Forget plug-ins, try Adobe Experience Manager
We use it to manage the web page content of almost 4 different enterprises. We use it to create, edit, arrange, organize and redistribute …
Overview
What is Adobe Experience Manager?
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…
Recent Reviews
How Adobe Experience Manager Differs From Its Competitors
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Popular Features
- Role-based user permissions (38)8.484%
- Mobile optimization / responsive design (35)7.878%
- Page templates (37)7.676%
- Bulk management (36)7.272%
Reviewer Pros & Cons
Sr. Software Developer
Grazitti Interactive (Information Services, 1001-5000 employees)
Video Reviews
12 videos
Adobe Experience Manager User Review | Near Perfect Maintaining Sites
10:40
Adobe Experience Manager Review | Quick Implementation that Saves Time
05:23
Enables People to Create - Adobe Experience Manager User Review
04:59
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What is Adobe Experience Manager?
Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.
Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.
Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.
Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.
Adobe Experience Manager Videos
Adobe Experience Manager Competitors
Adobe Experience Manager Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.
Salesforce CMS, Acquia Digital Experience Platform, and Contentful are common alternatives for Adobe Experience Manager.
Reviewers rate Role-based user permissions highest, with a score of 8.4.
The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees).
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Reviews
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September 12, 2023
Adobe Experience Manager Review
We use it to support our websites, as right now what we're using it for is our public websites. It hosts all of our public sites, if you're looking out at like anthem.com, elancehealth.com, and carelon.com, it's our public presence, so it allows our authors to be able to author content quickly and get it out to production. It allows us to get quick speed to market for any of the changes we need it to get out there. Also, there is another part of the company that also uses it for EAP, messaging, and campaigns. We also use different parts for other branches of it like Adobe Target and Adobe Analytics. So we use it to get more information about how the product's actually being used, and how the sites are being used to make sure that we get the best information out there for the customer.
- It does allow us to stand up a website relatively quickly.
- It allows us to componentize different parts. When we are trying to get to production, we can segment out the development from the authorship. If we want to have development go all the way through in a dark release, we can do that separately and then have that ready for the authors, and then the authors can pick up the components and create the pages and release those at any time. So they're able to do a lot more independently without needing a lot of development support. Depending on what they're trying to put in production, it reduces their dependency on engineering, so it makes it so it's a lot easier for them to get things out into production quickly. Also, it allows the authors to be able to push their content into production anytime and then they can author it and they feel like they have a lot more power that they didn't have before. We're also creating templates and websites that they can actually get more messages out there quickly to the consumers so that we can like, let's say we wanted to create a marketing site with flexible phone numbers. They could get that out quickly, get the message, get the campaign with little to no engineering support. There might be some but it's less than it was with the other heavy lifting we've had with other content management systems.
- One of the problems that we particularly have and would love to see a lot of improvements with is the we use cloud manager for deployments. Specifically with the managed services, we have a lot of issues with the fact that it is one pipe and one pipeline. So if we do a deployment, we have one thing at a time and you have to wait for one batch and one deployment to go through. So typically if you push one thing through the stage, you have to wait and then it goes to prime, and then if you have another batch that you need to send up, you usually typically have about an hour or four hours wait while everybody's doing validation and then it has to go to production. So we need to find a way to either have multi pipes or multi-stage ability to be able to get more things staged or ready to go or be able to have a better deployment mechanism to get things into production because that wait time and that it's just the cycle is just hard.
September 11, 2023
Adobe Experience Manager Review
I don't really use it in my organization, I use it in other people's organizations, so I'm on the development side, architectural side, so I configure, develop, build. I don't actually use it to author the site itself but I empower other people to do that for themselves.
- It enables people to create their own branding, their own messaging across the site, multilingual, multinational, while maintaining their brand ensuring that it's compliant with not only their brand, but also their legal necessities. And spin it up very quickly
- It's hard to say off the top of my head. Like I come across issues almost on a daily basis. But they're small things. There are things that would make my life easier as a developer, right? If certain configurations maybe were a little more intuitive or automated. But I also think that it's improving a tremendous amount and we just went live with am as a cloud service customer on like, just this past week and it was one of the smoothest goli I've ever had. So I think it's, it's come a very long way.
September 07, 2023
Adobe Experience Manager Review
We use Adobe Experience Manager to manage our content production delivery to our members. So that's the key purpose of using Adobe AEM. The key problems and issues right now is we are in the process of transforming our legacy website to the AEM platform. So a lot of the design and content needs to be reviewed and tested. We are also developing new, best-in-class components and templates for mobile responsiveness to increase and improve our user experience. So there are a lot of challenges in terms of the skillset and knowledge of using the product.
- The ease of use and the user interface and the ability to have different user groups. For example, last year we implemented an internal audit for company approval. By using the built-in AEM workflow, we were able to achieve and make sure all the content authored by the content production team is sent through and reviewed by our content editor team. Every trace of the changes is captured in the workflow archives. So that's a very great addition to our implementation last year.
- I wish Adobe could have some documentation or maybe training sessions, webinars, and maybe more people, to talk about how to improve the platform. So for example, we're building the new templates for web pages. And sometimes when we work with our in-house IT team, and then we have to do a very good segregation between content and code. And for one instance we deploy the code, we accidentally override the templates that we authored before. So there's not much documentation that can be found on the Adobe Experience League.
March 23, 2023
Adobe Experience Manager review
All our digital properties are on Adobe Experience Manager for our corporate site and logged in portals.
- Governance
- Touch UI
- Experience Fragments
- Time to stand up new sites
- Time to create new components
September 16, 2022
Adobe Experience Manager - The best tool for building your website and managing your assets
Typically we use Adobe Experience Manager Sites for building full websites that are modular (i.e. use components) and also integrated with other Adobe Experience Cloud tools such as Adobe Analytics and Adobe Target. Additionally, we use Adobe Experience Manager Assets for storing documents and images that are then used across multiple channels (email, website, app, etc.). Lastly, we use Adobe Experience Manager Forms for building individual landing pages, for example a marketing opt-out page connected to Adobe Campaign.
- Build web pages easily by using components
- Approval process for Assets
- Intuitive interface
- Good separation between the Author server and the Publishing
- Integration with the rest of the Adobe stack
- In order to build components, developer knowledge is needed
- Some parts of the UI are difficult to use/find the first times you use the tool
- The integration from AEM Forms to Adobe Campaign could be more advanced
February 04, 2022
Adobe Experience Manager (AEM) Review
Adobe Experience Manager (AEM) is what we use to control many of our marketing campaigns org-wide, and is crucial to our overall corporate marketing strategy and initiatives. It is largely where we house a lot of the content used in these campaigns and target activities and allows us to stay extremely well organized, as well as enabling us to creating a lot of our pages for our users which holds this content.
- The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
- Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
- The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
- Templates can be a little more tricky to create/edit without a certain level of technical acumen.
- AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
- In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
February 04, 2022
Best in Class Content Management System
[Adobe Experience Manager] is the new website CMS at our organization. It is mostly being used by the development teams at the moment as we roll out the new platform. Eventually, end-users will be able to author content and publish pages directly.
- Scalability
- Deep integrations with the larger Adobe Marketing ecosystem
- Best in class digital experience
- High learning curve for development
- Used by marketers but requires high engineering resources to develop
August 23, 2021
Adobe Experience Manager - Your One-Stop Solution
It solves our marketing team's development process of our brand site. It cuts down development time by utilizing reusable components, which are developed once by Adobe Experience Manager developers, and then rapid development is possible to create new pages with the same components with people who might not have the technical know-how of how it is implemented under the hood.
- One language master copy for multiple country sites
- Reusability of components
- Easy to pickup
- [The] use of Sightly for frontend could be avoided.
- Frontend and backend decoupling should be much more streamlined and with better documentation.
- [It could have a] more intutive authoring experience.
May 24, 2021
Easy to Integrate Adobe Experience Manager
Adobe Experience Manager helps us create, manage, and optimize digital customer experiences. It is being used by one department. It addresses our need for asset navigation and document uploads.
- It can can handle a lot of content.
- Access to creative Cloud integration.
- Task management solution.
- More flexibility available in AEM’s structure.
- Consistent user interface.
- Learning of the software could be easier.
Since we implemented this service to our company it has allowed us to keep full control of all the websites of our organization, with this platform it is very easy to improve the experience of our customers as it is a very good system and allows us to make constant improvements. If we compare this service with the previous one we had, our team has improved a lot due to the high efficiency and excellent experience it provides when working. Adobe Experience Manager is a platform that is implemented in all departments of our company.
- With this service, it is very easy to develop eye-catching content for customers, as it provides very good tools for marketing, with a wide variety of templates and high capacity for customization.
- Its multi-channel content feature allows us to share content with our customers far beyond the web and mobile, as we can reach them through single-page applications, screens and other kinds of devices.
- Its option that provides real-time reports, allows us to know how satisfied customers are and what improvements can be made.
- The high availability of this cloud service is a great advantage to have easy access to this software.
- The tool is sometimes slow to operate and this can lead to some loss of time. But this has happened to me on only two occasions.
- In some cases, there may be a part where the tool has a small learning curve for inexperienced users, but the reality is that it is not a big deal.
- Its cost is quite high but it is the best existing service I know.
We use Adobe Experience Manager primarily in our HQ digital department, but we also have helped implement it to staff and departments in many other countries around the world. We use it to host our main corporate website, as well as our staff intranet site and several other smaller sites. Adobe Experience Manager addresses our organizational need for a powerful, enterprise-level CMS that can handle translations and live copy, experience fragments and dynamic content, integrations with analytics and targeting tools, and many of the cutting-edge Adobe technologies that are included out of the box.
- Adobe Experience Manager is great for maintaining large websites with lots of content. It has a comprehensive repository and folder structure which makes it easy to organize and break down your website into sections.
- Although we have not personally used it much yet, Adobe Experience Manager has integrations with the other Adobe Experience Cloud products such as Campaign, Target, and Analytics. The newest version(s) also have integrations with Creative Cloud products like Photoshop, which allows creatives to upload assets directly into the DAM.
- Adobe Experience Manager has powerful live copy/translation tools that allow you to clone and translate webpages into other languages for alternate language versions of your site.
- The new Touch UI interface could use a lot of improvement. Many of it is smaller detail items/features, but when using the system extensively it can become cumbersome.
- There is a bit of a learning curve because of the depth of what Adobe Experience Manager can do. Even basic editing and page creation, while relatively simple at the most basic level, is not as intuitive and easy to use as other systems like WordPress.
- Development can be complicated. Although I've not personally done much in terms of dev work, my experience and what I've heard from my colleagues indicates that there are some complexities that make it not as easy to develop in as other systems.
- The source edit option within the rich text editor does not include syntax coloring for the code, or even a different serif/monospaced font. It is the same sans serif font as the regular rich text, which makes it hard to read.
December 20, 2018
AEM is robust CMS with some features but it has a learning curve
We used it to create templates for pitch work. These templates were then used and customized according to the client.
- You can create robust templates in this CMS and reuse later
- Managing small or big sites become easier
- You can use it with Adobe Cloud
- It has a learning curve, not everything is straightforward even if you are familiar with other CMS's
- Depending how big your site is, it can become a bit slow
December 07, 2018
Adobe Experience Manager is a Great Fit for Efficiency, Room for Improvement with Creativity
The nine websites for my company are engineered within Adobe Experience Manager. This is primarily used and managed within our eBusiness department, but is obviously impacted by all our lines of business. Since we operate nine websites that are similar but separate, Adobe Experience Manager is a great solution to maximize efficiency.
- Adobe Experience Manager allows our company to manage multiple sites simultaneously.
- Adobe Experience Manager make it easy to share review sites for necessary sign-offs.
- Adobe Experience Manager is a flexible resource and can always be what you make of it.
- Searching for and organizing images can be a clunky experience.
- Standard components frequently do not meet our needs. New components must constantly be in production to run what I usually consider pretty standard functionality.
- Steep learning curve for people not used to web design or development. Not intuitive at all levels.
The editorial department uses Adobe Experience Manager (AEM) daily to post news stories -- articles of varying lengths -- with images, links, etc. Marketing uses AEM, as well, to post marketing information and collateral.
- Provides instant access from anywhere with a web connection to content.
- Enables development and use of large image repository that is well organized, promoting easy reuse and accessibility.
- Accommodates near-real-time edits/changes; changes are reflected almost instantly, as soon as refreshed.
- Adobe does a decent job of adding features and support, such as for new file formats (added PNG support, when previously only supported GIF and JPG).
- User interface reminiscent of Microsoft Word, enabling fast customization.
- Great way to add Cloud capabilities and content management to your workflow.
- Easy to learn and use; learning curve minor.
- In all honesty, Adobe Experience Manager is not without its glitches, like anything. Some errors have perplexed our internal IT staff.
- Likely to require some finessing or customization to work with or port over assets in an existing system.
- Check that it supports any ancillary, third-party or custom solutions you might already use.
- Check on hardware requirements, to ensure your infrastructure is sufficient to take full advantage of AEM (web server capacity, speeds, etc.).
July 30, 2014
Adobe CQ (AEM) strongly delivers.
Score 8 out of 10
Vetted Review
Verified User
We are using Adobe CQ in the Merchandising department. It allows those teams to author and launch landing pages for the different sales and seasonal events we run on a regular basis. It helps them be independent of our technical teams for releasing and authoring all the pages they need, at the speed they need. At the same time, our technical team can provide customized templates, components and publishing workflows within certain boundaries that help us keep our design and development standards in check. All this while authors can publish new content any time they need without having to go through the rigorous release and deployment processes.
Our previous CMS solution was dated and it was costly for the organization to keep up with the pace of the Merchandising and Marketing teams. We were forced to plan too far in advance to give development teams time to put together new landing pages and it didn't allow for quick turn arounds like CQ does.
Our previous CMS solution was dated and it was costly for the organization to keep up with the pace of the Merchandising and Marketing teams. We were forced to plan too far in advance to give development teams time to put together new landing pages and it didn't allow for quick turn arounds like CQ does.
- Allows non-technical staff to author and publish content by focusing on the content itself and the needs of a given campaign instead of technical implementations.
- Content workflows allow varying degrees of complexity for content review and quality assurance before providing approvals on any piece before going live.
- Development teams can build very robust and complex component for handling virtually all posible needs: from integrating back-end web services to UI Widgets for content authoring; from multisite suites to multi-language components, CQ can handle it all thanks to the power of Java and the flexibility of Sling and JCR.
- Easy to scale for high-traffic sites and thanks to the Publisher/Dispatcher infrastructure, very flexible for caching and load balancing.
- Steep learning curve for both Authors and Developers when it comes to customized components and workflows.
- Development community is small and somewhat closed. It keeps growing with the years as CQ becomes more popular, which is a good thing.
- Expensive, both to purchase, train and certify. This makes it harder to learn unless companies are willing to spend thousands on official training.