Adobe DTM Reviews

40 Ratings
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Score 9.6 out of 100

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Richard Perroset | TrustRadius Reviewer
Score 10 out of 10
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Alternatives Considered

Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to deploy tags quickly and easily and use rules and conditions to control when event tags should be fired. Google Tag Manager has a Preview mode that allows you to test your tags before deploying them to production. This is very handy since it can uncover situations where your desired results turn out to be anything but.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Alternatives Considered

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.
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Gitai Ben-Ammi | TrustRadius Reviewer
Score 9 out of 10
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The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.
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Feature Scorecard Summary

Role-based user permissions (5)
Tag library (4)
Tag variable mapping (5)
Ease of writing custom tags (5)
Rules-driven tag execution (5)
Tag performance monitoring (4)
Improved page load times (5)
Mobile app tagging (4)
Library of JavaScript extensions (2)
Event tracking (4)
Mobile event tracking (4)
Data distribution management (3)
Universal data layer (4)
Automated error checking (3)

About Adobe DTM

Adobe Dynamic Tag Management (DTM) lets marketers manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. Dynamic Tag Management enables responsive delivery of user-specific content, providing control to companies seeking to thrive in today’s digital marketplace.

Adobe DTM is considered legacy, and while it will be supported it will not recieve feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Categories:  Tag Management

Adobe DTM Competitors

Adobe DTM Technical Details

Operating Systems: Unspecified
Mobile Application:No