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Adobe Launch first impressionsWe use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.,Granular user permissions. Asynchronous deployment option. Full control of code execution timing (wherever technically possible).,Documentation could be better. It should be available to everyone, not just Adobe customers.,8,Made vendor tags deployment and management easier.,Tealium iQ Tag Management System, Ensighten Manage and Google Tag Manager,More than 30 vendors
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Launch by Adobe
1 Ratings
Score 8.0 out of 101
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Launch Reviews

Launch
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Score 8.0 out of 101
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Alexander Dolinin profile photo
November 26, 2018

User Review: "Adobe Launch first impressions"

Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.
  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.

Native mobile app version was not available until very recently, so I can't evaluate it yet.
Read Alexander Dolinin's full review

Launch Scorecard Summary

Feature Scorecard Summary

Role-based user permissions (1)
10
Tag library (1)
9
Tag variable mapping (1)
9
Ease of writing custom tags (1)
10
Rules-driven tag execution (1)
10
Improved page load times (1)
5
Mobile app tagging (1)
5
Library of JavaScript extensions (1)
4
Event tracking (1)
10
Universal data layer (1)
5
Automated error checking (1)
7

About Launch

Launch by Adobe is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.
Categories:  Tag Management

Launch Technical Details

Operating Systems: Unspecified
Mobile Application:No