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Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.A safe betThe Adobe Marketing Cloud is being used in our company to empower our eCommerce website, by providing tools for web search, testing, targeting content and statistics. We know that there were other solutions in the market (some even free), but the company decided to go with Adobe because of their customer support and the integration between the solutions.,Simple implementation Ready and simple to use for normal use cases Simple interface to manage the systems Great consultants to help you achieve your goals Engineering team willing to accept legitimate request of addition of functionalities,Do not provide a list for the known limitations for their tools Documentation can be vage (as of 2014) Make it easier to add Recommendations to e-mail campaigns Improve autocomplete for search inside search & promote, including possibility easy integration with Recommendations,6,We are now able to better understand the user's behaviors in our site The statistics we get through the integration of Adobe Marketing Cloud systems is being very helpful to come up with ideas for improvements We don't need to spend time and energy installing and maintaining Web Servers or Systems, as Adobe Marketing Cloud free us to focus on our business,,2,8A powerful tool, if you have a plan for it.Adobe Marketing Cloud was the essential tool to identify in which stage of the conversion funnel customers stand and inform sales department on maturity of leads. By integrating the tool with the company's CRM solution we were able to feed registered user navigation patterns into a model to predict likelihood of conversion and flag leads automatically. The tool was also used by the marketing team as a source of pre and post-campaign intelligence. Discover—one of the most versatile tools in Adobe Marketing Cloud—allowed us to fine-tune our user segmentation and develop our own metrics.,While most web analytics tools rely on aggregate navigation data, Adobe Marketing Cloud allows analysis up to the individual user-level—an essential feature for companies doing digital marketing for B2B. Flexibility defining custom variables. You can customize the tool to fit your business' needs. Allows integration with 3rd party tools such as CRM and sales software.,Price. If all you need is a basic web stats, you should choose a cheaper/free and more intuitive solution. Scarcity of professionals proficient at the tool combined with a steep learning curve has to be taken into consideration before adoption. Endless customizations can give you to more data than you need. If you don't have an plan in place for analytics you'll end up a victim of "analysis-paralysis",6,Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance. For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights. If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.,Google Analytics,5
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Adobe Marketing Cloud
87 Ratings
Score 8.1 out of 101
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Adobe Marketing Cloud Reviews

Adobe Marketing Cloud
87 Ratings
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Score 8.1 out of 101
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Fábio Gomide Nolasco profile photo
June 24, 2017

Adobe Marketing Cloud Review: "A safe bet"

Score 6 out of 10
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8
Their system is working well, is already implemented, and they seem to be working hard to keep it nice and sharp, adding new functionalities and keeping it updated with the latest technologies. And since Adobe is a solid company, it seems a safe bet.
Read Fábio Gomide Nolasco's full review
Rodrigo Domingues profile photo
July 14, 2014

Adobe Marketing Cloud Review: "A powerful tool, if you have a plan for it."

Score 6 out of 10
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5
Although a powerful tool, Google Analytics has been catching up in capabilities and is much simpler to use.
As analytics move to the spotlight, more sections in a company want to have access to it. However, creating straightforward reports/dashboards and sharing them with different groups is not a strength of Adobe Marketing Cloud.
Read Rodrigo Domingues's full review

About Adobe Marketing Cloud

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.

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Adobe Marketing Cloud Technical Details

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