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Adobe Dynamic Tag Management (discontinued)

Adobe Dynamic Tag Management (discontinued)

Overview

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to…

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Recent Reviews

Does what it says on the Tin!

6 out of 10
September 02, 2015
It does one thing extremely well and efficiently: manage Adobe tags. I have used it at several clients now to deploy Adobe Analytics …
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Popular Features

View all 14 features
  • Role-based user permissions (5)
    10.0
    100%
  • Ease of writing custom tags (5)
    10.0
    100%
  • Tag variable mapping (5)
    10.0
    100%
  • Rules-driven tag execution (5)
    9.0
    90%
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Pricing

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N/A
Unavailable

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

2 people also want pricing

Alternatives Pricing

What is ObservePoint?

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path…

What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

10
Avg 8.6

Tag Management

Features related to tag management

9.4
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

7.6
Avg 8.3
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Product Details

What is Adobe Dynamic Tag Management (discontinued)?

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Dynamic Tag Management enabled delivery of user-specific content, providing control to companies seeking to thrive in digital marketplaces.

Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Adobe Dynamic Tag Management (discontinued) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Dynamic Tag Management (DTM) was a tool used by marketers to manage tags, and for collecting and distributing data across digital marketing systems. Adobe DTM is a legacy, and it will not receive feature updates. Adobe invites users to upgrade to Launch on the Adobe Experience Platform.

Ensighten Manage, Google Tag Manager, and Commanders Act TagCommander are common alternatives for Adobe Dynamic Tag Management (discontinued).

Reviewers rate Role-based user permissions and Tag variable mapping and Ease of writing custom tags highest, with a score of 10.

The most common users of Adobe Dynamic Tag Management (discontinued) are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(46)

Attribute Ratings

Reviews

(1-1 of 1)
Companies can't remove reviews or game the system. Here's why
Jay Corcoran | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Adobe Dynamic Tag Manager as part of our implementation of Adobe Media Optimizer. We are a hospitality based marketing firm, and consequently deal with all varieties of websites and reservation engines, and Adobe Digital Tag Manager, or DTM as I shall refer to it, make the application of Media optimizer and eCommerce code much simpler.
  • It is a rules based tag management system that allows the application of tracking pixels much easier than hard coding.
  • By placing 2 pieces of code on the top and bottom of each page of a website, we can create rules that track certain events and relay the information back to Adobe Media Optimizer and Google analytics.
  • It has simplified the coding process so one doesn't have to generate tons of gory javascript to deploy on each individual page to get tracking.
  • The initial training can be challenging, especially for people without a strong coding background, but it isn't impossible.
  • The publishing process is relatively intuitive, but could be improved upon.
  • As it is a newer program for Adobe, support is limited.
It specifically saves tons of time by allowing you to use a tag based system for implementation of tracking pixels, in our case Adobe Media Optimizer, where before, we would have to write page specific javascript calling out each individual point of conversion, for the entire website. Now we can apply the universal tag management code throughout the site and simply create rules that trigger tracking pixels within AMO.
  • It has sped up the coding time of individual website 10 fold.
  • The rate of failure of tracking pixels to fire has dropped dramatically.
  • It has significantly sped up the progress of getting individual clients implemented into AMO.
  • none
Since we are using it almost exclusively with the implementation of Adobe Media Optimizer, we have not considered using a different tag management software.
As it interfaces so well with AMO, we shall be utilizing the DTM for any future client additions.
2
We are the search marketing and coding department
1
It does require a rudimentary knowledge of basic javascript ant HTML coding
  • We use it it track on page conversion tracking on client website which almost always diver to a 3rd party booking engine.
  • We also use it to implement ecommerce tracking in Google Analytics.
  • It also provides parametes to give us full tracking of revenue, room nights booked, and return on investment.
  • It has a built in testing platform which allows you to test the code before actually applying it to the website live.
  • It has made it easy to the point that with minimal direction, we can utilize analysts without extensive coding knowledge to create rules and apply tracking to websites.
  • By speeding up our implementation schedules
  • In applying ecommerce tracking to non-AMO clients.
  • In applying code to track shopping cart abandonment to assist with remarketing if possible.
  • Use it as the model of how we create clients new websites with the use of DTM in mind.
No
  • Product Features
  • Product Usability
  • Existing Relationship with the Vendor
It was designed to specifically integrate with Adobe Media Optimizer, and that's what we use it for.
I wouldn't change it at all
  • Implemented in-house
No
Change management was minimal
It made our AMO implementation much faster from the get go.
  • Getting users trained on the program initially.
It was quite seamless with the outstanding support from our Adobe account manager.
No
It is included with our AMO contract.
Although it is a newer product to Adobe, they seem to truly care about our challenges and are very proactive in making sure that we have the most knowledgeable support available in a timely manner.
No
At the initial launch of DTM, we had a few issues with coding, and were given direct support by one of the lead product development staff to resolve our issue in almost no time at all.
  • the testing feature really takes the guess work out of writing rules and prevents real time glitches going live.
  • the creation of the initial codes is quite easy to generate.
  • writing rules is quite logically designed to make it easy for even the inexperienced coding person.
  • none really.
No
It does exactly what it is designed for in a very user friendly fashion.
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