Skip to main content
TrustRadius
Adobe Experience Platform Launch

Adobe Experience Platform Launch

Overview

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a…

Read more
Recent Reviews

Launch data capture

8 out of 10
April 12, 2022
Incentivized
Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 14 features
  • Event tracking (14)
    8.6
    86%
  • Rules-driven tag execution (14)
    8.2
    82%
  • Tag variable mapping (14)
    7.9
    79%
  • Ease of writing custom tags (14)
    7.7
    77%
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

3 people also want pricing

Alternatives Pricing

What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

Return to navigation

Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8
Avg 8.6

Tag Management

Features related to tag management

7.8
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

8
Avg 8.3
Return to navigation

Product Details

What is Adobe Experience Platform Launch?

Adobe Experience Platform Launch is a new "next-gen" tag management solution. Like Adobe's other tag management product, Dynamic Tag Manager, Launch is based on the acquisition of Satellite from Search Discovery in 2013. But Launch is built to facilitate a more open, integrated marketing technology stack. Launch plays nicely with Adobe and non-Adobe products. It includes an open API and a catalog of extensions (like an app store of pre-built integrations to other platforms) so that data can flow across the user's marketing ecosystem.

For users of DTM who want to upgrade to Launch, Adobe offers the ability to redirect existing DTM embed codes to point to Launch by Adobe.

Adobe Experience Platform Launch Video

Adobe Dynamic Tag Management - Experience Platform Launch

Adobe Experience Platform Launch Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(30)

Attribute Ratings

Reviews

(1-14 of 14)
Companies can't remove reviews or game the system. Here's why
September 13, 2022

Absolutely love Launch.

Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Abode Experience Platform Launch as a replacement for GTM. The platform is our implementation method for all Adobe Experience products - so is the backbone of our Adobe Analytics and Adobe Target implementations and works in a very streamlined manner across 100+ websites, 5+ platforms and a number of different divisions. As well as Adobe products, we use Launch to implement various other products such as Hotjar, Addthis and SAS.
  • Scalability
  • Flexibility
  • Extensions
  • Knowledge barrier of entry
  • Expanded extension library
  • Copy and paste between libraries
Adobe Experience Platform Launch feels (and likely is!) literally made for rolling out Adobe Analytics and Adobe Target. Both products have extensive official extension support within Launch which makes an otherwise complicated and multi-level infrastructure as easy as it can possibly be. Anyone who has Google Tag Manager experience will find a lot to love with Adobe Experience Platform Launch.
Samantha Huskey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
This tool allows my team of co-workers to be unified and share information through tags easily. As well as, see what the others use the most often and need to get their job done well. Very grateful for the many tools and extensions that Adobe has to offer our team.
  • Consolidate sources
  • Many extensions to choose from
  • Aids us with insights on our businesses usage and needs
  • User manual is hard to navigate when trying to take in the platform
  • Not first-time user friendly.
  • Not customized for smaller businesses needs.
I think that Adobe Experience Platform Launch is well suited for helping our team stay organized with which platforms we need and how we utilize them for each client. It also is a reliable resource when we have any questions, their customer support team is helpful and responsive every time we reach out.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform is an innovative way to bring data and software together. It can simply do things by creating one dashboard with multiple technologies rather than trying to log in to places individually. This can save time and increase a business's productivity. Since it's newer, there's still a lot of opportunity for growth, but it appears to have a promising future.
  • Friendly interface.
  • Analytics data.
  • Flexible and innovative.
  • Minor bugs.
  • Not many people are using it yet.
  • Need technical knowledge to integrate some features.
It's great for reporting and putting data in one place. Building real-time profiles can help a business run better by understanding what is going on with its customers. I do not believe this would be as necessary for small businesses but would be good to implement with growth. I also wouldn't recommend this if you weren't going to put the work into fully utilizing their features.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use it to manage our custom Adobe Analytics implementation and also to host 3rd party tags on our website for easier and faster management of the same.
  • Very detailed, lot's of options for customization
  • 3rd party integration , large catalogue of plugins
  • easier than the JavaScript method of implementing Adobe analytics
  • Steep learning curve.
  • Documentation could be more fleshed out.
  • Support from Adobe team is lacking in my opinion.
If you are using Adobe Analytics, you must have Adobe Launch as well. It can also be used standalone as a tag management system which is pretty robust as it contains all the options for hosting tags, like using a pre-configured plugin or pasting the entire custom code as-is.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch helped us streamline all of our content, integrations, and user experience. We were able to use real-time insights to create top-notch customer experiences. Adobe is a leading marketing solution that enables market leafing insights and solutions. I would totally recommend the Adobe Experience Platform Launch in the industry.
  • Real time data availability
  • Real time analytics
  • Uses AI driven insights to deliver customized experiences
  • Backend schema experience could be easier to manage
  • Connectors could be easier to manage
  • Pricing strategy could be more competitive
A good scenario is when you need to target market ad campaigns, and you need to customize the customer journey. For example, we need to capture digital information from all channels on a customer so that we can use that data to turn into useful insights and a specific target market for our consumers, making their experience specific to them.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch can be used for creating triggered based behaviour that will execute changes on the site that the user is browsing. However, the tool has proofed to be very useful for integrating other tools from the Adobe stack (mostly) into the website in question. Before Adobe Experience Platform Launch (or DTM even before that) was available, it was difficult to maintain the integrations with other tools, what is now very easy to enable.
  • Easy and intuitive interface
  • Having different environments for development and testing
  • Simple integration of other tools by using the built-in connectors
  • Vast pallet of options to use as trigger and actions of the rules
  • Great flexibility for the user
  • Challenging to debug if the rules do not follow a proper naming convention
  • Some parts of the interface are buggy, when clicking the "go back" button
  • Technical knowledge is needed for operating the tool
  • Adding the Launch library to your website will slow down the loading of the pages slightly
Adobe Experience Platform Launch is a tool that comes in very handy, especially for companies that use several tools from the Adobe stack (such as Adobe Analytics, Adobe Target, Adobe Audience Manager, or Adobe Experience Platform Launch) due to the out-of-the-box connector that enables the configurator to set up the corresponding integrations with just a few clicks. It is also a great tool for integrating other non-Adobe tools and making your website more dynamic.

However, for companies that do not have any other Adobe tools and that are not looking into creating triggered actions on the website interface, Adobe Experience Platform Launch might not be necessary.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We were looking for a tool that would allow us to "unify" data from different sources, with the end goal being to utilize them for internal data analysis. Getting the data & finding tools for analysis, in the end, was quite easy, but we really struggled in the middle. After a lot of market research, we ended up moving forward with Adobe Experience Platform Launch.
  • Data tagging & unification
  • Unlimited integrations available
  • As a commercial user, I had difficulties at the beginning with understanding how to use the tool and get the value out of it
If you are a company ready to invest time and resources in order to have a tool that will make your life easier in the long run, you must proceed with Adobe Experience Platform Launch.

If, on the other hand, you are looking for a "quick and dirty"/one-off solution to an issue, I wouldn't recommend this specific one.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience allows for the stitching of data from all varying sources (Google Analytics, LinkedIn, Facebook, etc.) that inform us of which levers to pull to make the UX better during the entire user journey. It may be a bit pricey but still worth the price tag in comparison to the business value it can drive.
  • Connecting different data sources into one.
  • Native mobile & web-app support.
  • Performance
  • Editing templates.
  • Customer support.
  • Lots of clicks to get something done. UI could be improved.
Although it's not the perfect all-in-one platform, Adobe Experience does provide more pros than cons. It's well suited for mid to large-sized organizations that have the budget for such a platform. It's not as well suited for smaller companies & start-ups who have a limited budget while also making quick iterations to find that product-market fit.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Being able to email large lists of marketable leads and segment-specific emails based on filters, tokens, and triggers. We have over 400,000 members on the email list so the software helps save time and frustration in email sends.
  • Easy to navigate.
  • Save changes s automatically.
  • Works well with other software and is compatible with most programs.
  • Better linkage to Workfront.
  • Faster list loading time.
  • More updated training coarse style.
I am likely to recommend this to other coworkers in the Marketing/ Communication departments but other areas in the workplace would not find the software very useful or easy to understand.
Preeti Gautam | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
With the help of this software I can easily see my targeted customer information on one page. I am also able to pull reports more easily that no other software can give you this feature. Also, it saves your time just in case you use multiple pieces of software to do different actions as I did in my organization.
  • User friendly interface
  • Publishing flow is too easy
  • Good support and trust of Adobe
  • Little bit expensive
  • Sometimes it takes too much time to login
  • Difficult to understand
It was flexible and permitted me to deal with my clients in all parts of my business. This program gives you a constant profile to all the more likely get your clients, so you can take special care of their necessities. This increments consumer loyalty because of the customized approach.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We leverage the Adobe Experience Platform Launch platform to pull data from multiple sources. This tool has been helpful in pulling and aggregating data in ways we had struggled to in the past. We then use this data to inform us on the customer experience and we then make decisions based on that information to improve the experience.
  • Data aggregation
  • Data presentation
  • Native Mobile Support
  • User Interface
  • Load Times
  • Non standard use case implementation
This tool is likely going to be of most value to companies and individuals that want to make data driven customer experience solution implementation and improvement. It may be a less attractive solution if less focused on customer interactions and their experiences is the goal. An example I would provide for a company not likely to benefit from this would be utility providers.
April 12, 2022

Launch data capture

Score 8 out of 10
Vetted Review
Verified User
Incentivized
Launch allows us to easily maintain and implement tracking requirements for data capture to allow us to successfully report back to product teams on performance. It also allows us to not only hook into the current dev work being done but also to add our own custom java script to enhance data capture.
  • Extensions
  • Rule priority
  • Version comparison
  • Release process
  • Full release comparison
  • Being able to document release notes and tie to external sources
Launch allows us to quickly make changes to our tracking on-site to allow us to capture the right data, and fix any data issues we might find. This also allows us to manage all third-party tools within one place to ensure consistency across our tool stack as well as an easy release process.
February 22, 2022

Adobe launch Review

Saurav Khawas | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Adobe Experience Platform Launch is used a tag manager over the website. It helps solve the problems of business towards understanding what needs to be tracked and how since there is an enormous amount of data available using Adobe Experience Platform Launch. We can pinpoint the exact information that is required and extract them with Adobe Analytics which ultimately leads to seamless business insights and decision making.
  • Tag management.
  • Direct calls.
  • Data pushed to report suite.
  • The right amount of video tutorials.
  • While using Luma for learning purposes, it's hard because we do not have access to edit the script at the code end. If this is shown how we can extract data while we are learning it makes people learn faster.
Best suited for tag management on a website.
Alexander Dolinin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Launch to deploy analytics tools and vendor tags on our website. It is used by several people in our analytics and engineering teams, so Launch's granular user permissions feature comes in very handy. We are able to deploy analytics code and vendor tags outside of our release cycle, which is a major plus.
  • Granular user permissions.
  • Asynchronous deployment option.
  • Full control of code execution timing (wherever technically possible).
  • Documentation could be better.
  • It should be available to everyone, not just Adobe customers.
If you're an Adobe customer, especially Adobe Analytics, Launch should be your first choice. If you're not an Adobe customer, you should call them and tell [them] it should be available to everyone.

Native mobile app version was not available until very recently, so I can't evaluate it yet.
Return to navigation