Skip to main content
TrustRadius
Adobe Experience Manager

Adobe Experience Manager

Overview

What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Role-based user permissions (38)
    8.4
    84%
  • Mobile optimization / responsive design (35)
    7.8
    78%
  • Page templates (37)
    7.6
    76%
  • Bulk management (36)
    7.2
    72%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

12 videos

Adobe Experience Manager User Review | Near Perfect Maintaining Sites
10:40
Adobe Experience Manager Review | Quick Implementation that Saves Time
05:23
Enables People to Create - Adobe Experience Manager User Review
04:59
Return to navigation

Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.4
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 8.1

Web Content Creation

Features that support the creation of website content.

7.5
Avg 7.6

Web Content Management

Features for managing website content

7.3
Avg 7.1
Return to navigation

Product Details

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.

Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.

Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.

Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

Adobe Experience Manager Videos

Adobe Experience Manager Competitors

Adobe Experience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

Salesforce CMS, Acquia Digital Experience Platform, and Contentful are common alternatives for Adobe Experience Manager.

Reviewers rate Role-based user permissions highest, with a score of 8.4.

The most common users of Adobe Experience Manager are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(286)

Attribute Ratings

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Adobe Experience Manager to manage our content production delivery to our members. So that's the key purpose of using Adobe AEM. The key problems and issues right now is we are in the process of transforming our legacy website to the AEM platform. So a lot of the design and content needs to be reviewed and tested. We are also developing new, best-in-class components and templates for mobile responsiveness to increase and improve our user experience. So there are a lot of challenges in terms of the skillset and knowledge of using the product.
  • The ease of use and the user interface and the ability to have different user groups. For example, last year we implemented an internal audit for company approval. By using the built-in AEM workflow, we were able to achieve and make sure all the content authored by the content production team is sent through and reviewed by our content editor team. Every trace of the changes is captured in the workflow archives. So that's a very great addition to our implementation last year.
  • I wish Adobe could have some documentation or maybe training sessions, webinars, and maybe more people, to talk about how to improve the platform. So for example, we're building the new templates for web pages. And sometimes when we work with our in-house IT team, and then we have to do a very good segregation between content and code. And for one instance we deploy the code, we accidentally override the templates that we authored before. So there's not much documentation that can be found on the Adobe Experience League.
It's best suited for content creation for mainly the website, and then it actually helps us build a website very quick, without a lot of intervention from our IT department. So that's great. We use this product and work internally with our design team to build the content really quickly. We can build a microsite and build the whole company website on the fly within a very narrow time-to-market schedule. So it's really great to use AEM.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use a lot of the Adobe stack from our producers, which are our sales drivers. So producers use Marketo. A lot of the design and communications and marketing teams use things from InDesign, After Effects, and Adobe Workfront. We're using all of these things and there's all kinds of assets upon assets upon assets and documents and deliverables. We use it to tame the beast, wrangle all the work in, and corral everything in one place. That makes things super easy too for our designers working within InDesign. We can use AEM to corral pieces, whatever it might be, whether it's contracts or photos or logos, whatever the case may be, whatever kind of asset they need, we can load them up with it. So they have everything they need to actually focus on designing, which is their job. So it makes life easy. It kind of cuts away the distractions and clutter and puts everything in one place.
  • Having one centralized repository area for our design team to go. It's also great for those who are a little less tech-savvy and all the inputs and outputs. So when a request comes in, we're collecting everything we need to begin the work, but we can also use it to update. As the job changes or as the scope changes, we can be more dynamic and agile. So the pro is that we can, again, have one standardized place to keep everything, so it doesn't really matter who's looking for it, they can find it.
  • I can't really think of anything. I actually was a bit overwhelmed when I first started using it because I think a lot of people feel the pain of another system. But again, they all talk to and work so well together that it's kind of hard to find anything to crash on.
We'd been using different pieces of Adobe just ad hoc, wherever it was convenient. But in 2019, we really had a discussion of like, what can we do to centralize our work and make it more efficient and work for everybody, whether they're a designer or an admin person or an operations person. What can we do to make our work visible, transparent, and centralized? So this, I keep using the word gold standard, but having everything in one place yes, there are a lot of outputs, but it feels really good having kind of one input area. So there might be a lot of pieces of Adobe that we're using, but because of AEM, it really only feels like we're using like one or two. Just Adobe across the board, like having that one home where things can live so everyone can find it. It might create seven more deliverables, but we did it in one place that enough can't be said about how easy that is and how wonderful that is for efficiency.
Saren Sakurai | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
AEM powers all of our marketing efforts across the organization. We are a SaaS organization with a strong visual brand. The website has a very prominent role in all our Marketing and Sales efforts. The web is the repository of all our product information, videos, downloads, as well as enables our Demand Gen through landing pages and lead generation forms. It is at the center of the Marketing hub and represents multiple touch points along our buyers journey.
  • We designed our website to be modular, basically drag and drop within the CMS, which cut page development time by 80%.
  • We use Adobe Experience Manager Assets as our enterprise digital asset management system, to centralize our resource library of marketing assets such as white papers, infographics, data sheets, images, and videos.
  • The dynamic media feature in Adobe Experience Manager Assets is helping us transition to using videos as the primary assets on our web pages.
  • Tighter integration with our CRM out of the box would ease the ability to build new form capture, and more granular account targeting with Test and Target.
  • Better cookie management would ease the use of third party tools to manage our GDPR compliance.
  • Administrative panels to integrate with Google Search Console would help integrate with their SEO tools.
AEM is the perfect solution for building a cross-department publishing system for content-rich Enterprises. Starting with the Adobe Creative Suite, enabling asset management from Design through to Publishing on the web, and managing the workflow of approvals during multiple steps in the overall process—Adobe can be the one solution that spans all the various departments.

AEM is not, however, the easiest or cheapest solution. It does require experts to install, configure, enable and train all of the various groups involved. It's a commitment that needs to be made high up in an organization, but worth it if you can pull it off.
Courtney E. Howard | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The editorial department uses Adobe Experience Manager (AEM) daily to post news stories -- articles of varying lengths -- with images, links, etc. Marketing uses AEM, as well, to post marketing information and collateral.
  • Provides instant access from anywhere with a web connection to content.
  • Enables development and use of large image repository that is well organized, promoting easy reuse and accessibility.
  • Accommodates near-real-time edits/changes; changes are reflected almost instantly, as soon as refreshed.
  • Adobe does a decent job of adding features and support, such as for new file formats (added PNG support, when previously only supported GIF and JPG).
  • User interface reminiscent of Microsoft Word, enabling fast customization.
  • Great way to add Cloud capabilities and content management to your workflow.
  • Easy to learn and use; learning curve minor.
  • In all honesty, Adobe Experience Manager is not without its glitches, like anything. Some errors have perplexed our internal IT staff.
  • Likely to require some finessing or customization to work with or port over assets in an existing system.
  • Check that it supports any ancillary, third-party or custom solutions you might already use.
  • Check on hardware requirements, to ensure your infrastructure is sufficient to take full advantage of AEM (web server capacity, speeds, etc.).
It's a great fit for editors and marketing communications staff to quickly update sites from virtually anywhere (with an Internet connection). It's likely useless for sales professionals, and might prove too pricey for start-ups or DIY bloggers compared to other solutions.
Diana Williams | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Adobe Experience Manager is being used by the College of Agricultural and Environmental Sciences at the University of Georgia, a separate entity from the central IT system. We currently have over 100 websites on an older editing program that are being migrated to AEM. By the end of the migration, it will be used by about 80% of our college.
  • It is easy for people who are not web designers to achieve an attractive and useful website
  • It is easy to manage users and their permissions
  • It allows users to assemble their digital assets in one place, for use on the web site
  • Upgrading and applying patches can be hit or miss - I recommend backups because of the potential to damage the existing infrastructure
  • Space management is an issue - every change or request takes up space that can be reclaimed, but only through a complicated procedure done through command prompts. There was no documentation for this on their site and we had to use a third party to create the procedure. It has to be run manually.
  • There isn't a good backup system, particularly one that can be scheduled to run reliably.
If you have a number of smaller parts of your organization that you want to maintain the same look & feel as the rest of the organization, it is easy to create a base site and then let them customize. Also, if you have contributors of content who are not involved in the web site maintenance - our professors, for example - they can enter the text on a basic page which is then incorporated through tagging.
Nadia Sweeting, MS | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
My company utilizes Adobe Experience Manager (AEM) as a CRM for the company website. All images and content are stored within the DAM within AEM. All changes to individual pages are authored through AEM. Each business unit updates their respective site content or implements new components in an effort to launch new campaigns and site optimization.
  • Ease of image upload
  • Ease of content changes on the spot
  • Workflow systems for production
  • Allow all vested parties to a project to be notified once any changes occur to a page
  • Allow for paid media campaign management
Adobe Experience Manager is well suited for an integrated digital marketing team who works closely with digital agencies and IT.
Score 8 out of 10
Vetted Review
Verified User
Using Adobe Experience Manager, we design and integrate web and mobile properties to help our customers engage and inform the rest of the world along with their individual customers the correct message they want to communicate. We would also help them set up a web content management system through which new content can be produced and released to the public without the need of IT involvement thereby bridging the gap between marketing and technology.
  • Ease of use and highly customizable
  • Lots of feature integration with other marketing and analytics tools
  • A lot of default options, which when used correctly reduce the need for custom development
  • Designer friendly as it integrates well with several other design and creative tools from Adobe
  • Commerce platform integrations are really hard
  • Developer documentation is not up to the mark
  • Certain issues are very hard to detect and there is little log information
  • Rapidly changing features are compromising the stability of the system
Usage of AEM requires certain training on the marketer's side, the general recommendation depends on how frequently the information on web properties get updated. It is highly useful if there is a constant change in the content. Alternatively, it can also be used as a content delivery system which is in turn hooked to a third party system.

If an organization has predominantly static content and relies on IT to carry out the updates, then AEM is a very expensive option and there are better WCMS alternatives.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe CQ is used by the entire organization for document reference and employee information and interaction.
  • Handles huge content
  • Well managed content management system, easy to create and use custom templates and components.
  • User friendly interface for authors and developers.
  • Huge support with responsible mutimedia implementation
  • Out of the box (OOTB) component customization should be more versatile. Many time extending/overlaying components are faster but tweaking OOTB components are cumbersome due to the way the jsps and code is handled.
  • Can increase performance with huge content.
Adobe CQ is a very good product for huge content and fast changing content.
December 30, 2014

Why Adobe AEM(CQ5)?

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are a services company, and implement Adobe AEM (CQ) for our customers.
  • Authoring instance of CQ is just awesome.
  • Great workflows
  • Flexibility to customize
  • Robust Architecture
  • Integration with third party tools
  • Better integration for Email, text campaigns
It's the best CMS solution if you can afford it. Key questions to ask would be:

  • Are you looking for a Portal, CMS, or both?
  • What are some of the challenges that you have with your current platform?
  • What are your expectations from the new product?
  • What is your budget?
  • What is your timeline?
Return to navigation