Overview
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Comprehensive marketing automation tool
Enhancing Marketing Operations with Adobe Campaign.
A tool to boost sales and marketing of business
A Must Have Campaigning Tool for Sales Department
Streamline email campaigns with Adobe Campaign and convert leads into deals.
Solving for Complex Business Journeys
Excellent Platform For The Simplification Of Digital Marketing
Adobe Campaign is a toy for the big kids.
We considered it for …
Great CRM and email marketing tool for advanced segmentation
Great software for marketing email campaigns
Best Adobe tool to collaborate and handle huge and dynamic data
Adobe Campaign review as beginniner
Easy to use and mass personalisation tool, a must have for all businesses.
A new service that will become a classic
Awards
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Popular Features
- Dynamic content (92)9.696%
- Standard reports (91)8.888%
- Dashboards (91)8.080%
- List management (92)6.363%
Reviewer Pros & Cons
Pricing
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Demos
Adobe Campaign & WeChat Integration Demo - Leadstec
Adobe Campaign: Tips and tricks to nail email marketing in 2018
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(86) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.6Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9.6Ability to test dynamic content(87) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(84) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.8A/B testing(88) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.5Mobile optimization(86) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(90) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6.3List management(92) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(81) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.1Lead nurturing automation(6) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(5) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 6.3Data quality management(6) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6Automated sales alerts and tasks(5) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(86) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.4Event/webinar marketing(6) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8Social sharing and campaigns(4) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.7Social profile integration(4) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(91) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.8Standard reports(91) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.7Custom reports(87) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(79) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.6Role-based workflow & approvals(82) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.5Customizability(85) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.5Integration with Salesforce.com(63) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with Microsoft Dynamics CRM(50) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.5Integration with SugarCRM(6) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Campaign?
Adobe Campaign Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Segmentation and Audience Targeting tools
- Supported: Program, Activities, & Campaigns Organization
- Supported: Cross-Channel Orchestration Workflows
Adobe Campaign Integrations
Adobe Campaign Competitors
Adobe Campaign Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(384)Attribute Ratings
Reviews
(51-75 of 97)Adobe Campaign improves your marketing strategies
- We love Adobe Campaign and how we are able to track multiple CRM activities, like real-time campaigns, targeted campaigns, and handling our email marketing.
- Automating our campaigns has increased our sales and has given us a better understanding of our clients.
- It provides the possibility to create any type of campaign, from simple to complex.
- To be able to use its features to the fullest, it requires experienced developers and can be difficult for new users to learn.
- There's no easy way to roll back changes.
- Customer Support can be somewhat suspect at times, but their implementation team was helpful.
A Great Email Marketing Solution!
- Great for easily managing email marketing.
- Personalize emails to make them better converting.
- Reporting on how well campaigns are progressing.
- Moving from another platform can be a bit complicated.
- It can be a bit complex if you only need to send emails, as it has lots of bells and whistles.
- There are cheaper solutions, but they aren't as good.
An excellent tool to improve the company's position.
- It is a tool for marketing that can be integrated into all channels.
- Data obtained online and offline combined in a data mart.
- It works from a centralized profile with the information of a client.
- The most precise segmentation capabilities are exploited.
- Personalized, contextual and content-rich campaigns are created to maximize the fidelity and value of the life cycle of my clients.
- Provides personalized, individual communications.
- Offers that are automatically adapted to the behavior of a customer are sent.
- Offers contextual personalized content that drives conversion.
- Obtaining automated workflows with repositioning on all channels becomes a slow process.
- Real-time knowledge of the results and the attribution of them are complicated to interpret.
Great software for Marketin campaings
- Intuitive and user-friendly interface
- Customizing forms and static pages, and storing form responses
- Best pricing on the market.
- Performance is kinda slow, the program always seems heavy.
- Putting packages into production requires high authorization.
You Are at the Right Platform!
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
- Everything is in XML language. It can be easily integrated with other tools as communication between different technology occurs in XML language.
- Survey forms and storage of responses, as well as triggering different workflows based on survey response.
- Offer Management Module interaction in different ways, either unitary or batch. It can be integrated with transaction messages, push notifications, and email. You can configure real-time offer management services as well via a web service call.
- It targets the right audience, and maintains email deliverability optimally based on the filters and typologies defined.
- You can add more functionalities definitions using Advanced JS, SQL scripts. A custom function addition is possible.
- Limitation in the number of records javascript can update/process at a time, like 10,000 records at a time.
- The database gets stuck for hours in SQL scripts because of the large tables involved. A large amount of data is to be processed, and you don't get the idea of whether it is processing or not. Sometimes this takes more than a day.
- You find no logs (not even in verbose logs) for SMS MO messages. It says web and SMS modules are involved. But no log is recorded in verbose mode.
- Can personalization in delivery be done before confirming delivery? We get an error while processing delivery that some of the personalization defined is not correct, and the delivery gets errored out.
2) I find it best for Offer Management, providing various offers to customers.
3) Design of campaigns within certain Plans and programs.
4) The monitoring of Adobe Campaign is also possible via Dashboard.
5) It supports multilingual webforms. You can design a single web form to be displayed in multiple languages.
Powerful, yet difficult tool
- Powerful tool that supports high levels of customization
- Sending emails
- Complicated workflows
- Have had a lot of support issues.
- Not easy to use. The interface is very difficult.
- Requires a full time front end developer to get the most out of it.
Versatile, expandable, but good for basics too
- Very detail orientated, can do literally everything you'd need for email and customer management
- Modular components mean you can add anything you like if it isn't already covered in a standard module
- Difficult to manage many modules all at once, but might be easier in a bigger corporation where many people would be managing distinct sections
- Big software package!!
- We permanently receive all software updates, so we are up to date.
- We were able to efficiently integrate AEM integration as content creation.
- The possibility of creating in many steps many campaigns on many platforms.
- Sometimes the program crashes without any reason, you have to be saving every 5 minutes but the work can be lost.
- The program sometimes becomes complex and requires, of course, technical experience.
Enterprise level of marketing for digital agencies
- Landing pages creation tool gives the finished pages a polished, professional look.
- Branding possibilities across all modules.
- Fair pricing considered the feature set.
- Direct integration with other platforms.
- Not exactly an easy suite of products to master.
- Adobe often renames products (confusing).
- Slow onboarding process.
Campaign Wins in Customizability
- Campaign allows you to be very granular in workflows.
- Ability to use programming and database selection right in the workflow and message components
- Persistent delivery landing pages is helpful and unique
- Mac client!
- The ability to be so granular and customizable can be a hinderance to new users
- We've run into some minor issues with using external data, but it is really a unique issue to our specific use case
- User friendly and clean UI in line with other experience cloud applications.
- Email designer is cool and was a much awaited feature.
- Out of box integration with AEM and Marketing/Analytics cloud.
- Drag and drop campaign workflow build.
- RDBMS at the backend.
- More support for JavaScript and JSON, capabilities to invoke external APIs.
- The product needs to be more robust to support heavy workloads.
- Give more control to the developer to address caching issues when extending custom resources.
- Ability to extend delivery logs and make reporting more robust with inbuilt dashboards.
- Add more workflow activities.
Adobe Campaign Review
- Integration with third-party applications.
- Customization of the interface.
- Data privacy.
- Provides us with constant improvements to the Campaign.
- Synchronization is incredibly slow with Google Drive and Adobe Cloud.
- Crashes frequently.
- Software could've been more user-friendly.
- No tutorials for new users.
- Platform allows you to orchestrate cross-channel campaigns.
- Marketing business users can set up their own workflows.
- User interface of AC Classic is retro, Standard is similar to fellow Adobe products in marketing cloud.
- AC Classic requires users to be quite technical.
Adobe Campaign - Emailing Made Easy!
- Its main strength is automating marketing communications.
- Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
- It provides the possibility to create any type of campaign, from simple to complex.
- It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
- It requires administrator rights in order to deploy into an environment.
- We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
- Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
- There's no easy way to roll back changes.
If it's Abode you know it'll be useful!
- Collation of tools in one place.
- Marketing.
- Customer service expertise.
- Expensive.
- Lack of customization.
- Integrations with most used CRM systems
- Cross-Channel Marketing that works
- Robust and easy to use interface
- Deep marketing knowledge for the initial setup.
- The speed of the software, it's slow responding sometimes.
- A complicated dashboard.
Manage Every Step Of Your campaign
- Excellent analytics and reports.
- CRM features.
- Great campaign building tools.
- Well designed templates.
- The price is steep.
- The dashboard is a little complicated with all the features of the product on a single page.
- Slow at times, especially while starting up.
Adobe Campaign could possibly be extremely complex for some newer or unexperienced users making the workflow actually slower.
Helps you to know better your client
- Journey Management -End-to-end complete user experience
- Integration - Avoid siloed and disparate systems/channels, helping to integrate the journey
- The new interface- Support for mobility.
- Analytics - Improves decision making
- UI could be reviewed to provide a new experience aligned to Digital and Innovation
- Space for improvements regarding reports - invest on visualization experience, considering compelling charts and dashboards
Adobe Campaign - Take Your Time To Learn It - It will Save You Time And Money In The Long Run
- It helps us predict what customers will do...then reacts accordingly.
- AC makes it easy for us to lay out logical workflows and automation with a visual orchestration.
- Helps us identify and predict the next steps in campaigns.
- As great as it is once you get going ... it has a steep learning curve.
- Althought the tools are there ... sometimes it is hard to find them ... thank God for Google.
Adobe Campaign Classic Review
- Delivers a high degree of customer engagement and great experiences.
- Provides a platform for designing cross-channel customer experiences
- Adobe Campaign has powerful, user-friendly segmentation
- Data import performance
- The workflow management of backups
- Allow more databases to access from Adobe Campaign
- Campaign automation
- Multi-touch communications
- Tracking the customer journey
- Very high learning curve, there can be better documentation and resources to provide training.
- Needs the ability to create custom objects.
- Adobe support is slow and unresponsive.
Adobe Campaign is used for multiple CRM activities, like triggered campaigns, newsletters, real-time campaigns, and service emails. It's doing an excellent job. We can track the communication history of a user in a single screen which helps us understand our user behaviour and segment them for future campaigns.
- The application gives you the flexibility to integrate easily with various Adobe products as well as third-party products. For example, you can connect to AEM, Salesforce CRM, Microsoft Dynamics, etc.
- Robust tracking capabilities.
- Strong Workflow engine to deliver 1-1 personalisation with ease.
- Option to setup remarking and drip campaigns with ease.
- Old interface. Adobe Campaign is a developer friendly but lacks a modern, intuitive look.
- Adobe customer support is not very helpful. Adobe should invest more to have knowledgeable folks at the other end.
- Adobe should invest more to improve Adobe Campaign classic product. Adobe is doing an excellent job by offering extra features in Adobe Campaign Standard every quarter but not so much in Classic.
Nearly Perfect Marketing Automation Tool
- Workflow interface is excellent. Complex SQL queries are seamlessly executed by non-technical users.
- Audience targeting based on business parametres. Email tracking and delivery performance measurement.
- 3rd party integrations via external accounts.
- Database access and extension capability.
- End to end campaign management.
- Steep learning curve. Meager learning materials. Very difficult for the first time users.
- Helpful support but response time can be improved. The slack channel is present for other Adobe products but not available for adobe campaign.
- Bugs fixes need to be done(e.g, SMS bugs prior to v7).
- Absence of in-house inbox/email rendering to check the UI rendered for different email clients.
See the whole customer journey on a single screen
- Good cross-channel campaigns are built on email.
- See the whole picture of the customer's journey and how they get to you.
- Build cross-channel campaigns that talk to your customers when and where they want.
- Difficult to find entities in the explorer tree.
- The workflow activities have very similar icons. It's not easy to understand the workflow at first sight.
- The database schema is nowhere to be found. It's very difficult to undestand the database without it.
An amazing tool for creating and managing campaigns
- Mobile support is unparalleled and it's allowing us to innovate at a rapid pace.
- Running multiple campaigns with variability can be difficult, but AC makes it incredibly easy to manage.
- It has allowed us to connect more closely with our customers on a one-to-one basis which we've been unable to do before this tool.
- There is SO much packed into the software that it can be daunting to learn. Would love a tiny bit of simplification.
- Pricing can get pretty high, but then again, we use most of the Marketing Cloud tools for our teams.