August 31, 2019
Score 10 out of 10
Read Richard Perroset's full review
Google Tag Manager is free software from Google that allows you to deploy many different types of tags quickly and easily without utilizing web developers. Dynamic Tag Management, on the other hand, can only be acquired if you purchase an adobe solution. It too allows you to deploy tags quickly and easily and use rules and conditions to control when event tags should be fired. Google Tag Manager has a Preview mode that allows you to test your tags before deploying them to production. This is very handy since it can uncover situations where your desired results turn out to be anything but.