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Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

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Learn from top reviewers

Solid Product for Users of the Wider Adobe Stack

Rating: 8 out of 10
March 10, 2022
IncentivizedVetted ReviewVerified User
Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe Analytics, Adobe Experience Platform...
Continue reading
Verified user
Manager
Adobe Audience Manager8 years of experience

Adobe Audience Manager, a More Flexible DMP

Rating: 8 out of 10
July 14, 2021
IncentivizedVetted ReviewVerified User
I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to ...
Continue reading
Joseph Alleruzzo
Director - Marketing
Director Client Lead
Havas Media
Adobe Audience Manager4 years of experience

Boost your marketing strategy

Rating: 9 out of 10
July 13, 2021
IncentivizedVetted ReviewVerified User
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used across the whole organization. As an a...
Continue reading
Verified user
Consultant
Adobe Audience Manager1 year of experience

Managing the audience is easy npw

Rating: 10 out of 10
June 7, 2021
Vetted ReviewVerified User
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and opt...
Continue reading
Dishank Vishnoi
Team Lead - Engineering
Senior Consultant
Areteans
Adobe Audience Manager1 year of experience

Very useful tool for making your data easier to access

Rating: 7 out of 10
October 2, 2020
IncentivizedVetted ReviewVerified User
I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other departments of our organization. As the mana...
Continue reading
Ashley Willis
Administrator - Information Technology
System Administrator
City of Kissimmee
Adobe Audience Manager2 years of experience

Great product for a great price

Rating: 8 out of 10
September 22, 2020
IncentivizedVetted ReviewVerified User
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a database of information regarding our r...
Continue reading
Verified user
Contributor
Adobe Audience Manager1 year of experience

We got 20% increase in revenue with Adobe Audience Manager.

Rating: 6 out of 10
September 21, 2020
IncentivizedVetted ReviewVerified User
Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which allows creating audiences for advertising ...
Continue reading
Muhammad Hassan Hafeez
Team Lead - Marketing
CEO (Chief Executive Officer)
HK Services
Adobe Audience Manager1 year of experience

Adobe Audience Manager Review

Rating: 10 out of 10
September 18, 2020
IncentivizedVetted ReviewVerified User
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external data sources. Adobe Audience Manager ...
Continue reading
Verified user
Consultant
Adobe Audience Manager1 year of experience

Adobe Audience Manager: A solid digital marketing solution

Rating: 7 out of 10
September 18, 2020
IncentivizedVetted ReviewVerified User
It is being used for setting the audience for digital marketing campaigns including paid search, social, and display campaigns. It is mainly used by the Digital Advertising Te...
Continue reading
Verified user
Manager
Adobe Audience Manager3 years of experience

Great data management

Rating: 8 out of 10
September 17, 2020
IncentivizedVetted ReviewVerified User
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behavio...
Continue reading
Kevin Sohel
Analyst - Information Technology
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada
Adobe Audience Manager2 years of experience

Great features of Adobe Audience Manager

Rating: 9 out of 10
September 17, 2020
IncentivizedVetted ReviewVerified User
Adobe Audience Manager is widely used in Wipro. Capturing and diagnosing client's marketing platform and architecture. Lets you identify the most valuable segments.
Continue reading
Mickey Mehta
Consultant - Information Technology
Lead Consultant
Wipro Limited
Adobe Audience Manager2 years of experience

The only presentation tool you'll ever need.

Rating: 10 out of 10
September 15, 2020
IncentivizedVetted ReviewVerified User
We use Adobe Audience Manager as a project management and training tool, specifically in high-level training. This tool allows us to take a traditionally hybrid training model...
Continue reading
John Chavez
Professional - Human Resources
Training Specialist
iBASEt
Adobe Audience Manager2 years of experience

Plan your time for extra training

Rating: 7 out of 10
September 12, 2020
IncentivizedVetted ReviewVerified User
Audience Manager really comes through when we need to compare the customer addressable audience, customer total audience, and the audience manager's addressable audience for a...
Continue reading
Paul Marshall
Consultant - Sales
Mortgage Broker
NEXA Mortgage, LLC
Adobe Audience Manager1 year of experience

Well organized system for easy data management

Rating: 8 out of 10
September 12, 2020
IncentivizedVetted ReviewVerified User
Adobe Audience Manager is being used throughout our marketing and social media departments. We're planning to roll it out to other areas of the business as needs arise. It's b...
Continue reading
Verified user
Manager
Adobe Audience Manager2 years of experience

Fine tune your marketing campaigns using Adobe Audience Manager

Rating: 8 out of 10
November 3, 2017
IncentivizedVetted ReviewVerified User
Adobe Audience manager was used as a part of whole Adobe marketing cloud (including Adobe Analytics, Adobe campaign. Ad-hoc, Adobe social , Adobe target and Adobe tag manager)...
Continue reading
Gaurav Gautam
Director - Other
Director- Audience Insights
Digital Marketing and eCommerce
Adobe Audience Manager4 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Adobe Audience Manager

Adobe Audience Manager

N/A
Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.3

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 7.9
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a recognized data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.6.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(72)

Reviews

(1-16 of 16)
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Solid Product for Users of the Wider Adobe Stack

Rating: 8 out of 10
Incentivized
March 10, 2022
Verified User
Vetted Review
Verified User
Adobe Audience Manager
8 years of experience
Use Cases and Deployment Scope
Adobe audience Manager is a solid DMP but beginning to show its age in terms of its utility without using additional adobe products (Adobe Analytics, Adobe Experience Platform) to incorporate additional first party profiles and data points. When used with the full adobe stack it can be a powerful tool for activation across third party platforms and for brokering of data between enterprises. Overall, a solid product, but I’m waiting for it to be absorbed into the AEP stack instead of remaining a separate tool in the Experience Cloud.
Pros and Cons
  • 2nd Party Data Brokering & Exchanges
  • 3rd Party Platform Data Activation
  • 1st Party Data Profiling and User Stitching
Likelihood to Recommend
If you are already using multiple other pieces of the Adobe Experience Cloud stack, adobe audience manager is an easy choice. It allows for quick and easy data activation for your first and potentially brokered 2nd party data. However this product will likely be absorbed into the adobe experience platform (AEP) soon. In the end I would wait to see where adobe is truly headed with this product before investing heavily without additional heavy adobe investments.

Adobe Audience Manager, a More Flexible DMP

Rating: 8 out of 10
Incentivized
July 14, 2021
JA
Joseph Alleruzzo
Director Client Lead
Havas Media (Marketing and Advertising, 5001-10,000 employees)
Vetted Review
Verified User
Adobe Audience Manager
4 years of experience
View profile
Use Cases and Deployment Scope
I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to try and find the best audiences to convert to grow client transactions and revenue for their business. It is used across the Analytics and media departments.
Pros and Cons
  • Easy to use
  • Clean UI
  • Broad reach
Likelihood to Recommend
We needed to take a client's CRM data and utilize it across paid media which was a good fit for Adobe Audience Manager. We also took that audience data and enriched it to test our various 2nd and 3rd party segments to find new smaller audiences that were more defined and niche.

Boost your marketing strategy

Rating: 9 out of 10
Incentivized
July 13, 2021
Verified User
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
Use Cases and Deployment Scope
Adobe Audience Manager is in usage within the digital intelligence and optimization team. However, in a perfect world, it should be used across the whole organization. As an audience management system, it is possible to create customer segments and can target the right audiences. A key fact is Adobe Audience Manager can use data from third-party vendors.
Pros and Cons
  • Adobe Audience Manager is GDPR compliant and includes a data export control so that the use of data is in accordance with data protection and user agreements.
  • Adobe Audience Manager pulls data from a variety of sources, creates audiences, and exports segments to each destination.
  • Adobe Audience Manager has AI-based components. A new feature is DMP tools, which enables the automated creation of target groups.
Likelihood to Recommend
If an organization is already using Adobe Experience Cloud products, Adobe Audience Manager is a very good addition. In the e-commerce sector in particular, Adobe Audience Manager can offer great added value. Target group-specific display of various marketing tools can, on the one hand, save money and, on the other hand, show the right person or the right customer the right marketing measures at the right time (in real time).

Managing the audience is easy npw

Rating: 10 out of 10
June 07, 2021
DV
Dishank Vishnoi
Senior Consultant
Areteans (Computer Software, 10,001+ employees)
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
View profile
Use Cases and Deployment Scope
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and optimize our approach allowing us to make rapid changes.
Pros and Cons
  • Very easy to create data sources, upload/edit data and set pricing. BAAAM tool is very helpful for batch updates.
  • Centralized data management
  • Intuitive feature setup and menu
Likelihood to Recommend
Well Suited- Data segmentation, which allows creating audiences for advertising to very specific target groups.
Less Appropriate- Analytics data sometime takes more than 24 hours to load.. A lot of manual batch uploads of data.

Very useful tool for making your data easier to access

Rating: 7 out of 10
Incentivized
October 02, 2020
AW
Ashley Willis
System Administrator
City of Kissimmee (Government Administration, 501-1000 employees)
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
Use Cases and Deployment Scope
I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other departments of our organization. As the manager, it was decided on by our other leads, and I as they would be using it mostly. It's being used to address the business problem of disparate user data across many systems and departments. This is a place to get all our customer data centralized and avoid the issue of segmentation and overlapping projects. You may want to run a demo first as you can really get a feel for all the features its got. You may be surprised as to what it can do!
Pros and Cons
  • Great way to combine all your customer data.
  • Easy to use and straight forward interface.
  • Fast and quick, saves valuable time.
Likelihood to Recommend
I would highly recommend this product. It compares favorably to other options out there and its Adobe so you're able to expect a certain amount of fluidity and usefulness. There are other solutions out there that you may be able to get for cheaper, but so far, this one has the most features we needed for the right price.

Great product for a great price

Rating: 8 out of 10
Incentivized
September 22, 2020
Verified User
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
Use Cases and Deployment Scope
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a database of information regarding our readership. It combines all of our sources to create a report for us to see what works the best for us and what we can improve upon.
Pros and Cons
  • Audience analytics
  • Audience profile
  • Data source collection
Likelihood to Recommend
Adobe Audience Manager is well suited for mid-sized to large companies primarily, unless smaller businesses want to target their audience and discover what is and is not working for them on their account. It can really be applied to most companies that have a digital presence.

We got 20% increase in revenue with Adobe Audience Manager.

Rating: 6 out of 10
Incentivized
September 21, 2020
Use Cases and Deployment Scope
Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which allows creating audiences for advertising to very specific target groups, wether it is demographically or anything else.
Pros and Cons
  • Granularity of Data is one of best feature to offer by Adobe Audience Manager.
  • Integration with AdWords is another feature.
  • With some specific features I've been able to increase my engagement up to 20%.
Likelihood to Recommend
Adobe Audience Manager is especially good at helping us determine where to focus marketing efforts in order to connect with customers in a best way. The platform is well suited but when it comes to new people who aren't familiar with this platform, it is a big challenge.

Adobe Audience Manager Review

Rating: 10 out of 10
Incentivized
September 18, 2020
Verified User
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
Use Cases and Deployment Scope
It is being used to drive segmentation in one of the businesses in my organization. It helps us drive insights from internal and external data sources. Adobe Audience Manager helped us identify, segment, and activate audiences with precision and confidence. Some of the specific areas/metrics where we leveraged Adobe Audience Manager are: Site traffic and improved conversions, increasing wallet share of our existing customers by cross-selling, up-selling, improved lifetime value, and lower cost of conversion.
Pros and Cons
  • Helps us know our audience better to improve messaging and targeting.
  • Excellent segmentation.
  • Easier integration with internal and external data sources.
Likelihood to Recommend
Excellent for managing segmentation and driving real-time insights for the audience. Helps improve messaging and conversion.

Adobe Audience Manager: A solid digital marketing solution

Rating: 7 out of 10
Incentivized
September 18, 2020
Verified User
Vetted Review
Verified User
Adobe Audience Manager
3 years of experience
Use Cases and Deployment Scope
It is being used for setting the audience for digital marketing campaigns including paid search, social, and display campaigns. It is mainly used by the Digital Advertising Team. It is helping us to build more targeted campaigns with better precision.
Pros and Cons
  • Advanced geo targeting
  • Interest-based targeting
  • Precision targeting
Likelihood to Recommend
It is well suited for managing audiences for Digital campaigns such as paid search and paid social. It is less appropriate if you already have a very well-performing audience list in-house.

Great data management

Rating: 8 out of 10
Incentivized
September 17, 2020
KS
Kevin Sohel
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (Government Administration, 1001-5000 employees)
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
View profile
Use Cases and Deployment Scope
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behaviour. Data management is a daily based activity, therefore I work with it on the clock while studying the niche for our organization. It helps us go forward with targeting the market with the proper tools and designs.
Pros and Cons
  • Efficient
  • Unbiased
  • Privacy
  • Easy to use
Likelihood to Recommend
AAM is well suited for companies or organizations that require in depth understanding of the audience to keep ahead of its marketing campaign, specifically those that are new in the game, and lacks the understanding of consumer’s behaviour. AAM is a good beginner’s platform for start-ups are already newly developed companies that are looking to expand their personnel.

Great features of Adobe Audience Manager

Rating: 9 out of 10
Incentivized
September 17, 2020
MM
Mickey Mehta
Lead Consultant
Wipro Limited (Information Technology & Services, 10,001+ employees)
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
View profile
Use Cases and Deployment Scope
Adobe Audience Manager is widely used in Wipro. Capturing and diagnosing client's marketing platform and architecture. Lets you identify the most valuable segments.
Pros and Cons
  • Bringing audience data sets together.
  • Creating market segments.
  • Serving content to right audience.
  • Feasibility of online and offline data integration.
Likelihood to Recommend
A great thing to create audience segments for TV advertising by linking it to Comscore data. Also, it helps to provide an idea which area is lacking and one can optimize customer interactions. After using AAM, web traffic increased.

The only presentation tool you'll ever need.

Rating: 10 out of 10
Incentivized
September 15, 2020
JC
John Chavez
Training Specialist
iBASEt (Machinery, 10,001+ employees)
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
View profile
Use Cases and Deployment Scope
We use Adobe Audience Manager as a project management and training tool, specifically in high-level training. This tool allows us to take a traditionally hybrid training model and adapt it so that we can support in-person live facilitation training with online training, and it also supports our e-learning course work by allowing people another avenue to learn.
Pros and Cons
  • Easy to add content
  • Easy to use and master
  • Easy to incorporate into tech
Likelihood to Recommend
I know that our Human Resources department uses it to support the HR team when they are doing onboarding, and it makes it easy for them to be able to manage the users and get feedback from them. As a trainer, I have the easy functionality and the easy recording processes that help me validate training. For me those two things make it perfect. I can't say there's a scenario where it's "less useful."

Plan your time for extra training

Rating: 7 out of 10
Incentivized
September 12, 2020
PM
Paul Marshall
Mortgage Broker
NEXA Mortgage, LLC (Financial Services, 501-1000 employees)
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
Use Cases and Deployment Scope
Audience Manager really comes through when we need to compare the customer addressable audience, customer total audience, and the audience manager's addressable audience for a specific destination.
Pros and Cons
  • More profitable ad campaigns.
  • Target market the perfect customer.
  • Create neat plugins.
Likelihood to Recommend
I am not an advocate for Adobe Audience Manager. I try to stay away from all things Adobe as they constantly require updating their system, cross market other products. Adobe Audience Manager and all Adobe products are used over and over again to simply cross market their other services that they provide.

Well organized system for easy data management

Rating: 8 out of 10
Incentivized
September 12, 2020
Verified User
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
Use Cases and Deployment Scope
Adobe Audience Manager is being used throughout our marketing and social media departments. We're planning to roll it out to other areas of the business as needs arise. It's being used to address the business problem of not being able to easily identify our audience segments and group them intelligently.
Pros and Cons
  • Ease of use
  • Fast data analysis and organization
  • Fairly priced
Likelihood to Recommend
There's a slew of products out there in the market that attempt to do what Adobe Audience Manager does, but none of them come quite as close to as good as Adobe. It's easy and fast at what it does and is not the most expensive option in its category. For these reasons, I would definitely recommend it.

Fine tune your marketing campaigns using Adobe Audience Manager

Rating: 8 out of 10
Incentivized
November 03, 2017
GG
Gaurav Gautam
Director- Audience Insights
Digital Marketing and eCommerce (Entertainment, 10,001+ employees)
Vetted Review
Verified User
Adobe Audience Manager
4 years of experience
View profile
Use Cases and Deployment Scope
Adobe Audience manager was used as a part of whole Adobe marketing cloud (including Adobe Analytics, Adobe campaign. Ad-hoc, Adobe social , Adobe target and Adobe tag manager) . Adobe Audience manager was the master source (DMP) for creating customer profile rich segments and then pushing those segments or audiences to any of the other Adobe marketing cloud products for target campaigns, Adobe email campaigns as well as for social campaigns. It was also linked with Responsys at customer ID level.
In the end, what we achieved was customer 360 profiles and shared segments for effective marketing campaigns.
Pros and Cons
  • Easy integration : AAM easily integrates with third party products- we were able to link Adobe audience manager with third party tools such as Gigya, janrain and Responsys.
  • Rich information: AAM provide very rich third party and first party data about each customer/visitor.
  • Intuitive user interface: With least training , one can easily start using AAM .
Likelihood to Recommend
Adobe Audience Manager was great asset to our initiatives to create audience segments for TV advertising by linking it to Comscore data.

Great customer insights with some limitations

Rating: 8 out of 10
Incentivized
October 30, 2017
Use Cases and Deployment Scope
We implemented Adobe Audience Manager to gain specific insights into customer behavior. This implementation was made across our marketing and sales teams in the organization as a way to better understand our potential and existing customers. One of our greatest concerns at the time was that we didn't have enough data on our customers until after they had made contact and/or made a purchase. We instead wanted to be more proactive, attempting to understand their buying patterns and interests and therefore serve them content that catered to where they were in the buying process. Using AAM allowed to collect and analyze this data, realizing an overall increase of close to 20% revenue per customer. We also saw an increase in web traffic using AAM.
Pros and Cons
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Likelihood to Recommend
If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
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