Adobe DTM Reviews

Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to deploy tags quickly and easily and use rules and conditions to control when event tags should be fired. Google Tag Manager has a Preview mode that allows you to test your tags before deploying them to production. This is very handy since it can uncover situations where your desired results turn out to be anything but.

Adobe DTM provides a more secure data analytics solution. It is customized and best used on large scale deployments of websites with pages 10,000+. The Adobe Analytics tool, once learned, is very easy to use and provides more robust, customized graphics and ability to export data to "securely" via FTP from the cloud to SQL database.

The one thing GTM has over DTM is that there are a bunch of hosted pixels by companies like Facebook. Otherwise, it's incredibly inferior. The DTM UI is easier, more intuitive, and more comprehensible. Debugging is easier as well, and the triggers are better defined in DTM. Version control is far superior and it's so easy to tell what tags are firing and when. I went from DTM to GTM when switching jobs and was so relieved when my new company made the switch to DTM. I'm much happier and it's much easier now.

First of all, it's a free tool. We have selected it because of the features and the speciality of the tool. This tool definitely saves money for the company, as there is not as much dependency on the developers.

Adobe Dynamic Tag Management is no Tealium. However it doesn't need to be.

Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.