Score 9 out of 10
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Return on Investment
- Adobe Marketing Cloud certainly improves ROI by providing multiple tools to create, manage and analyze content and user engagement.
- It could give a negative impact if the organization has limited use of content and does not use the full spectrum of its application since the price is not at the lower end.
- One of the challenges is the speed of the platform especially, working with the real-time data on big data sets.