Overview
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Comprehensive marketing automation tool
Enhancing Marketing Operations with Adobe Campaign.
A tool to boost sales and marketing of business
A Must Have Campaigning Tool for Sales Department
Streamline email campaigns with Adobe Campaign and convert leads into deals.
Solving for Complex Business Journeys
Excellent Platform For The Simplification Of Digital Marketing
Adobe Campaign is a toy for the big kids.
We considered it for …
Great CRM and email marketing tool for advanced segmentation
Great software for marketing email campaigns
Best Adobe tool to collaborate and handle huge and dynamic data
Adobe Campaign review as beginniner
Easy to use and mass personalisation tool, a must have for all businesses.
A new service that will become a classic
Awards
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Popular Features
- Dynamic content (92)9.696%
- Standard reports (91)8.888%
- Dashboards (91)8.080%
- List management (92)6.363%
Reviewer Pros & Cons
Pricing
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Campaign & WeChat Integration Demo - Leadstec
Adobe Campaign: Tips and tricks to nail email marketing in 2018
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(86) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.6Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9.6Ability to test dynamic content(87) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(84) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.8A/B testing(88) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.5Mobile optimization(86) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(90) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6.3List management(92) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(81) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.1Lead nurturing automation(6) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(5) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 6.3Data quality management(6) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6Automated sales alerts and tasks(5) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(86) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.4Event/webinar marketing(6) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8Social sharing and campaigns(4) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.7Social profile integration(4) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(91) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.8Standard reports(91) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.7Custom reports(87) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(79) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.6Role-based workflow & approvals(82) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.5Customizability(85) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.5Integration with Salesforce.com(63) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with Microsoft Dynamics CRM(50) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.5Integration with SugarCRM(6) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Campaign?
Adobe Campaign Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Segmentation and Audience Targeting tools
- Supported: Program, Activities, & Campaigns Organization
- Supported: Cross-Channel Orchestration Workflows
Adobe Campaign Integrations
Adobe Campaign Competitors
Adobe Campaign Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(385)Attribute Ratings
Reviews
(1-25 of 44)- Enhances the decision making
- Reduce TimetoMarket
- create operational efficiencies
- Can give better customer service
- Adobe reader should have better customization
- Response time for service requests can be better
Great software for marketing email campaigns
- The quality of defaut templates that are available are very good
- Customer data management is very simple and intuitive
- The reports and analytics are detailed. The dashboard too is visually appealing
- Adobe could bring in facilities to do region wise campaigns
- The helpdesk or knowledge base could be refreshed and updated more
- Campaigns through offline channels like transactional messages are not that efficient
Adobe Campaign review as beginniner
- Design ads
- Drag and drop interface
- Email managing
- Offers management
- Customer transition and management
- Cloud
- Survey
- Workflow
- Free version not available only paid version is available
- Slow uploading while working with HD pictures
Magnificent,mind-blowing,straightforward and successful tool for email marketing automation.
- Ease to create, manage and deliver dynamic marketing campaigns.
- Audience segmentation.
- Marketing automation.
- Great customer support services.
- Ease of customers engagement and communication.
- I absolutely lack nothing in particular to dislike as this tool suits best our need for email marketing automation.
The flavor of Adobe Camapaign
- High level of personalization
- Flexibility for custom integrations
- Scalability
- Modern graphic user interface
Review of Adobe Campaign
- Overall, the program has great features and is very flexible and easy to manage.
- Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
- There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
- I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
- I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
- I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
It is easy with a tool like this
- Impressive data analytics
- Ease of use and customization
- Centralized flow management
- It has an interactivity that helps a lot
- Limited number of designs
- A little deficient integration with other applications
- As we depend on users for certain assessments, it is sometimes difficult to reach a conclusion
A great tool, except for the UI
- Newsletter.
- Distribution.
- Mass marketing.
- Simplification of workflows creation.
- Remove some redundant functions.
- Simplification of newsletter pages creation.
A Good Fit for Customer Analysis
- Online forums with answered questions for the community
- Client relationships and assistance
- Email tracking
- Online documentation BEFORE license purchasing
- Speed of response to forum questions
- Clarity in the documentation: some phrases are used interchangeably.
Adobe Campaign
- customized information to customer
- Gathering of customer behaviour online
- automation of email, social, offline marketing
- UI can be more friendly by using dashboards
- Price is very high
- Support and updates
Adobe Campaign: A Solid Solution for Managing Integrated Campaigns Across An Organization
- Integrates well with AEM and third party apps
- Excels at personalization
- Helps coordinate all aspects of a campaign
- The UI can at times be difficult to navigate
- There is a strong preference (obviously) for other Adobe products. Better integration with other tools
- Not as many research-oriented opportunities
- Big transactional data (eCommerce Transactions)
- Data segmentation and aggregation
- Third-party data enrichment
- B2B enterprise nurture marketing with long sales cycles (6 months - 18 months)
- Artificial intellgence
- User Interface
1.) Sending email marketing communications to big email lists (over a million records).
2.) Businesses with short sales cycle - 3 months or less. Businesses that are fast moving and transactional in nature. Examples of companies which may benefit from this platform are financial services, consumer businesses; pure eCommerce websites with direct online sales of fast moving goods and repeat buys.
3.) If you would like to activate email, SMS, direct mail campaign as well as social media like Facebook, Twitter and LinkedIn in one marketing automation platform.
4.) If you have a specialist Adobe Campaign developer/technical resource as an average/ non-technical marketing manager, [they] may struggle to maximise all its features as some programming is needed for data related activities; setting up API connections and building of templatised automated workflow journeys.
Less appropriate:
1.) Longer B2B sales cycle - if it takes more than 6-18 months for a lead to convert into a sale as its lead nurture capabilities where you build content tracks and streams are harder to setup
2.) If you'd like to track your prospect or customer behaviour through cookies on your website. It's not straightforward to setup.
3.) If you like to keep changing your email templates (as the AC email is sometimes not easily rendered on Microsoft Outlook and other email platforms)
It help[s] teams to leverage customer to run transactional email and use multiple communication channels like email, SMS, etc. It also helps to run welcome email campaigns for multiple brands and to run promotional campaign[s] [...] occasionally.
- HTML Support - Use of AEM
- Automation - for Transactional Emails
- Ease Integration with other adobe tools - Analytics
- Less activities availability compare to ACC like JS activity is not available
- HTML to text feature is not available
Could be less appropriate for [the] small organization as the onboarding of [the] Adobe Campaign tool is [quite] expensive.
ACM...an impressive Marketing Automation tool
- Email Designer
- API
- Reporting
- Administration
- UI
Adobe Campaign Review
- Used to work, edit and track ads on channels.
- You can use it to send private messages with your preferences and needs.
- Helps create operational reports to track campaign impact and find solutions.
- Customer support has to be faster.
- Tutorial with simple language, as it becomes difficult to use without prior knowledge of the software.
- The software has many bugs.
Adobe for a better business campaign.
- Strong customer focus.
- Best service.
- Ease to use.
- Needs improvement on deployment technique.
- Costly solution.
- Integration can be made more smooth.
Adobe Campaign Thoughts and Opinions
- Dynamic content - allows for customizing emails
- Powerful workflows - allows for segmentation and other complex queries
- Managing tens of thousands of users
- Steep learning curve
- Duplication of user profiles has been a problem
- The new creative design editor has some quirks
Excellent & Efficient Multi-Channel Connection
- The email marketing functionalities are amazing, in particular being able to send dynamic content along with AI-driven emails.
- The segmentation feature assists with audience analytics, segmentation, and profiles specific to customers as well as data connectors.
- The time it takes to set up the program is both a blessing and a curse. It's amazing that it can be so customized, but in the beginning set aside a lot of time for the initial set-up.
- Occasionally when working with the same (amazing) live/realtime data, it can begin to slow down the program, as well as during the start-up of it.
A single solution for marketing automation
- Easy to integrate.
- Simple user-interface.
- There aren't enough language options.
Adobe Campaign as a guarantee of success
- Clear and easy to use and understand interface.
- Adobe environment that provides response at all times.
- We offer a multi-channel experience to our customers.
- The cost per acquisition model is fair and profitable.
- Coverage and new advertising spaces are increased.
- You don't pay for clicks (CPC) or impressions (CPM).
- It allows to attract new customers and have a high impact.
- It is complicated for companies or brands with little margin on the sale.
- We must monitor the spaces that are approved, as some may be of little interest to the brand.
- In some cases, it is not possible to control ad impressions, since it depends on the affiliate and the traffic it has.
An excellent tool to improve the company's position.
- It is a tool for marketing that can be integrated into all channels.
- Data obtained online and offline combined in a data mart.
- It works from a centralized profile with the information of a client.
- The most precise segmentation capabilities are exploited.
- Personalized, contextual and content-rich campaigns are created to maximize the fidelity and value of the life cycle of my clients.
- Provides personalized, individual communications.
- Offers that are automatically adapted to the behavior of a customer are sent.
- Offers contextual personalized content that drives conversion.
- Obtaining automated workflows with repositioning on all channels becomes a slow process.
- Real-time knowledge of the results and the attribution of them are complicated to interpret.
Great software for Marketin campaings
- Intuitive and user-friendly interface
- Customizing forms and static pages, and storing form responses
- Best pricing on the market.
- Performance is kinda slow, the program always seems heavy.
- Putting packages into production requires high authorization.
You Are at the Right Platform!
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
- Everything is in XML language. It can be easily integrated with other tools as communication between different technology occurs in XML language.
- Survey forms and storage of responses, as well as triggering different workflows based on survey response.
- Offer Management Module interaction in different ways, either unitary or batch. It can be integrated with transaction messages, push notifications, and email. You can configure real-time offer management services as well via a web service call.
- It targets the right audience, and maintains email deliverability optimally based on the filters and typologies defined.
- You can add more functionalities definitions using Advanced JS, SQL scripts. A custom function addition is possible.
- Limitation in the number of records javascript can update/process at a time, like 10,000 records at a time.
- The database gets stuck for hours in SQL scripts because of the large tables involved. A large amount of data is to be processed, and you don't get the idea of whether it is processing or not. Sometimes this takes more than a day.
- You find no logs (not even in verbose logs) for SMS MO messages. It says web and SMS modules are involved. But no log is recorded in verbose mode.
- Can personalization in delivery be done before confirming delivery? We get an error while processing delivery that some of the personalization defined is not correct, and the delivery gets errored out.
2) I find it best for Offer Management, providing various offers to customers.
3) Design of campaigns within certain Plans and programs.
4) The monitoring of Adobe Campaign is also possible via Dashboard.
5) It supports multilingual webforms. You can design a single web form to be displayed in multiple languages.
Powerful, yet difficult tool
- Powerful tool that supports high levels of customization
- Sending emails
- Complicated workflows
- Have had a lot of support issues.
- Not easy to use. The interface is very difficult.
- Requires a full time front end developer to get the most out of it.
- We permanently receive all software updates, so we are up to date.
- We were able to efficiently integrate AEM integration as content creation.
- The possibility of creating in many steps many campaigns on many platforms.
- Sometimes the program crashes without any reason, you have to be saving every 5 minutes but the work can be lost.
- The program sometimes becomes complex and requires, of course, technical experience.