Skip to main content
TrustRadius
Adobe Marketing Cloud

Adobe Marketing Cloud

Overview

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel…

Read more

Learn from top reviewers

Adobe (Marketo) does it all. Will you use it all?

Rating: 8 out of 10
June 19, 2024
IncentivizedVetted ReviewVerified User
We implemented it to get more sophisticated in the designs of our emails and to add a level of automation that we hadn't had previously. Where I am most familiar with this pro...
Continue reading
Daniel McHugh
Director - Marketing
Director of Marketing
National Institute for Trial Advocacy
Adobe Marketing Cloud10 years of experience

Only for the long term, serious and large scale customers.

Rating: 8 out of 10
July 6, 2022
Vetted ReviewVerified User
Web analytics, Audience management, Tag management, Media reporting. Adobe Marketing Cloud offers us a way to put all of our data (1st, 2nd,3rd party) in one place, and allows...
Continue reading
Saiprasad Pashupulate
Executive - Marketing
Manager digital Marketing
Applied Data Finance
Adobe Marketing Cloud3 years of experience

Great Tool for Every Business

Rating: 9 out of 10
April 26, 2022
IncentivizedVetted ReviewVerified User
We use Adobe Marketing Cloud to create email drafts, pull lists that are synced to other data systems, and deploy emails to lists of people sometimes as large as hundreds of t...
Continue reading
Jack Eizenhafer
Employee - Marketing
Marketing Specialist
SAE International
Adobe Marketing Cloud1 year of experience

An End-to-End Digital Marketing Platform in a Nicely Packaged Suite

Rating: 7 out of 10
August 2, 2017
IncentivizedVetted ReviewVerified User
Adobe Marketing Cloud is a has been a strong tool for our all-in-one solution for end-to-end digital marketing services. The Experience Manager is a strong tool that helps get...
Continue reading
Jorden Beatty
Team Lead - Marketing
Digital Marketing Director
LGD Communications
Adobe Marketing Cloud2 years of experience

A safe bet

Rating: 6 out of 10
June 24, 2017
IncentivizedVetted ReviewVerified User
The Adobe Marketing Cloud is being used in our company to empower our eCommerce website, by providing tools for web search, testing, targeting content and statistics. We know ...
Continue reading
Fábio Gomide Nolasco
Employee - Information Technology
UX and Front End Developer
Industrial Distribution Group
Adobe Marketing Cloud1 year of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing
Adobe Marketing Cloud

Adobe Marketing Cloud

N/A
Unavailable

What is Adobe Marketing Cloud?

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

21 people also want pricing

Alternatives Pricing

monday.com

monday.com

$36
per month (3 seats)
What is monday.com?

monday.com Work OS is an open platform designed so that anyone can create the tools they need to run all aspects of their work. It includes ready-made templates or the ability to customize any work solution ranging from sales pipelines to marketing campaigns, CRMs, and project tracking.

Wrike

Wrike

$10
per month per user
What is Wrike?

Wrike is a project management and collaboration software. This solution connects tasks, discussions, and emails to the user’s project plan. Wrike is optimized for agile workflows and aims to help resolve data silos, poor visibility into work status, and missed deadlines and project failures.

Return to navigation

Product Demos

From Adobe Labs- Adobe Marketing Cloud & Augmented Reality

YouTube
Return to navigation

Product Details

What is Adobe Marketing Cloud?

Adobe Marketing Cloud Competitors

Adobe Marketing Cloud Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Adobe Marketing Cloud is a suite of products including analytics, social, advertising, targeting and web experience management. It comprises foremost the popular integrated web content management and digital asset management (WCMS / DAM) solution Adobe Experience Manager, Adobe Campaign's cross-channel campaign management and marketing resource management capabilities (based on technology acquired with Neolane in 2013), the Adobe Audience Manager data management platform, analytics, and other features, for a complete enterprise-grade solution.

Alterian Real-Time CX Platform, HCL Unica, and Oracle Siebel Enterprise Marketing Suite (discontinued) are common alternatives for Adobe Marketing Cloud.

The most common users of Adobe Marketing Cloud are from Enterprises (1,001+ employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 14)

Adobe (Marketo) does it all. Will you use it all?

Rating: 8 out of 10
Incentivized
June 19, 2024
DM
Daniel McHugh
Director of Marketing
National Institute for Trial Advocacy (Legal Services, 11-50 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
10 years of experience
View profile
Return on Investment
  • Allowed us to increase the number of emails that went out the door without inundating our members with more email due to the levels of segmentation we could now activate.
  • We can add communication limits to make sure people only get a certain amount of messages from s in a given time period.
  • We decreased the time it took for a lead to make it to the sales team to a matter of seconds.

Great Tool for Every Business

Rating: 9 out of 10
Incentivized
April 26, 2022
JE
Jack Eizenhafer
Marketing Specialist
SAE International (Education Management, 1001-5000 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
1 year of experience
Return on Investment
  • It has helped us track our ROI better and see costs versus revenue coming in directly from emails.
  • A/B testing is very helpful to ensure the best email is being chosen to get sent out.
  • Our deliverability has improved a lot.

Only for the long term, serious and large scale customers.

Rating: 8 out of 10
July 06, 2022
SP
Saiprasad Pashupulate
Manager digital Marketing
Applied Data Finance (Financial Services, 201-500 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
3 years of experience
Return on Investment
  • Positive- increased visibility and more perspectives on campaign performance
  • Positive- Very quick way to extract data with a user interface that's easy to work with
  • Negative- overages are too high, there are no alerts to warn you of server call usage limits.

An End-to-End Digital Marketing Platform in a Nicely Packaged Suite

Rating: 7 out of 10
Incentivized
August 02, 2017
JB
Jorden Beatty
Digital Marketing Director
LGD Communications (Marketing and Advertising, 11-50 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
2 years of experience
View profile
Return on Investment
  • Team collaboration has vastly improved, especially when working with third-party vendors.
  • Reporting has become more streamlined and accessible to our clients.
  • Campaign creation and organization has been moved to the cloud, freeing up agency resources and increasing overall efficiency.

A safe bet

Rating: 6 out of 10
Incentivized
June 24, 2017
FG
Fábio Gomide Nolasco
UX and Front End Developer
Industrial Distribution Group (Wholesale, 1001-5000 employees)
Vetted Review
Verified User
Adobe Marketing Cloud
1 year of experience
View profile
Return on Investment
  • We are now able to better understand the user's behaviors in our site
  • The statistics we get through the integration of Adobe Marketing Cloud systems is being very helpful to come up with ideas for improvements
  • We don't need to spend time and energy installing and maintaining Web Servers or Systems, as Adobe Marketing Cloud free us to focus on our business
Return to navigation