Adobe DTM Reviews

40 Ratings
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Score 9.6 out of 100

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Reviews (1-6 of 6)

Richard Perroset | TrustRadius Reviewer
Score 10 out of 10
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Return on Investment

  • As you may know, Dynamic Tag Management is being discontinued partly because of its focus on Adobe only products, which made it difficult to implement third party software with it, and because it wasn't an open platform that allowed a community to build into it.
  • Being able to quickly deploy tags without involving a web developer saves money and time.
  • Tag Iterations can be done quickly and easily using different tagging templates that DTM can deploy without a code release.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
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Return on Investment

  • Excellent ROI investment "if" strategy and roll out are prioritized appropriately. Because this is a custom solution, Adobe does not provide this level of guidance.
  • From a project management timeline perspective, if the team rolling this out tries to tag everything, then they will quickly run out of time and overextend resource hours.
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Gitai Ben-Ammi | TrustRadius Reviewer
Score 9 out of 10
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Return on Investment

  • The key factor is that my devs are not tied up with petty things like adding JS or advertising pixels. Simple work like that can be handled by me while they work on feature development.
  • Release cycle is much shorter when a dev is needed, say for a direct call rule that involves JS being written. We don't have to go through the normal release cycle and can do it on an ad hoc basis without all the rigmarole of a hot fix.
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Barry Mann | TrustRadius Reviewer
Score 6 out of 10
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Return on Investment

  • It does shorten the analytics value cycle dramatically. Ask question > Architect > Deploy > Collect > Report > Answer Question
  • Data confidence
  • Code maintainability
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Jay Corcoran | TrustRadius Reviewer
Score 10 out of 10
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Return on Investment

  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
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Feature Scorecard Summary

Role-based user permissions (5)
10.0
Tag library (4)
8.1
Tag variable mapping (5)
8.8
Ease of writing custom tags (5)
9.3
Rules-driven tag execution (5)
8.8
Tag performance monitoring (4)
9.5
Improved page load times (5)
9.8
Mobile app tagging (4)
9.5
Library of JavaScript extensions (2)
7.1
Event tracking (4)
9.8
Mobile event tracking (4)
9.8
Data distribution management (3)
7.0
Universal data layer (4)
9.8
Automated error checking (3)
1.0

About Adobe DTM

Adobe Dynamic Tag Management (DTM) lets marketers manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. Dynamic Tag Management enables responsive delivery of user-specific content, providing control to companies seeking to thrive in today’s digital marketplace.

Adobe DTM is considered legacy, and while it will be supported it will not recieve feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Categories:  Tag Management

Adobe DTM Competitors

Adobe DTM Technical Details

Operating Systems: Unspecified
Mobile Application:No