Livefyre is used across all of the CBSSports.com website to allow users to comment on are pages. It exists as a main component on virtually every page on the site that contains sports content. The types of pages include stories written by our editors, special event pages (e.g. Super Bowl), statistics pages, player pages, and team pages. Users can log into Livefyre using their CBSSports.com userid or, for non-registered users, login socially via Twitter or Facebook. It allows us to easily organize our comment structure without the need to maintain a large history of user comments. Each page is assigned a unique "article ID" based on a convention that we designed to fit each page, such that we can easily link the article ID to the piece of content that contains the comment board.