We use customer location data, as well as information about their preferences and behaviors, to adapt marketing messages to the situation of a customer at the time of opening the mail. Instead of offering an offer that may have expired days before opening it, Adobe creates messages that change automatically when the email is opened.
We use Adobe Campaign for email, SMS and Direct Mail. It is used across marketing, web and call center teams to help drive improved results. Not all audience segments have the same needs or bring the same value. Adobe Campaign helps us to use data to understand our unique customer segments and then craft the best campaigns to make meaningful connections with each one.
We manage approximately 4 million profiles for 5 clients of our digital agency. The most used channel is currently email marketing. We are actively looking to expand into push and WhatsApp - currently testing on smaller audiences with promising results.
We just started using customer profiles in Adobe Campaign so I can't give a full response here. We can see the power of this segmentation already - similar to Facebook lookalike audiences you can target correctly and help guide potential customers through the sales funnel. This will be a huge benefit in the coming months, years.
Right now we are only using the Email channel in Adobe Campaign and are only using one profile. However, we have started to research SMS and Direct Mail strategies so we may come to Campaign for that as well. It would be nice to be able to tie all of the channels together and make a cohesive solution.
We are relatively new to using the software, and so have the one profile for now. I think the ability to utilise the additional modules and features as we grow is of interest, and having a real time support network will be necessary in the coming years to support daily activities. This alongside the targeted email communications will give us a well-rounded support foundation.
We have approximately 8-10 million profiles - customers and prospects combined. Our majority channel is email followed by SMS. Push notifications is under proof-of-concept at this time and our App development team is integrating with the Adobe SDK to prove out its effectiveness and acceptance by our customers. Direct Mail is only applicable to a limited number of use cases because of the added costs to do physical mail and the time we need to pre-define content with the print vendor.
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.