 16, 2022
Use of Adobe Analytics with other Adobe Products
- Page Views
- Impressions
- Button/Link Clicks
- Caching
- Reducing file size
- Workspace functionality allowing user flexibility to create reports that work for them.
- Drill-down option to easily combine dimensions / metrics in the same space.
- Able to get different report suites all showing in the same place for easy comparisons.
- Complex implementation expertise needed.
- App analytics feels behind vs web.
- Attribution / campaign tracking more complex vs Google Analytics.
- Not as simple / user friendly as GA.
- eVars vs Props vs Events - difficult for non analytics users to easily understand.
May 10, 2022
The Lord of Analytics!
- Customer Service
- User Interface
- Turnaround Time
- Third party integration
- Trial account not available
- Not very budget friendly
- Required intermediate experience
Score 10 out of 10
Vetted Review
Verified User
- Web Traffic and Audience insights
- Customer Web journey data
- Engagement and click data
- conversion data
- The data integration process needs to be more obvious and forgiving
- the Adobe Data warehouse feature can have a better UI
- Transitioning to Adobe Alloy for an SDK/XDM implementation from a traditional implementation needs to be easier and more intuitive.
May 03, 2022
Fulfilling all of our data analysis needs
- Easy to understand user interface
- User behavior metrics
- Support team is very helpful
- It is not as easily adopted as Google analytics.
- It would be amazing if they also provide heatmap reports
- Some features are so advanced they can only be used after a proper training.
- The large number (and configuration options) for the dimensions and metrics that are available
- The ability to create complex segments and calculations on the fly to look at any granularity of the data
- The ability to correlate this data in the workspace, without a lot of limitations and visualize it in a way that makes sense to your needs
- The ability to use virtual suites, which allow complex organizations to see the data at high levels as well as separated down without needing to make multiple tracking calls on the sites
- There are a few instances where I can't quite show the info I would like in Workspace, meaning that I need to bring the data out to other tools (but most of the time this isn't needed)
- I would love to be able to bring data from multiple suites into a single workspace visualization and use calculated metrics to add them together or perform other operations. Currently, this can only be done outside the tool in Excel - I can create multi-suite data visualizations across different panels, but the data from these panels have no interaction.
- I would love some additional abilities to control the graphing labels because the generated labels often look pretty bad. While I can change most of them if I change the freeform table all the work I did reverts. Therefore, it would be awesome if we could right-click on the column and set visualization names there, so with any changes to the table the labels would pick up and auto-set. This means I would not have to fix them all manually again.
- It would also be nice if processing rules received some improvements for more complex logic checks. This would make it easier to map context variables from Mobile SDK.
April 12, 2022
Adobe Analytics: The Tesla of Analytics
Score 10 out of 10
Vetted Review
Verified User
- Full-featured, ability to capture any data point that is needed for your measurement in an easily reportable way with events, eVars, props, listVars, & classifications on top f these variables.
- Heavily customizable, the ability to utilize your own logic to match your existing reporting & terms when setting up variables & events for tracking. If you wanted over 100 variables set whenever a page load, you could do it if your use case requires it!
- Industry-standard, originally named Site Catalyst, Adobe Analytics has a history in this space of being an innovator and adapting to the space as it has dramatically changed over the years. From Adobe Launch to custom code implementations, to DXM event forwarding, Adobe Analytics has a path for the next 5-10 years to still be extremely relevant to your organization.
- Cost, the price might be prohibitive if you're a small business or team, but if you're an enterprise, it's completely worth it.
- The learning curve, having a specialist on your team or working with a partner will be beneficial as due to flexibility and customization options, implementation work can be daunting if not working with Adobe implementations regularly.
March 09, 2022
Reliable Analytics Tool
Score 7 out of 10
Vetted Review
Verified User
- Charts showing specific metric performance
- Ease of navigation between different data sets
- Ease of downloading and sharing of data
- Filtering of data is not very straightforward
February 22, 2022
Adobe Analytics
- Highly Customizable
- Ad Hoc Analysis
- Analysis vs reporting
- Highly Technical
- Laborious setup
- Steep Learning Curve
February 12, 2022
Perfect business tool
Score 8 out of 10
Vetted Review
Verified User
- Unique Custom dashboard
- Custom tagging available
- Provides Real time reporting
- Data visualization not up to the mark
- Ease of use and implementation
- Customizable tracking of conversions.
- Easily sharable and customizable report creation.
- Tracking of marketing channels and traffic sources.
- Multiple level of breakdowns available across all variables.
- Steep learn curve in comparison to more widely used Google Analytics alternative.
- Limited amount of best practice documentation available around implementation.
- Outdated set of standard reports.
- Lack of suitable real time reporting compared to some other web analytics tools.
- Sending reports automatically via email with a PDF attachment.
- Customizable data sets.
- Broad range of types of data collection (i.e. page views, unique visitors, actions)
- Running custom reports can be time consuming from a loading standpoint.
- Menu system is sometimes difficult to navigate.
- Website analytics lag behind about an hour, whereas other analytics tools track in or near real-time.
February 04, 2022
Complicated tool with limited usage
- Track events and sessions.
- Create custom events.
- Evaluate the performance of different content.
- Measure engagement and bounce rates
- Improve attribution models.
- Improve app tracking.
- Improve user friendliness of the platform.
February 03, 2022
Best paid analytics and reporting platform
Score 10 out of 10
Vetted Review
Verified User
- Track user behaviour
- Web analytics
- UX
- UI
- There should be autosave within the platform
- Setting up tags or custom events need higher technical knowledge
- Vendor support is slow at responding at times
February 01, 2022
Adobe Analytics - Reliable Enterprise Solution
- We setup very specific segments to figure out which customer segments are responding better for specific campaigns.
- Adobe Analytics can track customers across multiple sites using customer IDs, which are very useful.
- Its data visualization capacity is very strong.
- There is no built-in bot traffic filtering functionality so we had to manually build a segment for that.
- It would be nice if there is a dynamic alert for an unusual data patterns
February 01, 2022
It's not perfect but it's close
Score 9 out of 10
Vetted Review
Verified User
- Advanced features that allow you to drill down into the details
- Intuitive to use
- Constant improvements to the tool
- Some of the legacy sections are not as intuitive (mainly located in the admin section)
- Because it is advanced, many users cannot pick up on it quickly
February 01, 2022
Gold standard in web performance analytics, if you're willing to take on the integration work
- Real-time access to website performance throughout the entire digital experience.
- Flexible & comprehensive custom report building using the Analytics Workspace tool
- Integration with other Adobe solutions (Adobe Target, Adobe Launch) to provide a single viewpoint for all aspects of digital performance.
- Level of technical effort needed to implement Adobe Analytics is VERY high
- Adobe Analytics customer support could be more responsive.
- Dependency to train team members is quite high. Each team member MUST go through several exhaustive training classes to be able to take command of the solution on the day to day basis. Training is VERY expensive.
January 25, 2022
Still learning, but great so far
- Ability to create comprehensive dashboards
- Ability to share with key stakeholders
- Ease of use- heavy analytics and engineering involvement needed
January 24, 2022
Adobe Analytics review
- workspace dashboards have come a long way, improved functionality greatly, especially multiple report suite usage functionality
- variable processing is relatively easy with the newish processing rules not interfering with each other
- data is more reliable than other digital data sources
- processing times are very long and it can take hours to build a dashboard
- the interface needs some work to improve client-facing report looks
- out of box variables sometimes are not usable
- Clickstream analytics for full conversion/journeys funnels
- Use cross navigation variables to identify insights
- Unique ID (identification by cross channel navigation)
- We can easily mix digital information collected by Adobe with traditional/ third party information
- It could add navigation records and better heat maps
January 06, 2022
Expensive but Exemplary!
- Very comprehensive set of tools to customize reporting through the data layer
- Workspace is very intuitive and data visualization is instantaneous
- Set up has been made a lot easier through a UI based implementation
- Support for implementation is lacking
- Resource intensive set up which can be complicated to learn
- Not having access to all features by default and having to pay additional money for locked features
November 30, 2021
It is a great tool for tracking main KPIs, it misses some data with regards to performance but it is powerful managing large data sets.
- Workspace
- Fallouts
- Dashboard building
- Segmenting
- Combine custom traffic and conversion traffic variables.
- Time to load reports.
- Delays in scheduled reports.
- Pricing compared to new products in the market.
October 28, 2021
Adobe Analytics offers great integrations
- Dashboards
- Data analytics
- Real-time data
- Raw data export
- Too much reliance on third-party integrations
- More powerful for larger/complex companies
- Data Excel exports are confusing
September 27, 2021
Comprehensive Data Analytics Platform and Easy To Use
- Data management
- Easy reporting
- Data analytics is excellent
- The setting of some features capabilities
- More integration options
- Initial tool configurations
September 16, 2021
Adobe Analytics Review from an Enterprise Level Business - Marketing POV
- Tagging
- Tracking
- Breakdown/segmentation
- Scale
- Data visualization
- Requiring Excel Adobe Report Builder for more advanced segmentation instead of being available in the platform
- Keyword level data (I'm an SEO, so I have to look elsewhere, would love an integration)