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Adobe Experience Manager

Adobe Experience Manager

Overview

What is Adobe Experience Manager?

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Role-based user permissions (38)
    8.4
    84%
  • Mobile optimization / responsive design (35)
    7.8
    78%
  • Page templates (37)
    7.6
    76%
  • Bulk management (36)
    7.2
    72%

Reviewer Pros & Cons

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Video Reviews

12 videos

Adobe Experience Manager User Review | Near Perfect Maintaining Sites
10:40
Adobe Experience Manager Review | Quick Implementation that Saves Time
05:23
Enables People to Create - Adobe Experience Manager User Review
04:59
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.4
Avg 8.0

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8
Avg 8.1

Web Content Creation

Features that support the creation of website content.

7.5
Avg 7.6

Web Content Management

Features for managing website content

7.3
Avg 7.1
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Product Details

What is Adobe Experience Manager?

Adobe Experience Manager, part of Adobe Experience Cloud, combines digital asset management with the power of a content management system.

Adobe Experience Manager Sites is an AI-powered content management system built on a scalable, agile, and secure cloud-native foundation for creating and managing digital experiences across web, mobile, and emerging channels. Users can create content and manage updates with re-usable Content and Experience Fragments and deliver content using template-driven page authoring or a headless approach with GraphQL. Interactive WYSIWYG authoring of React- and Angular-based single-page applications (SPAs) is available using the JavaScript SDK. Experience Manager as a Cloud Service eliminates the need for version upgrades and scales within seconds to handle high traffic with guaranteed uptime SLAs of up to 99.99%.

Adobe Experience Manager Assets is a cloud-native digital asset management (DAM) system that enables the management of thousands of assets to create, manage, deliver, and optimize personalized experiences at scale. Users can create and share asset collections and connect to the DAM from within Creative Cloud apps using Adobe Asset Link. Assets uses AI and machine learning to automatically tag, crop, and manipulate images and video. It also offers rich media delivery, technology that automates the creation of unlimited variations of rich media from a single piece of content for various devices and bandwidths.

Additional Adobe Experience Manager applications that integrate with Experience Manager Sites and Experience Manager include Experience Manager Forms for responsive forms creation and Experience Manager Screens for digital signage.

Adobe Experience Manager Videos

Adobe Experience Manager Competitors

Adobe Experience Manager Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Experience Manager is a combined web content management system and digital asset management system. The combined applications of Adobe Experience Manager Sites and Adobe Experience Manager Assets is offered by the vendor as an end-to-end solution for managing and delivering marketing content.

Salesforce CMS, Acquia Digital Experience Platform, and Contentful are common alternatives for Adobe Experience Manager.

Reviewers rate Role-based user permissions highest, with a score of 8.4.

The most common users of Adobe Experience Manager are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(286)

Attribute Ratings

Reviews

(1-5 of 5)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Manager (AEM) is what we use to control many of our marketing campaigns org-wide, and is crucial to our overall corporate marketing strategy and initiatives. It is largely where we house a lot of the content used in these campaigns and target activities and allows us to stay extremely well organized, as well as enabling us to creating a lot of our pages for our users which holds this content.
  • The obvious main benefit is how well it integrates with other adobe products, such as Adobe Target, Adobe Analytics, etc.
  • Like many of Adobe's products, AEM is constantly adapting and updating. These updates can - at times - be cumbersome with other products in my humble opinion due to superfluous changes that do not add any concrete value, rather change the aesthetics of the product; however, with AEM these updates are often helpful, and the coinciding communication is also very well received.
  • The drag/drop sort of 'GUI' interface is nice and has a lower learning curve than some other products.
  • Templates can be a little more tricky to create/edit without a certain level of technical acumen.
  • AEM, not unlike Target, AAM, Adobe Analytics, and most adobe products in this space, is no stranger to its fair share of glitches/outages/downtime, which can at times lead to needing to contact Adobe support, which is the last thing you want to do.
  • In accordance with their support, the documentation for AEM is pretty spotty; much of it can be either a) hard to find or b) well out of date, or both.
I would say the best case scenario is if you are planning on using AEM as is. Anything in excess of the out-of-the-box functionality can possibly be done, but it likely will include at least a couple of the following: additional assistance needed from IT/development/engineering team, support from Adobe (not Adobe's best quality by a long shot), bugs/glitches from bending the product to do something it may not be inherently designed to do.
Digital Experience Platform
N/A
N/A
Web Content Creation (8)
75%
7.5
WYSIWYG editor
80%
8.0
Code quality / cleanliness
70%
7.0
Admin section
70%
7.0
Page templates
70%
7.0
Library of website themes
80%
8.0
Mobile optimization / responsive design
80%
8.0
Publishing workflow
80%
8.0
Form generator
70%
7.0
Web Content Management (5)
64%
6.4
Content taxonomy
70%
7.0
SEO support
40%
4.0
Bulk management
60%
6.0
Availability / breadth of extensions
80%
8.0
Community / comment management
70%
7.0
Customer experience management
N/A
N/A
Results and Analysis
N/A
N/A
Platform & Infrastructure (2)
80%
8.0
API
80%
8.0
Internationalization / multi-language
80%
8.0
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
  • Increased efficiency (where used in a desired out-of-the-box way).
  • Increased organization.
  • Additional efficiency gains when training new individuals on how to use.
In all honesty, the support is simply not the reason you purchase this product, and quite frankly the reason some companies switch to comparable alternatives. We even had premium support previously, and in my opinion, it wasn't much better than before. Yes, we did get responses more quickly, and updates more frequently, but the updates were typically some version of "we're still working on this" or "we'll get you an update soon" (often where these were sent 3 or 4 times in a row before getting anything tangible). In the end, the time to solution was not much (any?) quicker, the premium just got us more communications.
You'll definitely still have your bumps and quirks with AEM like these others (e.g. working on something before realizing your session expired and having to log out then log back in, or random errors populating on the page - sometimes with little to no documentation available). However, the usability I would say is pretty comparable to the other Adobe products we use (Target, Analytics, AAM mostly) - potentially even slightly better.
No, we had premium support previously, and in my opinion, it wasn't much better than before. Yes, we did get responses more quickly, and updates more frequently, but the updates were typically some version of "we're still working on this" or "we'll get you an update soon" (often where these were sent 3 or 4 times in a row before getting anything tangible). In the end, the time to solution was not much (any?) quicker, the premium just got us more communications.
No
Honestly, I cannot. I don't say that lightly or to disparage their support unfairly, it's just been our experience (over a period of years and dozens of ticket submissions). I won't say they've never solved an issue for us, because they certainly have, but the best experiences I can recall I feel are bare minimum customer support. In all honesty, the support is simply not the reason you purchase this product, and quite frankly the reason some companies switch to comparable alternatives.
Availability was not a huge issue for us in using Adobe Experience Manager. There were definitely times where we experienced periods of outages, but they were not super frequent, and when they occurred, they rarely lasted for more than an hour or so. Additionally, these outages never (to my knowledge) caused anything we had running to break or even caused complications in anything we had set up - rather we just had to wait to come back to the tool to complete whatever task we needed to complete.
Again, similar to one of the previous questions, the performance I would say is pretty comparable to the other Adobe products we use (Target, Analytics, AAM mostly), and again potentially even slightly better. The load time I would say can be a bit on the long side at times (mostly compared to other, non-Adobe products), and but it's not anything that will be too cumbersome - at least with our setup. Additionally, I never experienced (or heard anyone speak of) any other systems' latencies increasing as a result of being integrated with AEM.
February 02, 2022

Give your content a break

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I have used AEM across 2 client projects. Once it was pitched against Sitecore as a platform, and the second client used it as a CSM platform of choice integrating it with Adobe Campaign.
  • I love the native integration with Adobe Campaign that it has
  • Email template/page design functionality
  • Ability to pull through personalisation fields and blocks into AEM
  • Headless content capability
  • I find AEM to be quite click-heavy. Moving from area to area requires 'layering multiple sub-menus to reach the end goal
  • Naming convention or navigational logic could be improved. For big corp clients, there will be thousands of pages, assets, forms to navigate through, and having to come up with a very short (so it fits) naming convention can be a challenge
  • Synching up with Adobe Campaign. Having to break the synch in order to make changes and then have the two platforms out of sync. it would be great to have the option to do bi-directional sync.
I am not a campaign manager so do not use the tool on a day-to-day basis, but from a content management perspective, it's a stellar platform, albeit, very expensive. A lot of the clients will be put off by the price tag even though it's a fantastic CMS tool. I think it's really well suited for organizations that operate a single center of excellence and the organization operating model is set up to work in clearly defined process workflows. It also works great when the company has tons of re-usable content they wish to author and publish to multiple devices or surfaces. Not so great if outbound marketing comms are not orchestrated in a single canvas/tool, that's when having a CMS platform like AEM might be a challenge as it may not integrate as well with other execution platforms (e.g. say marketing Email is triggered via ACC but operational/transactional Email is managed by an in-house built tool)
  • better customer experience
  • increased customer loyalty
  • reduced operational costs if multiple content platforms are replaced by one
I wanted to choose a neutral rating, because at my current company, we have a very large number of AEM specialists, who support each other with user queries. For that reason, I myself, personally have not had to contact AEM support for assistance. Having said that, I believe it would be beneficial for all users to have access to on-tap support, not just those with support admin priviledges.
I have a very high-level end-user knowledge of the platform as I am a team lead and manage people who use it. We regularly discuss AEM functionality and I find it both easy to navigate and also discuss. The terminology is logical and with a bit of 'walking around and playing with it, it's possible to appreciate the impact this tool has on the team. They don't moan about it [as] they do about other platforms!
Unfortunatelly, I did not get involved in buying decisions
I personally have not used a product similar to AEM. I have used other CMS tools but they were implemented and used by my team exclusively to produce Email channel templates and forms. Ability to work across surfaces (web, app, iPad, mobile, internet of things) I think is fantastic. I love the fact that AEM does not differentiate between the type of asset/content - it can be a sales full marketing template or a plain text operational message.
It might be my limited end user experience talking here, but the times that I needed to use AEM, it was always available and error free. As mentioned previously, my role was that of a lead or a mentor, rather than the end user. I believe this would affect the answers to this question as people who log in to the platform on a daily basis will have a completelly different experience to those who log in once a month.
I have not used CMS platforms that are comparable to AEM (for e.g. Sitecore) so it is hard to compare and establish what is slow, what is quick when it comes to performance. Performance was never an issue for me, instead what I found often tiresome is the fact that the platform, like most Adobe tools now, is quite click heavy so it takes a while to unlayer all the pages you wish to see on your screen. In the ideal world, we would never see the spinning 'processing' circle, but I think that in this day and age, it's probably unavoidable. I have worked with AEM and Adobe Campaign and it did not slow AC down at all (both ACC and ACS).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Manager as a CMS platform is been used in our organization to design websites, manage content for digital campaigns such as email templates, images, logos, etc. With AEM, our goal is to create a seamless and consistent digital experience for customers visiting our website, receiving emails about products and services they are interested in, and efficiently managing access to digital content by different teams and users. AEM helps in implementing website changes without any development lifecycle and testing cycles.
  • Efficiently manages digital content which can be searched and accessed easily.
  • Physical forms can be digitalized completing the validation process of forms quickly and efficiently.
  • Headless CMS approach to minimize the impact of failure.
  • Eliminates long development cycles.
  • Complexity in using the platform requires a specific skill set such as java programming.
  • AEM forms can be simplified in terms of component design.
  • Product UI can be simplified.
Adobe Experience Manager is well suited if the organization is already using other adobe marketing cloud products like adobe campaigns, analytics, or target as it integrates seamlessly with these adobe products. AEM should also be the first preference for organizations having underlying architecture on java stack, as AEM is built on java and includes ISGI bundles. AEM fits well for organizations looking to have a smooth experience with respect to CMS and having frequent changes on websites and digital platforms.
  • Increased customer page visits by 25% due to better experience as compared to previous CMS.
  • Decrease in customer bounce rate.
  • Cost-saving in marketing budget with better management of resources with tags.
The support portal provided by Adobe is one of the best when compared with similar competitors. On the support portal, experience manager users and easily raise a support ticket based on priority and add attachment to provide evidences.
However, the support agents have very limited understanding which in turn delays the resolution process. For maximum instances, the support team would need help from backend adobe teams which delays even critical issues.
Adobe Experience Manager acts as the backbone of websites. AEM forms automate traditional processes involving forms to be filled by customers, validated by service agents, and data updating by the backend team, by having digital forms integrating with adobe signature for confirmation. Email templates designed on AEM helps in reusability in email marketing campaigns.
The professional services team within adobe is one of the best in terms of technical and solutioning knowledge.
However, considering the billing charges of adobe professional services team, it is always recommended to involve them during platform initial setup or when a complex solution is to be built with platform customizations.
With respect to pricing structure, adobe provided us a reasonable pricing which we had compared with competitor CMS solutions, considering we had a long-term contract, and also procured other adobe marketing cloud solutions along with experience manager.
With respect to contracting terms, adobe provides a complex structure considering multiple modules with AEM like adobe forms etc.
Flawless management of digital assets and content supporting personalized content delivery. Seamless navigation and user experience on AEM platform WYSIWYG (What You See Is What You Get) editor makes AEM stands out from the crowd which is not available in the Drupal Headless CMS approach to delivering content seamlessly on different channels.
When it comes to availability, adobe experience manager is the best with little to no downtime at least during business hours.
Considering the enterprise scale and critical business solutions built on experience manager, availability was our primary requirement during CMS evaluation and adobe fits best on this parameter.
If there's a planned upgrade, adobe would make sure they do it in non-business hours.
With respect to performance, Adobe experience manager is one of the best in the CMS space. We didn't observe frequent slowness on platform, however the systems which are accessing experience manager should be of good specifications without which slowness would be observed.
Adobe experience manager works well in integration with other solutions, unless the destination application is designed to trigger frequent calls to AEM.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The Adobe Experience Manager (AEM) is used in most of our organization's departments and by our external agencies to create content for our marketing campaigns. By using it, we can create the required pages (Single Page applications - SPA), landing pages, and email design, which can be integrated with our campaign tools (ACS) in the future. At present, while everyone is moving more towards digital marketing, this is a good tool to help you effectively
  • Content and assets are managed effectively with AEM, which allows team members to utilize this content effectively.
  • Moreover, as it is part of the Adobe suite, its integration with other Adobe products such as ACS is very easy and effective, compared with others.
  • Components availability
  • Reporting part need improvement
  • Difficult to learn if you are not from UI background
Adobe Experience Manager is a well-suited tool, If you want to manage your content, sites, pages, etc. in one place, this is the perfect solution. Integrates well with other Adobe products, making development easy. The solution allows you to handle global content in one place if you are managing markets in more than one country
Digital Experience Platform
N/A
N/A
Web Content Creation (8)
92.5%
9.3
WYSIWYG editor
100%
10.0
Code quality / cleanliness
80%
8.0
Admin section
80%
8.0
Page templates
100%
10.0
Library of website themes
90%
9.0
Mobile optimization / responsive design
100%
10.0
Publishing workflow
90%
9.0
Form generator
100%
10.0
Web Content Management (5)
84%
8.4
Content taxonomy
90%
9.0
SEO support
80%
8.0
Bulk management
80%
8.0
Availability / breadth of extensions
80%
8.0
Community / comment management
90%
9.0
Customer experience management
N/A
N/A
Results and Analysis
N/A
N/A
Platform & Infrastructure (2)
90%
9.0
API
90%
9.0
Internationalization / multi-language
90%
9.0
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
  • The product is contributing to the investment done by the organization as Adobe experience manager helps us in managing content correctly, which increases traffic on websites and pages developed for clients.
  • No additional tools are needed as it is part of Adobe's suite, which makes it less expensive than other tools, and it provides a high return on investment.
Adobe manages the tool, so we have a lot of support available because it's a part of their suite. Although I have not encountered any major problems with it, at times we do need additional help to learn how to use its powerful features efficiently and effectively.
The tool is highly recommended at the present time. Various clients and their different needs can be handled with the tool. What I like best about the tool is that it can easily be integrated with my campaign tools and make my work easier.
Instead of being directly involved in the tool purchase, I am involved in analysis or what we can use to maximize the tool. Small organizations may find it expensive. However, if the team or organization focuses more on your ROI or the features you will get, then it will definitely be worth it.

Pricing is based on a number of factors, including team size or the use of the tool. The user can select the pricing option that best fits their needs based on the number of form submissions they make or the number of pages they wish to publish on their global/multisite sites.
Being part of Adobe Suite means you are already notified when the tool has any outages. However, I have never faced unplanned outages. Whenever you face any issue with the site, it is clearly stated if there were any planned outages and how quickly you will be back to normal. So, I will say that even the outages are planned and managed in a great way like their other services.
With AEM you can integrate multiple different marketing operations tools without impacting the performance. It is a high performance tool that is leading the market. Whether it is a page load or the creation of new reports, pages, or documents, all of it happens within seconds allowing end users to save a lot of time. Easy integration with other tools enables end users to also save time.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Manager is used by several departments across the organization to manage and publish websites. These are generally marketing websites containing product marketing content, thought leadership articles, product support content, news stories, and other related or supporting pages. However, it does not serve all the needs of certain websites as some sites also need WordPress.
  • It's possible to break down elements of pages into distinct reusable components [that are] useful.
  • The multi-site manager feature is helpful when managing a site that spans multiple countries and/or languages.
  • It works well with Adobe Assets when needing to pull in assets, such as images or PDFs.
  • The code it produces tends to be more bloated than I would like, which isn't great for page loading times.
  • While the obvious site search solution to use on AEM-created sites is the Adobe solution, Search & Promote, Adobe has not made [the] investment in S&P a priority for years.
  • While there is some flexibility in the relationship between internal folder structures and public-facing web page URLs, there are some limitations [that] I have found frustrating.
Adobe Experience Manager is suitable for larger organizations that [need] a web presence in multiple countries and/or content in multiple languages. It helps facilitate the creation and management of fairly large and complex websites via reusable components. However, there is a need to upgrade Adobe Experience Manager [regularly], which can sometimes require updates to pages or components in order for them to continue working correctly, [and] is not a great maintenance overhead to have.
Digital Experience Platform
N/A
N/A
Web Content Creation (8)
68.75%
6.9
WYSIWYG editor
70%
7.0
Code quality / cleanliness
50%
5.0
Admin section
70%
7.0
Page templates
70%
7.0
Library of website themes
70%
7.0
Mobile optimization / responsive design
70%
7.0
Publishing workflow
80%
8.0
Form generator
70%
7.0
Web Content Management (5)
54%
5.4
Content taxonomy
70%
7.0
SEO support
60%
6.0
Bulk management
70%
7.0
Availability / breadth of extensions
70%
7.0
Community / comment management
N/A
N/A
Customer experience management
N/A
N/A
Results and Analysis
N/A
N/A
Platform & Infrastructure (2)
65%
6.5
API
60%
6.0
Internationalization / multi-language
70%
7.0
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
  • It's not cheap, especially if you need advanced web features [that] require investment in other Adobe tools, like Target, or need seats for many users. The expenses can add up quickly.
  • Its blog functionality is underwhelming, which means we have to continue using WordPress for some content. WordPress isn't expensive, but there are overheads incurred just from not being able to do everything in Adobe Experience Manager.
  • I am not convinced that the generated code on our web pages has had a positive impact on our SEO.
While I rarely directly interact with Adobe on support issues (this is handled by another team at my organization), it can sometimes take a while to get Adobe support to quickly address items that impact our business. Also, we have often had to pay additional consulting fees just to understand how to resolve issues ourselves in areas where Adobe tools are not intuitive enough.
In some areas, Adobe Experience Manager is as usable as I would expect any premium CMS to be. For instance, it is fairly straightforward to create a page and publish it. However, there is [a lot of] initial configuration that has to happen ahead of being able to do these simple tasks.
Availability has not been a noticeable issue with Adobe Experience Manager. It has proven itself to be reliable in this regard, as outages have been few and far between. When any kind of planned maintenance is scheduled, Adobe does provide advance notification to its customers, as I would expect them to.
Page load time is important to me for search engine optimization reasons. I cannot say I have been particularly impressed by Adobe Experience Manager in this area so far. When using tools like Google's PageSpeed Insights, the reports received on our AEM pages have suggested there is a lot of room for improvement, especially when assessing mobile performance.
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