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Adobe Campaign

Adobe Campaign

Overview

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Dynamic content (92)
    9.5
    95%
  • Standard reports (91)
    8.8
    88%
  • Dashboards (91)
    8.0
    80%
  • List management (92)
    6.3
    63%

Reviewer Pros & Cons

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Pricing

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N/A
Unavailable

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Adobe Campaign & WeChat Integration Demo - Leadstec

YouTube

Adobe Campaign: Tips and tricks to nail email marketing in 2018

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.9
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
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Product Details

What is Adobe Campaign?

With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Adobe Campaign supports central workflow management, personalized email marketing, customer data management, and managed cloud services.

Adobe Campaign Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Segmentation and Audience Targeting tools
  • Supported: Program, Activities, & Campaigns Organization
  • Supported: Cross-Channel Orchestration Workflows

Adobe Campaign Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Oracle Marketing, HCL Unica, and LeadLife are common alternatives for Adobe Campaign.

Reviewers rate Triggered drip sequences highest, with a score of 9.7.

The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(386)

Attribute Ratings

Reviews

(1-25 of 53)
Companies can't remove reviews or game the system. Here's why
Aniket Goswami | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Adobe Campaign's personalized and targeted marketing campaigns help me nurture leads effectively, resulting in higher lead conversion rates. By delivering relevant content and timely follow-ups, I engage prospects and increase the likelihood of converting them into clients, ultimately impacting the ROI positively.
  • Adobe Campaigns enables me to deliver personalized and ongoing communication with clients, fostering strong relationships. By providing tailored updates, property recommendations, and relevant information, I improve customer satisfaction and loyalty, leading to higher retention rates and potential referrals, ultimately impacting the ROI positively.
  • With automation features and streamlined workflows, Adobe Campaign can improve marketing efficiency for my organization. By reducing manual efforts, eliminating repetitive tasks, and optimizing campaign processes, I save time and resources, allowing me to focus on high-value activities and generate a better ROI.
Sumesh Gansar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • We have saved a lot of time in communicating with our clients and also increased efficiency by 25%
  • With the A/B testing capabilities of Adobe Campaigns, we are able to reduce errors a lot
  • With Adobe Campaigns, we are able to improve our user retention by 30%
Ankit Singh | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • It is like complete package of tools for the collaboration and work which give quick results
  • Tools are little heavy leads to crashing the system sometimes.
  • For working with Adobe Campaign, if a user is expert then only he\she can handle it
Augastin K Lazar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Adobe Campaign has really helped in growing and managing the customer database.
  • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
  • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
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