Adobe DTM Reviews

40 Ratings
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Score 9.6 out of 100

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Reviews (1-6 of 6)

Richard Perroset | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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Likelihood to Recommend

Dynamic Tag Management allows you to tag any data elements on a page in order to track every aspect of your customer's journey. Its ease of use and the ability to deploy tags without having to involve a web developer leaves marketing to iterate without the lag time of a code release. I haven't found any areas where improvement is needed.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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DTM is best when you have a large enterprise, 10,000+ web pages to deliver and requires secure proprietary web data. It does require pre-planning, strategy and staff to implement, managed and test prior to going live. For smaller website implementations, Google Analytics is free, easy to implement and analyze.
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Gitai Ben-Ammi | TrustRadius Reviewer
Score 9 out of 10
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If you're on the Adobe stack at all, you absolutely need DTM. It will make your life infinitely easier. It's so simple to update your Adobe Analytics code and have version control, and when we implemented Adobe Target, it took literally less than 15 minutes for me to do. I also think it's significantly simpler than Google Tag Manager. I went through all manner of difficulty when implementing tags on that and have not had similar problems on DTM. If you're frequently placing pixels, it's a great tool that will speed their deployment.

The only situation in which I think a tag manager is not appropriate is if you have a dev with too much time on their hands. Otherwise, get a TMS and get DTM.
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Barry Mann | TrustRadius Reviewer
Score 6 out of 10
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Likelihood to Recommend

Key question: what will you be using it for? If your need is simply to maintain Adobe tags, it does what it says on the tin! There is an increasing trend to deploy another enterprise TMS alongside DTM (with different governance arrangements) for marketing tags.

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Jay Corcoran | TrustRadius Reviewer
Score 10 out of 10
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Likelihood to Recommend

It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
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Feature Scorecard Summary

Role-based user permissions (5)
10.0
Tag library (4)
8.1
Tag variable mapping (5)
8.9
Ease of writing custom tags (5)
9.3
Rules-driven tag execution (5)
8.8
Tag performance monitoring (4)
9.5
Improved page load times (5)
9.8
Mobile app tagging (4)
9.5
Library of JavaScript extensions (2)
7.1
Event tracking (4)
9.8
Mobile event tracking (4)
9.8
Data distribution management (3)
7.0
Universal data layer (4)
9.8
Automated error checking (3)
1.0

About Adobe DTM

Adobe Dynamic Tag Management (DTM) lets marketers manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. Dynamic Tag Management enables responsive delivery of user-specific content, providing control to companies seeking to thrive in today’s digital marketplace.

Adobe DTM is considered legacy, and while it will be supported it will not recieve feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Categories:  Tag Management

Adobe DTM Competitors

Adobe DTM Technical Details

Operating Systems: Unspecified
Mobile Application:No