Overview
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Comprehensive marketing automation tool
Enhancing Marketing Operations with Adobe Campaign.
A tool to boost sales and marketing of business
A Must Have Campaigning Tool for Sales Department
Streamline email campaigns with Adobe Campaign and convert leads into deals.
Solving for Complex Business Journeys
Excellent Platform For The Simplification Of Digital Marketing
Adobe Campaign is a toy for the big kids.
We considered it for …
Great CRM and email marketing tool for advanced segmentation
Great software for marketing email campaigns
Best Adobe tool to collaborate and handle huge and dynamic data
Adobe Campaign review as beginniner
Easy to use and mass personalisation tool, a must have for all businesses.
A new service that will become a classic
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Dynamic content (92)9.696%
- Standard reports (91)8.888%
- Dashboards (91)8.080%
- List management (92)6.363%
Reviewer Pros & Cons
Pricing
What is Adobe Campaign?
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Alternatives Pricing
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What is Constant Contact Lead Gen & CRM?
Constant Contact delivers for small businesses with tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. The tools are designed to help businesses…
Product Demos
Adobe Campaign & WeChat Integration Demo - Leadstec
Adobe Campaign: Tips and tricks to nail email marketing in 2018
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 9.5WYSIWYG email editor(86) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 9.6Dynamic content(92) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 9.6Ability to test dynamic content(87) Ratings
Users can test dynamic content prior to launching a campaign.
- 8Landing pages(84) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8.8A/B testing(88) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 9.5Mobile optimization(86) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 8Email deliverability reporting(90) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 6.3List management(92) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 9.7Triggered drip sequences(81) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 7.1Lead nurturing automation(6) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.3Lead scoring and grading(5) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 6.3Data quality management(6) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6Automated sales alerts and tasks(5) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 9.6Calendaring(86) Ratings
The software helps users maintain a calendar of all marketing activities.
- 7.4Event/webinar marketing(6) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 8Social sharing and campaigns(4) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 7.7Social profile integration(4) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 8Dashboards(91) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.8Standard reports(91) Ratings
The software offers pre-built reports with metrics standard to the category.
- 8.8Custom reports(87) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 8.8API(79) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 9.6Role-based workflow & approvals(82) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 9.5Customizability(85) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.4Integration with Salesforce.com(63) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with Microsoft Dynamics CRM(50) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 6.5Integration with SugarCRM(6) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Adobe Campaign?
Adobe Campaign Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Campaign Management Features
- Supported: Calendaring
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
Additional Features
- Supported: Segmentation and Audience Targeting tools
- Supported: Program, Activities, & Campaigns Organization
- Supported: Cross-Channel Orchestration Workflows
Adobe Campaign Integrations
Adobe Campaign Competitors
Adobe Campaign Technical Details
Operating Systems | Unspecified |
---|---|
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(383)Attribute Ratings
Reviews
(26-50 of 93)A great tool, except for the UI
A Good Fit for Customer Analysis
Adobe Campaign
Adobe Campaign: A Solid Solution for Managing Integrated Campaigns Across An Organization
It help[s] teams to leverage customer to run transactional email and use multiple communication channels like email, SMS, etc. It also helps to run welcome email campaigns for multiple brands and to run promotional campaign[s] [...] occasionally.
ACM...an impressive Marketing Automation tool
Awesome tool but crashes sometimes
We use it for
- Creating workflows
- Email marketing
- Data management