Overview
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Comprehensive marketing automation tool
Enhancing Marketing Operations with Adobe Campaign.
A tool to boost sales and marketing of business
A Must Have Campaigning Tool for Sales Department
Streamline email campaigns with Adobe Campaign and convert leads into deals.
Solving for Complex Business Journeys
Excellent Platform For The Simplification Of Digital Marketing
Adobe Campaign is a toy for the big kids.
We considered it for …
Great CRM and email marketing tool for advanced segmentation
Great software for marketing email campaigns
Best Adobe tool to collaborate and handle huge and dynamic data
Adobe Campaign review as beginniner
Easy to use and mass personalisation tool, a must have for all businesses.
A new service that will become a classic
Awards
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Popular Features
- Dynamic content (92)9.696%
- Standard reports (91)8.888%
- Dashboards (91)8.080%
- List management (92)6.363%
Reviewer Pros & Cons
Pricing
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Campaign & WeChat Integration Demo - Leadstec
Adobe Campaign: Tips and tricks to nail email marketing in 2018
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(86) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.6Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9.6Ability to test dynamic content(87) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(84) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.8A/B testing(88) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.5Mobile optimization(86) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(90) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6.3List management(92) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(81) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.1Lead nurturing automation(6) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(5) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 6.3Data quality management(6) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6Automated sales alerts and tasks(5) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(86) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.4Event/webinar marketing(6) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8Social sharing and campaigns(4) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.7Social profile integration(4) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(91) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.8Standard reports(91) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.7Custom reports(87) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(79) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.6Role-based workflow & approvals(82) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.5Customizability(85) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.5Integration with Salesforce.com(63) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with Microsoft Dynamics CRM(50) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.5Integration with SugarCRM(6) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Campaign?
Adobe Campaign Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Segmentation and Audience Targeting tools
- Supported: Program, Activities, & Campaigns Organization
- Supported: Cross-Channel Orchestration Workflows
Adobe Campaign Integrations
Adobe Campaign Competitors
Adobe Campaign Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(384)Attribute Ratings
Reviews
(1-25 of 76)- customer profiles
- strong asset segmentation
- ability to manage multiple channles and campaigns seamlessly
- personalize emails and communications
- reporting
- integrations
- user interface UI
- Complexity - can be overwhelming
- pricing
- mobile app
- non-Adobe integration
Comprehensive marketing automation tool
- Email management
- Cross Channel Marketing
- Sometime downtime occur
Enhancing Marketing Operations with Adobe Campaign.
- Automated Workflow Management.
- Cross-Channel Campaign Orchestration.
- Audience Segmentation and Personalization.
- User Interface Complexity.
- Email Template Creation.
- Advanced Personalization Options.
- Enhanced A/B Testing (Automated).
A Must Have Campaigning Tool for Sales Department
- It enable us to do the campaigns with various filters to catch the right set of audiences.
- The Analytics and Reporting tools of Adobe Campaign clearly indicate the result of campaign and insights of the campaign.
- There are various preloaded templates are available for easy campaigning under different themes.
- It manages the data very well and have well organized data repository.
- Adobe Campaign crashes at times while running the campaigns with long filters
- Customer Care service is often busy and it took time to get a proper solution.
- I can see there are few bugs in the tool
Solving for Complex Business Journeys
- Mapping User Journeys
- Easy Templatization
- Solving for rule complexities
- Actionable insights at back of each campaign
- More sample templates will help
- The tool is not easy to configure, we needed a partner to help us with initial configurations
- Enhances the decision making
- Reduce TimetoMarket
- create operational efficiencies
- Can give better customer service
- Adobe reader should have better customization
- Response time for service requests can be better
Adobe Campaign is a toy for the big kids.
We considered it for our enrolments communications, to handle new parent welcome email journeys and follow up paperwork requests.
this made sense as we already use Adobe in our school for staff and student work. So it made sense to investigate it.
- A full featured application
- Analytics
- The interface was a bit clunky.
- Must have technical ability to code up some designs.
- Sometimes slow to load.
- Advanced segmentation
- Structured folder structure
- Works well for big companies
- Reliable technology
- Complex segmentation for large companies demands documentation on segmentation triggers, because they are not always easy to understand
- Sometimes it is difficult to login to Adobe Campaign
- Too many options makes it difficult for beginners
Great software for marketing email campaigns
- The quality of defaut templates that are available are very good
- Customer data management is very simple and intuitive
- The reports and analytics are detailed. The dashboard too is visually appealing
- Adobe could bring in facilities to do region wise campaigns
- The helpdesk or knowledge base could be refreshed and updated more
- Campaigns through offline channels like transactional messages are not that efficient
Adobe Campaign review as beginniner
- Design ads
- Drag and drop interface
- Email managing
- Offers management
- Customer transition and management
- Cloud
- Survey
- Workflow
- Free version not available only paid version is available
- Slow uploading while working with HD pictures
AC Falls short of the competition
- Anything you think of you can build in with a workflow.
- Workflows are strings of actions and in the visual editor, you can see how long each action took.
- Logging actions are very robust.
- No line numbers in the source editor and no word wrap in the source editor could improve syntax highlighting in the source editor.
- Many many many many many windows. In some cases, too many windows open up in order to complete an action and items become buried.
- Error messages are not detailed.
- Sequence Ids keep running out. Deadlocking is an issue when running more than one campaign at once.
Adobe Campaign - the way of the future
- Easily personalizable.
- Analyzes of marketing data.
- Customer service assistance.
- More user friendly.
- Easier tutorial for beginners.
- Limitations of design.
Magnificent,mind-blowing,straightforward and successful tool for email marketing automation.
- Ease to create, manage and deliver dynamic marketing campaigns.
- Audience segmentation.
- Marketing automation.
- Great customer support services.
- Ease of customers engagement and communication.
- I absolutely lack nothing in particular to dislike as this tool suits best our need for email marketing automation.
The flavor of Adobe Camapaign
- High level of personalization
- Flexibility for custom integrations
- Scalability
- Modern graphic user interface
Best marketing and sales management platform
- Creation of email campaigns for marketing our products
- Analyzing customers' data and planning
- All features on this platform are very effective in my experience.
- I have not encountered any performance failure from the performance of this product.
Pretty Good with Collaboration and Central Place
- Collaboration
- Creativity
- Cross-Channel Marketing
- Customer Database
- More Options
Review of Adobe Campaign
- Overall, the program has great features and is very flexible and easy to manage.
- Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
- There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
- I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
- I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
- I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
- Email campaign.
- Offer/promotional pages.
- Targeting and user segmentation for campaigns.
- Supporting other channels such as in-app, whatsapp, etc.
- Live user cohort analysis
- Web-hook based campaigns.
It is easy with a tool like this
- Impressive data analytics
- Ease of use and customization
- Centralized flow management
- It has an interactivity that helps a lot
- Limited number of designs
- A little deficient integration with other applications
- As we depend on users for certain assessments, it is sometimes difficult to reach a conclusion
A great tool, except for the UI
- Newsletter.
- Distribution.
- Mass marketing.
- Simplification of workflows creation.
- Remove some redundant functions.
- Simplification of newsletter pages creation.
A Good Fit for Customer Analysis
- Online forums with answered questions for the community
- Client relationships and assistance
- Email tracking
- Online documentation BEFORE license purchasing
- Speed of response to forum questions
- Clarity in the documentation: some phrases are used interchangeably.
Adobe Campaign
- customized information to customer
- Gathering of customer behaviour online
- automation of email, social, offline marketing
- UI can be more friendly by using dashboards
- Price is very high
- Support and updates
Adobe Campaign: A Solid Solution for Managing Integrated Campaigns Across An Organization
- Integrates well with AEM and third party apps
- Excels at personalization
- Helps coordinate all aspects of a campaign
- The UI can at times be difficult to navigate
- There is a strong preference (obviously) for other Adobe products. Better integration with other tools
- Not as many research-oriented opportunities
- If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
- It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
- Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
- Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
- Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
- The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
- Big transactional data (eCommerce Transactions)
- Data segmentation and aggregation
- Third-party data enrichment
- B2B enterprise nurture marketing with long sales cycles (6 months - 18 months)
- Artificial intellgence
- User Interface
1.) Sending email marketing communications to big email lists (over a million records).
2.) Businesses with short sales cycle - 3 months or less. Businesses that are fast moving and transactional in nature. Examples of companies which may benefit from this platform are financial services, consumer businesses; pure eCommerce websites with direct online sales of fast moving goods and repeat buys.
3.) If you would like to activate email, SMS, direct mail campaign as well as social media like Facebook, Twitter and LinkedIn in one marketing automation platform.
4.) If you have a specialist Adobe Campaign developer/technical resource as an average/ non-technical marketing manager, [they] may struggle to maximise all its features as some programming is needed for data related activities; setting up API connections and building of templatised automated workflow journeys.
Less appropriate:
1.) Longer B2B sales cycle - if it takes more than 6-18 months for a lead to convert into a sale as its lead nurture capabilities where you build content tracks and streams are harder to setup
2.) If you'd like to track your prospect or customer behaviour through cookies on your website. It's not straightforward to setup.
3.) If you like to keep changing your email templates (as the AC email is sometimes not easily rendered on Microsoft Outlook and other email platforms)