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Adobe DTM Reviews

43 Ratings
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Score 8.2 out of 100

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Adobe DTM Scorecard Summary

Likelihood to Recommend (43)
8.2
Likelihood to Renew (1)
10.0
Usability (2)
5.0
Support Rating (1)
10.0
Implementation Rating (1)
10.0

Feature Scorecard Summary

Security
10.0
Role-based user permissions (5)
10.0
Tag Management
9.4
Tag library (4)
8.9
Tag variable mapping (5)
9.9
Ease of writing custom tags (5)
10.0
Rules-driven tag execution (5)
9.0
Tag performance monitoring (4)
10.0
Improved page load times (5)
10.0
Mobile app tagging (4)
10.0
Library of JavaScript extensions (2)
7.1
Data Management & Integrity
7.6
Event tracking (4)
10.0
Mobile event tracking (4)
10.0
Data distribution management (3)
7.0
Universal data layer (4)
10.0
Automated error checking (3)
1.0

What is Adobe DTM?

Adobe Dynamic Tag Management (DTM) lets marketers manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. Dynamic Tag Management enables responsive delivery of user-specific content, providing control to companies seeking to thrive in today’s digital marketplace.

Adobe DTM is considered legacy, and while it will be supported it will not recieve feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Categories:  Tag Management

Adobe DTM Competitors

Adobe DTM Technical Details

Operating Systems: Unspecified
Mobile Application:No