Adobe DTM Reviews

40 Ratings
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Score 9.6 out of 100

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Reviews (1-6 of 6)

Richard Perroset | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Dynamic Tag Management is used to set up and deploy many tags across our website both for tracking as well as in conjunction with Adobe Target. One of the main benefits is that you can update your library and other implementation details without doing a code release. This frees up developer resources and allows Marketing to manage many of their tracking/Target testing activities with minimal implementation time.
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

It is being utilized across all global customer-facing websites coupled with a KPI, metrics and tagging strategy to measure and report online behaviors via the Adobe Analytics tool. From the data, we analyze and identify opportunities to improve the web visitor's online experience.
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Gitai Ben-Ammi | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

This is our primary tag management system. It is implemented on all marketing properties across our company. In addition to using this to deploy Adobe Marketing products such as Adobe Analytics, Adobe Target, and Adobe Media Optimizer, we use this tool to deploy pixels and other scripts. The ease of Adobe implementation is a huge factor, but as with all tag management systems, it's incredibly valuable to be able to deploy pixels and scripts without requiring developer assistance.
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Abishek Kumar | TrustRadius Reviewer
Score 8 out of 10
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Use Cases and Deployment Scope

DTM is used in our organization according to the client requirement. We offer other tag management solutions as well pertaining to the project and requirement. If the client is a small or medium business, we suggest Google Tag Manager, or if they already using Adobe Analytics, we recommend DTM.
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Barry Mann | TrustRadius Reviewer
Score 6 out of 10
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Use Cases and Deployment Scope

It does one thing extremely well and efficiently: manage Adobe tags. I have used it at several clients now to deploy Adobe Analytics [Omniture] and when working with a full-stack developer have been able to deploy/upgrade/repair Omniture very quickly. It is used mainly by the web analytics function, so that we can deploy (instrumentation) code quickly. The size of the prize = agility. I have had several engagements now where I have waited months to get changes made to Omniture code. It is a rather basic tool, the development path is not known and seems to be very slow without a great deal of investment in it compared to other enterprise TMS vendors. Only a small number of tags are supported out of the box. I would not use it for deployment of marketing tags.
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Jay Corcoran | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

We use Adobe Dynamic Tag Manager as part of our implementation of Adobe Media Optimizer. We are a hospitality based marketing firm, and consequently deal with all varieties of websites and reservation engines, and Adobe Digital Tag Manager, or DTM as I shall refer to it, make the application of Media optimizer and eCommerce code much simpler.
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Feature Scorecard Summary

Role-based user permissions (5)
10.0
Tag library (4)
8.1
Tag variable mapping (5)
8.9
Ease of writing custom tags (5)
9.3
Rules-driven tag execution (5)
8.8
Tag performance monitoring (4)
9.5
Improved page load times (5)
9.8
Mobile app tagging (4)
9.5
Library of JavaScript extensions (2)
7.1
Event tracking (4)
9.8
Mobile event tracking (4)
9.8
Data distribution management (3)
7.0
Universal data layer (4)
9.8
Automated error checking (3)
1.0

About Adobe DTM

Adobe Dynamic Tag Management (DTM) lets marketers manage tags and provides innovative tools for collecting and distributing data across digital marketing systems. Dynamic Tag Management enables responsive delivery of user-specific content, providing control to companies seeking to thrive in today’s digital marketplace.

Adobe DTM is considered legacy, and while it will be supported it will not recieve feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.
Categories:  Tag Management

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Adobe DTM Technical Details

Operating Systems: Unspecified
Mobile Application:No