Forget plug-ins, try Adobe Experience Manager
We use it to manage the web page content of almost 4 different enterprises. We use it to create, edit, arrange, organize and redistribute …
Overview
What is Adobe Experience Manager?
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…
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Popular Features
- Role-based user permissions (38)8.484%
- Mobile optimization / responsive design (35)7.878%
- Page templates (37)7.676%
- Bulk management (36)7.272%
Reviewer Pros & Cons
Sr. Software Developer
Grazitti Interactive (Information Services, 1001-5000 employees)
Video Reviews
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Adobe Experience Manager User Review | Near Perfect Maintaining Sites
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Adobe Experience Manager Review | Quick Implementation that Saves Time
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Enables People to Create - Adobe Experience Manager User Review
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What is Adobe Experience Manager?
Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.
Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.
Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.
Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.
Adobe Experience Manager Videos
Adobe Experience Manager Competitors
Adobe Experience Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
Salesforce CMS, Acquia Digital Experience Platform, and Contentful are common alternatives for Adobe Experience Manager.
Reviewers rate Role-based user permissions highest, with a score of 8.4.
The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees).
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Reviews
(26-50 of 83)Companies can't remove reviews or game the system. Here's why
I'm the product owner for Adobe Experience Manager Sites for our organization. I work with a team of developers to implement new features, custom implementations for our needs, bug fixes, etc. - to make the product more aligned with the needs of the business, stakeholders, and users. We use Adobe Experience Manager sites to power all of our websites with both out of the box and custom code/uses. Our use case includes some content that is mostly static and many more dynamic uses for areas of the business that are constantly changing and updating (IE, hospitality products like shows and restaurants).
- Ability to customize the platform for business and stakeholder needs
- Easily handles lots of content
- Upload, storage, organization, and serving of image and videos via the DAM
- Manage multiple sites and styles of sites with a single application
- Site speed and performance can be impacted when using GraphQL for headless applications
- Adobe Experience Manager is difficult to learn for new users, and is often a burden to train users when authoring is delegated to property teams with high turnover
- Updating content is more difficult when using content fragments, as content needs to be updated in multiple areas
March 23, 2023
Adobe Experience Manager review
All our digital properties are on Adobe Experience Manager for our corporate site and logged in portals.
- Governance
- Touch UI
- Experience Fragments
- Time to stand up new sites
- Time to create new components
September 24, 2022
Adobe Experience Manager - A must for large businesses looking to optimize their digital presence
Currently, use AEM to manage all our corporate web pages and as a central content management system. It enables us to quickly build and maintain our websites, share content with customers and partners, and enable our entire digital customer journey. We also integrate other Adobe products, such as Adobe Analytics, for an easy-to-use ecosystem.
- Easy to use.
- Great UX.
- Integrates into other products/services.
- Works seamlessly with other Adobe products.
- Out of the box components could be better.
- Easier to view analytics on DAM assets.
- Certain specific features, like enabling multiple assets, could be easier.
September 22, 2022
Adobe Experience Manager - All in One Package.
Used AEM to build client websites, and it is super convenient and interesting working on AEM to build user imaginations into reality; the user interface and user experience with AEM are on another level. AEM increased engagement on one of our community websites which played a vital role while increasing the page visits; as it's cloud-based, we never have a think about working on different locations, and it's super easy to deal with multiple instances.
- Community Forums.
- Asset Management.
- Drag-drop widgets.
- Managing Customisations.
- Custom UI/UX management.
- Custom code implementation on specific pages without increasing load.
- Platform dependent website development.
September 16, 2022
AEM delivers on value to the enterprise
- headless content delivery
- fast form creation and movement of data
- AI for asset tagging which makes finding assets easy for any type of user
- direct integration with Adobe Workfront for the content supply chain
- time to deploy
September 16, 2022
Adobe Experience Manager - The best tool for building your website and managing your assets
Typically we use Adobe Experience Manager Sites for building full websites that are modular (i.e. use components) and also integrated with other Adobe Experience Cloud tools such as Adobe Analytics and Adobe Target. Additionally, we use Adobe Experience Manager Assets for storing documents and images that are then used across multiple channels (email, website, app, etc.). Lastly, we use Adobe Experience Manager Forms for building individual landing pages, for example a marketing opt-out page connected to Adobe Campaign.
- Build web pages easily by using components
- Approval process for Assets
- Intuitive interface
- Good separation between the Author server and the Publishing
- Integration with the rest of the Adobe stack
- In order to build components, developer knowledge is needed
- Some parts of the UI are difficult to use/find the first times you use the tool
- The integration from AEM Forms to Adobe Campaign could be more advanced
September 16, 2022
Fantastic once set up
Adobe Experience Manager module approach essentially allows us to pick a tailored solution to displaying our content online, with native integrations with both Adobe Analytics and Adobe Target, which are key products to our digital strategy. Setup is slightly more complicated and involved when compared to other more open platforms but it certainly delivers to expectation set by an enterprise level solution.
- Adobe Analytics integration
- Adobe Target intervention
- Adobe Launch works perfectly alongside it
- Not a big enough online community
- Minimal open development support
- Very complicated documentation
June 01, 2022
Easy to make web updates
I use Adobe Experience Manager from the analytics perspective by updating asset names and ensuring accuracy to flow into Adobe Analytics. My org uses it to create and update our website and maintain quality user experience across the board. Multiple users are able to edit and make updates which makes working together effective, and the structure of the folders keeps everything organized in the back end.
- Organized folder structure
- Quick updates/publishing
- Clean formatting
- Seeing what pages are still being modified
- Undoing actions that were mistakes
I work for an organization - HCL, we are platinum partners with Adobe and help implement Digital Marketing solutions to multiple customers across the globe
- Quick turnaround and time to market
- Content Authoring and publishing in hands of Marketeers
- Easy autorizing workflow solutions for Marketing team
- Integration with Remote DAM - it is highly complex for content authors to understand
- Communities & Forums, this is one area which needs to be focused
- OOTB image rendition and assets handling should be improved
We use Adobe Experience Manager to develop multilingual, modular, secure, and SEO-friendly websites and also manage the content that we deliver to other applications and tools. We also used Adobe Experience Manager to host the different creative files and data files. Adobe Experience Manager is very user-friendly and the content can be managed by the author or content creator without any involvement of a programmer or developer.
- It provides multi-site management, where we can develop the site in multiple languages.
- It provides reusable components that help authors to create content.
- It can easily export the content from Adobe Experience Manager to a mobile app or other applications.
- The implementation of OSGi makes it modular and scalable.
- Assets, like images and files, can be hosted on same Adobe Experience Manager server.
- Workflow can be improved.
- CSE should get trained in a better way.
April 22, 2022
The managerial experience and asset manager in one
With the help of this, we are able to not only build but also easily update websites for various clients. The assets are by far the best way to keep the mess away from the beauty. Loved the way we can easily integrate most of the plugins going around in the market.
- Easy ways to manage docs and images in assets folders.
- Brilliant ways and themes to create websites.
- Simple approach to create heavy sites.
- It can be made available for free for a little while.
- Many people may not be able to create everything at once and hence documents can be used.
Adobe Experience Manager helps deliver our ads and promotions around all our channels and website. It's crucial because we have multiple locations and regions, and we need to be nimble. Our website and ILS are central to our marketing. Adobe Experience Manager is driving the ads/promo hub and helping us deliver the best customer experience possible through the customer journey.
- Integration with our environment
- Package manager to push content change
- Publishing flow
- User interface
- Training and support
We have an in-house development team that develops custom implementations of Adobe Experience Manager for our clients. It is one of many CMSs our company works with to support our customers.
- Adobe Experience Manager's biggest strength is allowing marketing departments at our clients to build out their website with minimal tech involvement (once implementation is in place.) Marketing folks can create pages and arrange pieces on the page to build out a very professional and complex design without requiring a developer to deploy the update.
- Adobe Experience Manager is built on various open source platforms that make it possible to extend functionality in a lot of complex ways.
- Adobe Experience Manager also does a good job integrating with many of Adobe's other marketing products, which many clients find useful.
- I've found that Adobe Experience Manager isn't quite as stable as I'd expect an enterprise piece of software to be. There are a few out of the box components that are finnicky/fragile.
- Supposedly this has been improved in the latest release (6.0), but up until 5.6.1 there were no true coding standards, so business logic could be found scattered all over in scriptlets and servlets. The scriplets would be part JSTL/Expression Language, part scriplet code. This is kind of a nitpick, but as a developer it definitely has an impact.
February 04, 2022
Adobe Experience Manager (AEM) Review
Adobe Experience Manager (AEM) is what we use to control many of our marketing campaigns org-wide, and is crucial to our overall corporate marketing strategy and initiatives. It is largely where we house a lot of the content used in these campaigns and target activities and allows us to stay extremely well organized, as well as enabling us to creating a lot of our pages for our users which holds this content.
- The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
- Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
- The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
- Templates can be a little more tricky to create/edit without a certain level of technical acumen.
- AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
- In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
February 04, 2022
Best in Class Content Management System
[Adobe Experience Manager] is the new website CMS at our organization. It is mostly being used by the development teams at the moment as we roll out the new platform. Eventually, end-users will be able to author content and publish pages directly.
- Scalability
- Deep integrations with the larger Adobe Marketing ecosystem
- Best in class digital experience
- High learning curve for development
- Used by marketers but requires high engineering resources to develop
February 04, 2022
Very versatile, use it for almost any purpose!
Currently our company has branches worldwide, in over 100 countries. The purpose for our use of Adobe Experience Manager is connecting employees from different countries, no matter the language barrier. Each country has their own set up where the language can be chosen accordingly. All employee information can be input, stored and updated when required. Although it is not widely used for the purpose which my company uses it for, it is very beneficial for us. I assist the main administrator with the responsibility of updating content for our employees, and where necessary, potential clients.
- Freedom to customize and manage our environment.
- Right choice for our multi-language, multi-site implementation.
- Issues while dealing with Excel format documents.
- Scheduled page updates can sometimes be unreliable.
February 02, 2022
Give your content a break
I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM platform of choice integrating it with Adobe Campaign.
- I love the native integration with Adobe Campaign that it has
- Email template/page design functionality
- Ability to pull through personalisation fields and blocks into AEM
- Headless content capability
- I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
- Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
- Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
February 02, 2022
Things to know before selecting AEM as your CMS
Adobe Experience Manager as a CMS platform is been used in our organization to design websites, manage content for digital campaigns such as email templates, images, logos, etc. With AEM, our goal is to create a seamless and consistent digital experience for customers visiting our website, receiving emails about products and services they are interested in, and efficiently managing access to digital content by different teams and users. AEM helps in implementing website changes without any development lifecycle and testing cycles.
- Efficiently manages digital content which can be searched and accessed easily.
- Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
- Headless CMS approach to minimize the impact of failure.
- Eliminates long development cycles.
- Complexity in using the platform requires a specific skill set such as java programming.
- AEM forms can be simplified in terms of component design.
- Product UI can be simplified.
February 02, 2022
AEM | Tool in Adobe Suite that is most useful
The Adobe Experience Manager (AEM) is used in most of our organization's departments and by our external agencies to create content for our marketing campaigns. By using it, we can create the required pages (Single Page applications - SPA), landing pages, and email design, which can be integrated with our campaign tools (ACS) in the future. At present, while everyone is moving more towards digital marketing, this is a good tool to help you effectively
- Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
- Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
- Components availability
- Reporting part need improvement
- Difficult to learn if you are not from UI background
Adobe Experience Manager is used by several departments across the organization to manage and publish websites. These are generally
marketing websites containing product marketing content, thought
leadership articles, product support content, news stories, and other
related or supporting pages. However, it does not serve all the needs of
certain websites as some sites also need WordPress.
- It's possible to break down elements of pages into distinct reusable components [that are] useful.
- The multi-site manager feature is helpful when managing a site that spans multiple countries and/or languages.
- It works well with Adobe Assets when needing to pull in assets, such as images or PDFs.
- The code it produces tends to be more bloated than I would like, which isn't great for page loading times.
- While the obvious site search solution to use on AEM-created sites is the Adobe solution, Search & Promote, Adobe has not made [the] investment in S&P a priority for years.
- While there is some flexibility in the relationship between internal folder structures and public-facing web page URLs, there are some limitations [that] I have found frustrating.
November 30, 2021
Easy to get into Customer Management
We use this program to have an overview of a website. This tool really helps the team take control of all the contents of a website such as marketing, promotion, etc. It gives us an opportunity to check these conditions as if we were the users before publishing. As a UX designer, this tool is very useful because of the amount of control we have over the documents and the visibility.
- Managing folders
- Easy to use
- Simple layout
- Customizable
- Quick edit
- We could have more methods of sharing the work to do user tests.
- An ability for guests to join and edit without an account.
- Different templates or themes for the contents/plugins.
November 07, 2021
A Comprehensive Array of Tools to Win Your Customers
[It is] an asset management system [that] basically helps you manage your digital multimedia assets. [The] main benefit of a digital asset management system is that it speeds up the process of I/O operations and usage of all the digital multimedia files within
your team. Adobe Experience Manager is a collection of multiple components, such as [a] content [management] system, digital asset [management] system, as well as [a] cloud service.
- [It] makes the process more flexible and easier to get our content [on] multiple sites [with] many users from different countries using different languages.
- [It is a] comprehensible content management system with [an] inline editing facility and drag and drop functions to increase productivity.
- [It is] helping the team to find target customers geographically and run campaigns globally with more control.
- [The] platform is [a] bit difficult to learn for someone without a technological background.
- [The] initial cost is very high so small businesses would not be able to afford Adobe services.
- [The] technical involvement is so high with the AEM daily operations.
August 23, 2021
Adobe Experience Manager - Your One-Stop Solution
It solves our marketing team's development process of our brand site. It cuts down development time by utilizing reusable components, which are developed once by Adobe Experience Manager developers, and then rapid development is possible to create new pages with the same components with people who might not have the technical know-how of how it is implemented under the hood.
- One language master copy for multiple country sites
- Reusability of components
- Easy to pickup
- [The] use of Sightly for frontend could be avoided.
- Frontend and backend decoupling should be much more streamlined and with better documentation.
- [It could have a] more intutive authoring experience.
August 23, 2021
Adobe Experience Manager Review
It is used across the whole organization worldwide as our web platform and digital asset management. We build product pages, event pages, store many marketing material pieces such as white papers, brochures, datasheets, and house thousands of pictures.
- It is simple to use.
- It's powerful.
- [It has a] centralized environment [that] makes sharing data worldwide easy.
- Although it is easy to use, when creating a webpage, there is not much flexibility. [For] example, if you use a 4-block panel but only have 3 images to post, you cannot center it on the page. They automatically align to the left. You have to be [a] super user and add coding.
- It is a very complex tool and our IT department is constantly involved in maintaining it.
June 01, 2021
Organization at its Finest!
Adobe Experience Manager is currently being used solely within my office, which consists of four individuals. It aids in allowing my team to sort through files and find things that may have been misplaced. This is especially effective because, in real estate, compiling documents is half of the battle and must be done efficiently.
- Allows editing within the group
- Organizes files
- Creates templates for files and data
- Design creativity
- Login Process
- Copy and paste features