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Adobe Campaign

Adobe Campaign

Overview

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • Dynamic content (92)
    9.5
    95%
  • Standard reports (91)
    8.8
    88%
  • Dashboards (91)
    8.0
    80%
  • List management (92)
    6.3
    63%

Reviewer Pros & Cons

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Pricing

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Unavailable

What is Adobe Campaign?

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Demos

Adobe Campaign & WeChat Integration Demo - Leadstec

YouTube

Adobe Campaign: Tips and tricks to nail email marketing in 2018

YouTube
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

8.8
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.7
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

8.5
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

7.9
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

8.5
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.6
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Product Details

What is Adobe Campaign?

With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Adobe Campaign supports central workflow management, personalized email marketing, customer data management, and managed cloud services.

Adobe Campaign Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Campaign Management Features

  • Supported: Calendaring

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM

Additional Features

  • Supported: Segmentation and Audience Targeting tools
  • Supported: Program, Activities, & Campaigns Organization
  • Supported: Cross-Channel Orchestration Workflows

Adobe Campaign Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.

Oracle Marketing, HCL Unica, and LeadLife are common alternatives for Adobe Campaign.

Reviewers rate Triggered drip sequences highest, with a score of 9.7.

The most common users of Adobe Campaign are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(386)

Attribute Ratings

Reviews

(51-75 of 93)
Companies can't remove reviews or game the system. Here's why
Eduin Zuloaga | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We bought this tool to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift. We also used this tool to measure when customers receive our invoices, open them, and pay them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Adobe Campaign to help email marketing, segmentation and to be able to see the whole customer journey. It's currently only being used by our paid media department. This solution helps us manage email marketing across multiple channels and report our success on them. Adobe said it best - "See the whole customer journey on a single screen".
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We've improved email marketing with personalized and contextually relevant messages for our customers. We use the
native email capabilities in Adobe Campaign along with other marketing channels. With more complete data, we can offer better email personalization and improve automation, deliveries and email reporting.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Campaign has enabled our business to begin a journey down the road to true cross-channel marketing. We had to graduate from single-touch email campaigns to a more sophisticated marketing approach to remain competitive, and the Adobe marketing tool has been key. Very flexible (at the cost of up-front development).
Jyoti Yadav | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Adobe Campaign is used for the whole organization. It is mainly used for targeting customers via different communication channels, converting them to buyers, sending welcome emails, real-time offers, and multiple other functionalities.
We have a hybrid environment with multiple customer-centric functionalities.
As it's used for retail business purposes, it handles sending of offers to customers, real-time card scan requests, and fetching customer data and sending a response via a web service call.
Score 7 out of 10
Vetted Review
Verified User
Having recently started to use this software for managing the engagement of schools and public events, we were trying to evaluate this against doing it manually, and this hands down is the easiest way to manage this process. It's great for assigning distinct profiles for easy communication with the schools, and the email creation/manager section is exactly what we needed. There are a few drawbacks though, as it's pretty difficult to get into quickly and not easy to manage unless you're experienced, so it's been a bit of a journey!
Martin Palermo | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Campaign has given us the best tools so that we can keep in touch with each one, personally, with our clients. It has facilitated all CRM campaigns and our marketing department has felt good when using Adobe Campaign. It is very easy to develop marketing campaigns via email since it is the main channel for the client-seller.
Adam Farrell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are active users of Adobe Marketing Cloud since 2016. Adobe makes it easy for us to uniformly brand our content across different marketing channel. This way, we do not need to waste time by updating the brand identity in several places when a client requests an update.
We use Adobe Campaign to target, optimize, and evaluate marketing campaigns on behalf of our clients.
The platform allows us to create and execute complex marketing campaigns across several channels where advanced targeting put the right message in front of the most engaged audience. Our designers quickly produce stunning web content working directly in both the Marketing or Creative Cloud.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Campaign has a very convenient interface with all the necessary tools required to create any type of campaign be it simple or complex and comes with intuitive features such as email delivery and integration with third-party apps. It helps our organization attach and send messages internally as well as recover previous messages.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We purchased Adobe Campaign to use as an Enterprise Communication Platform to be our in-house solution for managing and sending email and SMS communications. We needed a single product to be used for marketing communications to our customers. We utilized the email tracking capability that Campaign offers to provide us with insights into unique opens and click-throughs to gauge the effectiveness of our communications and to determine which email campaigns provided the most lift.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Campaign helps up track our customer experience and makes email marketing easy to send out. The interface is modern and easy to navigate by even the least computer-savvy staff members! Given that digital marketing is on the rise, it's an excellent tool for any business wanting to expand their client base and for those who pride\ie themselves on customer service.
Score 7 out of 10
Vetted Review
Verified User
Adobe Campaign is being used by our digital marketing department in our organization to build target audiences and orchestrate different channels across our entire product catalog and all our clients. As we cover 360º solutions with lots of different customers (offline, online) Adobe Campaign helps us in integrating all channels and achieve a great user experience.
Michal Mihalick | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Campaign is our multi-channel marketing solution, incorporating direct mail, email, and mobile. It has a really intuitive UX that one expects from an Adobe product. It sports a slick, attractive interface that is easy to use and fun to learn and includes a vast array of essential marketing tools, from analytics to campaign management. Adobe Campaign also includes some features that are very nice to have on tap, such as a mobile app, customization, and personalization options. Also, the integration possibilities with other tools are invaluable.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Campaign within our department. The solution is helping us to orchestrate customer journeys across channels. It's an important element on our communication strategy and change management processes, enabled by a complete set of technologies. Using the solution we are able to easily automatize our needs and reach a broader audience efficiently with the right accurate message.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We utilize Adobe Campaign across our entire company as a way to engage with current and prospective clients in the most engaging way possible ... one on one. It has marketing automation functionality and strong analytics features that integrate seamlessly with our CRM platform. We have been able to customize it to our specific needs and remove roadblocks that have caused us time and money in the past. Now all is handled while we sleep.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Campaign Classic v7 for offers and emails and deliveries in marketing. We use Postgres for backend database. We design workflows to import data into a Postgres database in the cloud. We use Audience Manager and Adobe Analytics and personalized offers via email and push notifications. This allows for a 360 degree view of your customer.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is being stood up so that we can support our Marketing Business partners by automating e-mail communications. The Marketing Automation team utilizes this tool within the IT area. Plans are to create a best in class marketing campaign automation across multiple channels to support the initiatives of our Marketing partners.
AMIT KUMAR | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Photobox Group is using Adobe Campaign as an Enterprise Marketing Platform to manage cross channel marketing for multiple brands (PhotoBox, Moonpig, and Hoffman). In a year, we send more than 2 billion communications via Adobe Campaign for more than 13 business units. Adobe Campaign helped us to deliver the right communication at the right time to the right customer segments, at scale.

Adobe Campaign is used for multiple CRM activities, like triggered campaigns, newsletters, real-time campaigns, and service emails. It's doing an excellent job. We can track the communication history of a user in a single screen which helps us understand our user behaviour and segment them for future campaigns.
Imranul Mazumder | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our company works on four verticals: Risk, Assurance, Standards, and Property. Adobe Campaign is used in the three portfolios for end-to-end campaigns for creating awareness, demand generation, contact acquisition, and retention. We are using it as an email marketing tool on a daily basis and recently started using the SMS feature to reach out to more probable customers. Most of our marketing managers are from a non-tech background and the way Adobe Campaign works fills the tech gap.
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