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Adobe Audience Manager

Adobe Audience Manager

Overview

What is Adobe Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

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Learn from top reviewers

Adobe Audience Manager, a More Flexible DMP

Rating: 8 out of 10
July 14, 2021
IncentivizedVetted ReviewVerified User
I have used Adobe Audience Manager across a number of clients to build and push audiences across a number of different destinations across the digital ecosystem. We use it to ...
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Joseph Alleruzzo
Director - Marketing
Director Client Lead
Havas Media
Adobe Audience Manager4 years of experience

Managing the audience is easy npw

Rating: 10 out of 10
June 7, 2021
Vetted ReviewVerified User
It is being used by the department and the key features include integration of online and offline data. We were quickly able to integrate it into our digital platforms and opt...
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Dishank Vishnoi
Team Lead - Engineering
Senior Consultant
Areteans
Adobe Audience Manager1 year of experience

Very useful tool for making your data easier to access

Rating: 7 out of 10
October 2, 2020
IncentivizedVetted ReviewVerified User
I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other departments of our organization. As the mana...
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Ashley Willis
Administrator - Information Technology
System Administrator
City of Kissimmee
Adobe Audience Manager2 years of experience

We got 20% increase in revenue with Adobe Audience Manager.

Rating: 6 out of 10
September 21, 2020
IncentivizedVetted ReviewVerified User
Adobe Audience Manager is one of the best software for Advertising and Analytics. I like the granularity of data segmentation, which allows creating audiences for advertising ...
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Muhammad Hassan Hafeez
Team Lead - Marketing
CEO (Chief Executive Officer)
HK Services
Adobe Audience Manager1 year of experience

Great data management

Rating: 8 out of 10
September 17, 2020
IncentivizedVetted ReviewVerified User
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behavio...
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Kevin Sohel
Analyst - Information Technology
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada
Adobe Audience Manager2 years of experience
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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Adobe Audience Manager

Adobe Audience Manager

N/A
Unavailable

What is Adobe Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

8.6
Avg 8.1

Data Classification

Classification of data is organizing it into taxonomies

7.3
Avg 8.3

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

8.9
Avg 8.0

DMP Analytics

Tracking and measurement of key metrics

6.8
Avg 7.9
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Product Details

What is Adobe Audience Manager?

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud. Adobe Audience Manager was a solution for connecting data and creating marketing opportunities. The company now introduces Adobe Real-Time CDP, the advanced customer data platform (CDP) that connects known and pseudonymous data to create real-time, unified profiles ready for cross-channel activation — plus so much more — letting marketers continue to find and reach customers even as third-party cookies crumble.

Adobe Audience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Audience Manager is a data management platform (DMP) that is integrated into the Adobe Marketing Cloud.

Reviewers rate Access to Third-party Data Providers highest, with a score of 9.6.

The most common users of Adobe Audience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 14)

Great data management

Rating: 8 out of 10
Incentivized
September 17, 2020
KS
Kevin Sohel
CIC Officer - Eastern Region
Immigration, Refugees and Citizenship Canada / Immigration, Réfugiés et Citoyenneté Canada (Government Administration, 1001-5000 employees)
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
View profile
Use Cases and Deployment Scope
We collect data from all consumers creating a segmented audience, extrapolating data specific to an audience profile, which gives us an understanding of the consumers' behaviour. Data management is a daily based activity, therefore I work with it on the clock while studying the niche for our organization. It helps us go forward with targeting the market with the proper tools and designs.
Pros
  • Efficient
  • Unbiased
  • Privacy
  • Easy to use
Cons
  • Lack of extra tools
  • Unpolished interface
  • Improve shortcuts
Likelihood to Recommend
AAM is well suited for companies or organizations that require in depth understanding of the audience to keep ahead of its marketing campaign, specifically those that are new in the game, and lacks the understanding of consumer’s behaviour. AAM is a good beginner’s platform for start-ups are already newly developed companies that are looking to expand their personnel.

Well organized system for easy data management

Rating: 8 out of 10
Incentivized
September 12, 2020
Verified User
Manager in Information Technology
Government Administration Company, 501-1000 employees
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
Use Cases and Deployment Scope
Adobe Audience Manager is being used throughout our marketing and social media departments. We're planning to roll it out to other areas of the business as needs arise. It's being used to address the business problem of not being able to easily identify our audience segments and group them intelligently.
Pros
  • Ease of use
  • Fast data analysis and organization
  • Fairly priced
Cons
  • Support is tough to get in touch with
  • Advanced options missing in some places
  • Better reporting options
Likelihood to Recommend
There's a slew of products out there in the market that attempt to do what Adobe Audience Manager does, but none of them come quite as close to as good as Adobe. It's easy and fast at what it does and is not the most expensive option in its category. For these reasons, I would definitely recommend it.

Very useful tool for making your data easier to access

Rating: 7 out of 10
Incentivized
October 02, 2020
AW
Ashley Willis
System Administrator
City of Kissimmee (Government Administration, 501-1000 employees)
Vetted Review
Verified User
Adobe Audience Manager
2 years of experience
Use Cases and Deployment Scope
I am an IT Manager and we acquired Adobe Audience Manager at first for the IT department, and then later rolled out to a few other departments of our organization. As the manager, it was decided on by our other leads, and I as they would be using it mostly. It's being used to address the business problem of disparate user data across many systems and departments. This is a place to get all our customer data centralized and avoid the issue of segmentation and overlapping projects. You may want to run a demo first as you can really get a feel for all the features its got. You may be surprised as to what it can do!
Pros
  • Great way to combine all your customer data.
  • Easy to use and straight forward interface.
  • Fast and quick, saves valuable time.
Cons
  • Database irregularities across different DB systems.
  • Hard to get a troubleshoot ticket entered.
  • Initial setup wasn't as easy as expected.
Likelihood to Recommend
I would highly recommend this product. It compares favorably to other options out there and its Adobe so you're able to expect a certain amount of fluidity and usefulness. There are other solutions out there that you may be able to get for cheaper, but so far, this one has the most features we needed for the right price.

Great product for a great price

Rating: 8 out of 10
Incentivized
September 22, 2020
Verified User
Contributor in Other
Publishing Company, 11-50 employees
Vetted Review
Verified User
Adobe Audience Manager
1 year of experience
Use Cases and Deployment Scope
Our whole organization uses it. Adobe Audience Manager targets and pinpoints the main audience and categorizes them to help us create a database of information regarding our readership. It combines all of our sources to create a report for us to see what works the best for us and what we can improve upon.
Pros
  • Audience analytics
  • Audience profile
  • Data source collection
Cons
  • User interface
  • FAQ section updated
  • Better support
Likelihood to Recommend
Adobe Audience Manager is well suited for mid-sized to large companies primarily, unless smaller businesses want to target their audience and discover what is and is not working for them on their account. It can really be applied to most companies that have a digital presence.

Great customer insights with some limitations

Rating: 8 out of 10
Incentivized
October 30, 2017
Use Cases and Deployment Scope
We implemented Adobe Audience Manager to gain specific insights into customer behavior. This implementation was made across our marketing and sales teams in the organization as a way to better understand our potential and existing customers. One of our greatest concerns at the time was that we didn't have enough data on our customers until after they had made contact and/or made a purchase. We instead wanted to be more proactive, attempting to understand their buying patterns and interests and therefore serve them content that catered to where they were in the buying process. Using AAM allowed to collect and analyze this data, realizing an overall increase of close to 20% revenue per customer. We also saw an increase in web traffic using AAM.
Pros
  • We are able to generate reports that provide valuable insights into potential customer behavior, allowing us to better focus our marketing efforts.
  • By allowing us to understand who are key audiences are and how they overlap with other brands and products, AAM allows us to get a fuller picture of how we should target our audience.
  • Reporting in AAM is wonderful in that it is easy to understand and exportable. The use of graphics and updates make it easier to share insights with various team members--even those with minimum experience in marketing and analytics.
Cons
  • Overall, AAM is a great software but it is also expensive. I would advise those considering it to give time to the trial first before fully committing.
  • Mobile analysis is not all that it's cracked up to be, with an inability to accurate track which mobile stats are unique. This might have changed since we used the mobile analytics.
  • While the insights are great for sharing, training users on how to use AAM can be challenging as it doesn't seem geared to the average user. Perhaps Adobe can provide more robust training tools or suggestions to make this transition smoother.
Likelihood to Recommend
If you feel as though your online presence isn't quite hitting where it should, Adobe Audience Manager (AAM) might provide the insights to help you identify the areas in which it is lacking (the gaps). As a result, you can adjust your approach and optimize your customer interactions. With that said, if you currently deploy software for the analysis of customer data, you should consider whether AAM will add value. I would suggest setting some strategic objectives so that you can ensure that AAM will meet your current and future needs.
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