Adobe Marketing Cloud Reviews

92 Ratings
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Score 8.4 out of 100

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Score 9 out of 10
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Return on Investment

  • Adobe Marketing Cloud certainly improves ROI by providing multiple tools to create, manage and analyze content and user engagement.
  • It could give a negative impact if the organization has limited use of content and does not use the full spectrum of its application since the price is not at the lower end.
  • One of the challenges is the speed of the platform especially, working with the real-time data on big data sets.
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Score 9 out of 10
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Return on Investment

  • The conversion rate on our targeted emails has risen since we started with Adobe Marketing Cloud.
  • Initially, the ROI was low as the implementation costs were high from a dollar perspective as well as a man hour cost from our end.
  • We are able to directly see how each campaign performs and how we can tweak them based on the data provided by Adobe Marketing Cloud.
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Jorden Beatty profile photo
Score 7 out of 10
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Return on Investment

  • Team collaboration has vastly improved, especially when working with third-party vendors.
  • Reporting has become more streamlined and accessible to our clients.
  • Campaign creation and organization has been moved to the cloud, freeing up agency resources and increasing overall efficiency.
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Fábio Gomide Nolasco profile photo
June 24, 2017

A safe bet

Score 6 out of 10
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Return on Investment

  • We are now able to better understand the user's behaviors in our site
  • The statistics we get through the integration of Adobe Marketing Cloud systems is being very helpful to come up with ideas for improvements
  • We don't need to spend time and energy installing and maintaining Web Servers or Systems, as Adobe Marketing Cloud free us to focus on our business
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Gitai Ben-Ammi profile photo
Score 10 out of 10
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Return on Investment

  • Growth - We now know where to focus our efforts. This has led to increased conversion and an increased conversion rate as we figure out exactly where our effective content is.
  • Spend - We are concentrating our resources where they matter. We've learned that some of our web properties are not paying dividends and so can we can safely reduce spend in those areas.
  • Content - We are finding the right content to draw in visitors and get them to convert. We're also finding the shortcomings. This is going to be key to reducing our bounce rate.
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Rodrigo Domingues profile photo
Score 6 out of 10
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Return on Investment

  • Adobe Marketing Cloud has been a valuable customer-aquisition asset for several B2B companies I've had contact with. While return in investment depends on other variables surrounding the tool and the business, consistent increase in lead-to-conversion rates have been a good indication of increase in performance.
  • For B2C businesses, however, Adobe Marketing Cloud can be an overkill solution. Its high license, implementation and maintenance costs make it a hard investment to back, since cheaper solutions can provide the same kinds of insights.
  • If poorly implemented the tool can give you misleading information and discredit the marketing analytics professionals/section of the business.
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Score 8 out of 10
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Return on Investment

  • Increased conversion rates due to a clearer picture of the customer experience
  • Better attribution through deeper analytics and reporting
  • Difficult to sell as an agency because of price point
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Score 7 out of 10
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Return on Investment

  • As an agency, we typically see the highest return with clients that are more sophisticated and that have the ability to invest in multiple components, as well as have the internal resources and processes to act on the data and insights.
  • I've also seen less sophisticated clients invest in one or two components without having a deep understanding of how to use them or the expertise to use them efficiently to have a significant business impact.
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Score 8 out of 10
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Return on Investment

  • Better customer response – Our clients get better feedback based on the analytics provided.
  • We're able to see what drives our customers – through analytics of click-based review, we're able to see what posts get the most response from our customer base, and we're able to shape our marketing based off that.
  • We save money – In the long run, Adobe Marketing Cloud does the work of several people. In the past, we've spent a ton of money on marketing research. Now, we can just get all the tools we need from a subscription-based service.
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About Adobe Marketing Cloud

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.

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Adobe Marketing Cloud Technical Details

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